Wednesday , 20 September 2017
Well here is my recipe for a fantastic blog post! I'm not sure who coined the term 'Evergreen Blog Post', but it's a great way to describe a post that continually draws traffic to your site.

How to Write an Evergreen Blog Post

three bowls with pinwheel design

three bowls with pinwheel design by: catherinereece

Guest Post by: Hilary Pullen

Well here is my recipe for a fantastic blog post! I’m not sure who coined the term ‘Evergreen Blog Post’, but it’s a great way to describe a post that continually draws traffic to your site.  These are the die hard blog posts that stay in the top search engine results for specific keywords over long periods of time.

 

Take your time and research your subject

Most successful Evergreen blog posts will take time to write.  They need attention, preening and primping to get them to perform well in the search engine results pages. The above ‘recipe’ says it all – it should really be on a green background!

You need to carefully consider the keywords and keyword phrases you are targeting. An evergreen post needs to be promoted at the right time, it needs to be given a good launch out into the blogosphere.  A post that is well commented on, linked to, shared, re-tweeted, liked and +1′d will have a better chance of soaring up the search engine results pages and staying there.

Evergreen blog posts that continually draw traffic to your blog are often how to’s or tutorials – people use the internet to find information and to learn, you need to target a keyword and become a top resource for that subject – so editing the post to ensure you have used your phrase throughout is vital.  Any other of your posts mentioning the keyword that link over to the ‘evergreen post’ will further support you / your post as an authority on the subject.

If you want an ‘evergreen’ post, you need to research the subject thoroughly, looking out for links and images to incorporate from your own resources as well as helpful links from elswhere on the internet.  Search your blog to find where you may have mentioned this key word in passing previously and edit to add a link wherever appropriate.

What tools are useful for writing an evergreen blog post?

“OMG: I am suddenly struck with an awesome idea for a blog post!”

Ok, deep breath – time is usually short but you need to get this idea recorded! What tools can you use to never let a good idea pass you by and always have great research to hand? It’s not exactly rocket science, but here is the way I tackle these flashes of inspiration.

  • Quickly create a new draft post on your blog, type the idea or paste in the link – it might be just 3 words if you have 30 seconds or it could be a stream of conciousness if you have 5 minutes to spare.  The idea is then right at the coal face of your blogging, you simply need to hit drafts and all of your yet to be released amazing ideas are staring back at you.
  • Create draft posts to record good ideas from your phone if you are out/not near your computer. Look into what you can do with your blog from your phone, often you can email posts. Most of us always have our phones on us – if you don’t then at least carry a notebook and pen.
  • Use a bookmarking service (I like delicious) to record relevant links, or links that inspire. You can easily search through all of these links, especially if you use a specific tag.  This is also useful for adding credits and remembering images that may be a good fit for the post.

Evergreen Post Maintenance

  • Keep an eye out for opportunities to share the link.
  • Keep on-topic forum threads where your link is posted alive.
  • Check through for broken links
  • Add any up to date info.  Let people know you have edited and updated the post to keep up with the latest developments.
  • Refer back with links to the post when writing about connected subjects.
  • Seasonal posts can also be popular year on year, but they may need optimising 

Further reading -
www.bestbloggingtipsonline.com - The Evergreen Strategy for getting more blog traffic
www.internetmarketingjam.com – How to write blog posts that stay popular for years and keep growing in value!
www.marketingartfully.com – Writing evergreen Keyword Blog Posts

I’d love to hear about posts you have that continuously bring you traffic (please post the links if you have them) – Can you identify what made them perform so well – did you use particular keyword phrases, promote it in a certain way or is the traffic coming from an image search?  I look forward to reading the comments :)

Happy Blogging
x Hilary :) 

Related Posts Plugin for WordPress, Blogger...

11 comments

  1. A great post, you’ve really got me thinking.

    I have one blog post that continues to bring a large proportion of the traffic to my blog and accounts for my biggest (more than 15 times my usual amount of traffic!) traffic day. It was a tutorial that I wrote. As for keyword searches, it still comes second (first is my business name) and fourth. I really should write a few more for my blog and you’ve inspired me to do so.

    The post is here
    http://kimonoreincarnate.blogspot.com/2009/10/how-to-make-japanese-paper-dolls.html

  2. Many thanks for your tips! I am still trying to understand what brings traffic my way. If you have any specific insights on this – for my blog – I would value them.

    Valerie
    http://valsplay.blogspot.com/

  3. no traffic, no idea what I am doing. is there hope? Your suggestions are great, But I do not understand them all. My journey is just beginning.
    http://wordpress.com/gracelinepaperstudio

  4. Ooooppps.
    Gracelinepaperstudio.wordpress.com

  5. Thank you for all the links and information, I’d never heard the term evergreen post. Out of all the promoing venues, twitter, FB, etc. I really enjoy blogging most, just not too swift at drawing comments……maybe because I post every couple of months, then a week straight, then ignore it again due to time constraints!!!

  6. Thank You for your info, I would love some traffic, or some followers!! You are right on the money though & of late I have been trying to do just that as mentioned.
    Cheers!

  7. I’m going to go check out these resources {thanks for all the links!}.

    I blogged a last minute bright idea in April, and was shocked to see the flood of activity it’s received since then (over 4000 views so far!) from US to the UK.

    I think what started it was posting the link to Totally Tutorials. Then, eventually I edited the title to make it more search friendly. That may have helped(?).

    Here are some other things I have done that may or may not have helped drive traffic:

    Every now and then I post it on my fb fanpage, or on twitter with some hashtags.

    I pinned it on Pinterest, and try always post a thank you when it’s been repinned.

    I have interacted with the people who have left comments on the post as well, and have even received photos of their project after using my tutorial.

    http://www.upcycleyourlife.com/2011/04/do-shoppers-beg-you-for-business-card.html

  8. Although not a regular blogger, I posted a bunch of FREE circular patters that I created on my computer a while back. To my utter amazement, this post receives the greatest amount of traffic to my site, even 2 years later. Much of it comes from google searches for ‘circular ornaments’. My free patterns virtually appear on the 1st page on google images. I guess I was feeling generous that day!

    http://www.crimsoncirclestudios.com.au/2009/11/freebie-circular-designs.html

  9. Thank you heaps for all the useful advice.

    Iv’e had my 2 blogs now, a couple years and don’t get much traffic or rarely any comments or sales. I’m not sure what I am doing wrong.

    http://cottontail.net.au
    http://outlook8studio.com

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>