Sunday , 21 December 2014

Increase Your Etsy Traffic and Sales With an Affiliate Program

Number 4 and DOLLAR SIGN

Number 4 and DOLLAR SIGN | by: GwenDelicious

How to Create an Affiliate Program
Are people buzzing about your shop? Do you customers write and tell you that they recommended you to all of their friends? Are blogs running your give-aways and promotions? Turn that chatter into sales by creating your own affiliate program.

Courtesy of Wikipedia: “Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.” An affiliate is anyone who has agreed to promote your shop in exchange for that reward.

Here’s how to create your own affiliate network for your online storefront:

1. Establish the reward your affiliates will receive for recruiting new customers. What will your friend, customer, or favorite blogger get if they drive a new sale to your site? And what are the terms? For instance, you might offer your affiliate a $5 store credit for every new customer who comes to your shop and spends $25 or more.

2. You promote your affiliate program, asking anyone interested to contact you to sign up. Announce your program on Facebook, Twitter, your shop, blog, and newsletter, but be clear that people must contact you to begin the program so that they may receive a special discount code to share with their friends.

3. Create a unique discount code for each affiliate. This step is essential, as the discount code you offer will be how you track which affiliates brought which new customers. What deal are you going to offer that new customer to entice them to your shop? Combine this with the terms you created for your affiliate program. For example, “Please enjoy 5% off your first order of $25 or more with code: affiliate1!” Assign each affiliate a different code, i.e. affiliate1, affiliate2, affiliate3, etc.

Here’s an example of how it works:

Your favorite blogger loves your Etsy shop and agrees to become one of your affiliates so that she may earn free product. She contacts you and signs up for the affiliate program you have been promoting. You thank her for her interest and generate a 5% code specifically for her to share with her readership. You offer her the code: favoriteblogger. She writes a glowing review of your shop in her next post, and then she offers her readers an exclusive 5% discount off their first order of $25 or more. She says, “Just enter the code: favoriteblogger and enjoy!”

You gain five new customers from this affiliate’s post, and you reward her with a $25 gift certificate (5 new customers x $5 each sale) for the new sales.

Check out my Energy Shop affiliate program here:

Want to be an Energy Shop Affiliate?

Please link any Affiliate Marketing you do in the comments section as well ♥ Go get ‘em! And good luck.

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34 comments

  1. I love this idea! I am going to be doing this!

  2. what an awesome way to get potentially a lot of new traffic and sales…thanks for sharing!!

  3. Love this idea, and just retweeted it via @EtsyBagalicious! Thanks for sharing!!

  4. I really like this idea! I’ve wished that Etsy would allow affiliate programs from other merchants, but I’d never considered working an affiliate program the other way!

  5. This is superb idea. For my first 10 customers I would personally write a note to them saying that I am offering them a 10% discount. But by incorporating the affiliate programme…its all in place. Will implement this. Thanks for sharing!

  6. I am putting this in place today thank you so much

  7. Great idea! Especially when put in the context of bloggers, or others with a large reach of influence.

  8. This is a great idea, I’d love to see the results after some time!

  9. Wonderful idea !! Thank you!

  10. This sounds like a great idea. I don’t feel confident enough to try it. I’m afraid of getting things messed up and confused. But there will come a day that I am confident enough to try this and then I will use this idea! I am saving this article. Thanks for taking the time to write it.

  11. That’s fantastic! I didn’t realized this before! Thank you so much Lisa. Love this article. I’ll spread the world!

  12. Thanks for inspiration!
    I’m starting my Affiliate program today!
    So everyone is invited:)

  13. Fabulous idea! I’ll be looking into getting this started ASAP!

  14. Good idea. Question though….how do you limit the affiliate number of referrals? Wouldn’t you have to do a disclaimer or something for your participating affiliates? Otherwise, it could go on indefinitely, right?

    Thanks!

    Anne
    Owner/Artisan – The Key of A
    “For the best in typewriter key jewelry and accessories!”

    • You can create whatever terms you are comfortable with, and you can always turn off the coupons at an expiration date.

      I’m not sure I understand why you’d want to limit the number of referrals, though. Thanks for your comment.

  15. I wish there was a “like” button for comments on Handmadeology! That would be awesome, because I love hearing what you all think!!! Thank you so much for leaving your comments, and good luck on your programs–leave a link so we can see your examples (and possibly sign up!!!). Thanks again ♥

  16. Such a great idea! I was just thinking that I would like to work some etsy artists in this way.

  17. Has anyone implemented this yet? If so and if you’re a vintage seller, I’d love to promote you!! Please contact me and we’ll work something out. burlyqlady@vintagelingerieblog.com

    Thanks!

  18. I have been wishing Etsy had an affiliate program for a long time. There are several shops I would promote through my site. Sites geared toward True Blood, Twilight, Vampire Diaries, etc. This is a great solution to that.

    As a marketer though, I would want at least 10% of the sale. If we use a discount code to track the sale and the offer is for 5 or 10%, that means the shop owner is giving between 15 and 20% of the profit. Are there other tracking code options that may work in implementing this?

    Personally, I wouldn’t blink at 20% if I had an increase in sales with no extra work put in but some shop owners may not feel this way.

  19. Great suggestion. I had a brief fleeting moment last week, when I was thinking about this, but I was thinking more a monetary incentive, like for every affiliate order they will get 10% of the sale, but this great too.

    Thanks

  20. PS- would you put the details in your etsy announcement, how would you advertise an affiliate program, apart from a blog?

  21. As an alternative to giving away two sets of discounts and manually tracking all of the sale commissions per affiliate, why not choose something like the Vendexo.com affiliate marketing platform which automates the tracking for you and handles the affiliate payments? More info at http://www.vendexo.com/marketing/ It also makes links and ads available to affiliates to use to promote your shop in their blogs & web pages.

  22. Love this idea as there are so many Etsy folks whose work I admire.

    As I am an affiliate, there must be a way for me to track actual sales & know that I am credited. Etsy would do well in following the example of Zazzle & take the burden off individual craftspeople to run a proper affiliate program.

  23. Hello all!

    I hope it’s ok to post this here, but I just wanted to let people know that I am an affiliate marketer. I make money by promoting other people’s products online.

    I point that out because I’m not just some blogger who will write a review page for your shop…. I will literally build an entire website based around and focused on 1 to 3 shops.

    This means the traffic is highly targeted by the time it gets to your shop and my website will be attracting people particular to your niche.

    Please feel free to contact me to set something up. I love win-win situations.

    I look forward to hearing from you.

    Anthony Hall
    Handmade Marketing

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