How to Write a Linesheet/Catalog for Wholesale
25. Jul, 2011 
13 Comments
Wholesale is a large part of my Etsy sales each year. Offering wholesale if you can boost your sales and income of your Etsy shop. Here are some great tips on setting up a wholesale linesheet. Thanks Epheriell!!
Epheriell says:
Just recently I was lucky enough to get my first serious wholesale inquiry.
My first response was ‘yay!!’.
My second response was ‘huh?’ The retailer had asked me for my wholesale linesheet…. and I had no idea what that was. I figured, by the name, that it was a document showing my different ‘lines’/items… but I had no idea what else I should have on there.
After a bit of research, I figured it out – and I thought I’d share it all here today for people who might be in the same boat as I was!
*The Basics
Business Name/Logo
Your name
E-mail, phone and addresss
A short statement about your business – what makes it special*Wholesale Policies
Order Minimum – There should be two numbers here. The minimum amount a retailer must buy from you the first time they order (e.g. $200), and a subsequent minimum amount they must order each time after that (e.g. $100).
Payment – Outline your payment options and policies here. Do you accept cheques? Paypal? Direct Debit? Credit Cards? Will you expect full payment before you begin work on/send the order, or just a deposit?
Shipping Cost and Times – How long will it take you to ship your items to the retailer once they have ordered? How long will the actual shipping take from where you are to where they are?
Valid Until – Make sure you put an end date on the validity of your prices!! Something may happen and you may want to put them up in future – don’t cut that possibility off by not stating it here.
Returns – Do you take returns for damaged/incorrect goods? How long after receiving your goods does your customer have to return these goods? Do you refund shipping costs, too?
Here is my first page (I worked hard to fit all this onto one page) for you to have a look at as an example – it’s in pdf format. I have removed my real phone number and address for privacy reasons.
Epheriell Linesheet Page 1 – http://www.epherielldesigns.com/wp-content/uploads/2010/04/Epheriell-Linesheet-Page-1.pdf
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About The Author
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great tips, thank you!
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Thank you so much for taking the time to share this important information.
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Thanks so much for the article,something to think about for upcoming year to boast sales.
Happy Holidays.Doris
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Great of you to share this information with everyone. I appreciate your time and posting an example too!
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Thank you very much for taking the time to posting this info, and Especially with the example! I’m a visual learner and this makes a huge difference.
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Yay! The timing of this this post is perfect for me. I’m just thinking seriously about getting into wholesaling. Thanks so much for sharing.
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Thanks for sharing this. In the creation of my little business I’ve found that I don’t know what information to prepare in advance and then I feel completely UNprepared and UNprofessional when a buyer asks for it! Again, thanks for sharing!
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Thank you for this! I literally am dropping off my first wholesale order in about 3 hours and they asked for an invoice and I wasn’t sure what I should do. PERFECT TIMING!
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Thanks for sharing. Putting together a wholesale kit is on my short-term todo list, but I keep dragging my feet. I’ll take this as a little push!
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Thank you so much for such helpful info. I’ve had some recent inquiries for wholesale and consignment and I was gonna research how to do a line sheet… So glad you shared yours as it provides a good guideline.
THANK YOU!!
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Thanks for sharing this! I worked for a long time developing my line sheet. Looking at yours I think there are another couple pieces of info that I should add!!
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Thank you this was very informative. How do you workout your wholesale prices, shouldn’t this be on the list as well?
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Thank you very much for sharing this. I just had a wholesale inquiry and I will use this for my linesheet.
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