There is a new Etsy shop feature called Shop Updates that is currently being tested in a number of shops. I am loving the look of this new feature, it reminds me of a news feed!
Here are a few shops I have found that are currently using the feature. Click on the banners to visit the shop!
You will find the Shop updates in the left column under the About link.

Love it! Can’t wait until it rolls out!
I look forward to hearing more about this and to find out how it works.