Thursday , 22 June 2017

It’s a long way to the top if you want a successful Etsy shop

Arrow UP Shipping Handcarved Stamp

Arrow UP Shipping Handcarved Stamp | by: hugfishandorange

By Tracey Jane

I opened my Etsy store Ben & Jess in April 2010 and in these few short months of being part of the Etsy family I have learnt alot – some lessons were learnt by trial and error, some by listening to others, some by accident.  I am still on my “Etsy training wheels”  but I’d like to share with you what I have learnt so far…..

1. You have to be making items that people want to buy.  You may love what you make but do others?  I know this sounds harsh but it is reality (a reality that I am confronting right now).

2.  Search Etsy for similar items that you are selling.  If there are hundreds of other items that are similar or the same as what you are selling then you will just be one in a million in an “Etsy boat” cast a drift with no point of difference.  You need to find your own voice.  What makes you different from everyone else?

3.  Fill out your bio and store policies.  I personally prefer to purchase from sellers that have taken the time to do this.  To me it shows that you care about what you are doing.

4.  Have a clear store banner.  No fuzzy half baked banners.  Etsy provides banners for free.  Once you are sure that Etsy is for you then you can have a store banner made for you.

5. Use your store announcement and section names to your advantage.  State what you sell without a lot of waffle.   Search engines are looking at this.

6.  Photographs.    You must (did I emphasize must) have clear and interesting photos.  Use all of the photo spaces provided.   You will not sell anything with out of focus photo’s as people can not clearly see what they are buying (I am still working on my photographs.  I see this as an on going process).

7.  Make your item descriptions interesting.  Create a story.  Describe how your item is made.  What size is it?  How does it feel?  What colour is it?

8.  Tags. You need to use all of your tag spaces.  Include shapes, colours, seasons.  Don’t use tags that irrelevant to your listings as it wastes the customers time.  Your irrelevant tag may get customers to your store but once they see it’s not what they were looking for they will move on.

9.  Do Custom Work.  You are in the handmade world where custom work is expected.   Be open to suggestions from prospective clients.  Email photo’s of samples to clients.  Work with clients to close the sale.

10. Renew items as often as you can afford to.  This keeps you at the top of the list.

11. Check your emails daily and reply to emails promptly.

12. Ship worldwide.  This expands your customer base to the enth (is that a word) degree.   Put postage costs in your listings so customers can see exactly what they are expected to pay for from the start.

13. Join an Etsy Team.

14.  Visit the Etsy Forums.  The forums are full of valuable information from experienced Etsy sellers.

15. Try the Etsy Virtual Labs.  They have sessions for newbies.

16. Subscribe to the Etsy emails. Pay special attention to the emails from MaryMary.  She is telling you in advance what Etsy is looking for, what way trends are going.

17. Visit the Etsy Storque – Etsy Handmade Blog. There is lots of valuable information in there.

18. Create a Treasury and comment on Treasuries – be part of the Etsy community.

19. Create a Google Analytics Account.  You can find out how people found your Etsy store items, what search terms they used, how many people are visiting your Etsy store.  Use this information to tweek your Etsy store.

20.  Visit other Etsy related websites like Handmadeology .  They contain tools and information to empower your Etsy store.

So this is my top 20 things that I’ve learnt so far about being selling on Etsy and I’m sure there is a lot more for me to learn.

I’ve had six sales on Etsy since April 2010 – that’s one per month.  I know its going to be a long way to the top to have a successful Etsy shop but it is a dream,  it’s my dream and hopefully this will help you realize your dream to. 

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24 comments

  1. Thank you for your tips! Good luck with your shop!

  2. Thanks, I’ve been reading Esty tips for a while but you’ve provided a few tips I haven’t heard before.

  3. Wonderful job! Thanks for a very thoughtful article.

  4. Excellent, solid tips! It’s always an ongoing process & even the top sellers can find something to improve upon, whether it’s photos or descriptions, SEO… So, these are tips we can all use. Thanks for posting them!

  5. Great tips!! We all need to be reminded now and again.

  6. Thanks Tracy for your tips and suggestions thats what I love about ETSY help from different sources.

  7. Terrifically helpful article – clear and concise and right on target. Thank you for taking the time to help others.

  8. Great tips and I appreciate your advice and help! You are a smart shop keeper!

  9. Thank you for taking the time helpful tips for sure. I’ve been on Etsy for almost 2 years now,and it took me a long time to understand what needs to be done to see results. I would do
    things very differently if I started again today.

    But thanks to people like you and Tim Adam the angel, we can learn.

  10. I’m a relative beginner too. These are great tips. Can I add one more that I’ve found is helpful? post comments and photos on user-submission sites like Showcaseedge.com and Rena Klingenberg’s Jewelry Business Success. I’ve been amazed at the traffic these posts drive to my etsy site (I track it with my google analytics). Thanks for taking the time to post.

  11. I’m a newbie also and really appreciate your advice. Thanks for sharing.

  12. Great article – straight to the point and really helpful advice

  13. Excellent tips & reminders!

  14. Very kind of you to write and post this article to share with others. It isn’t easy by any means, but you took the time to spread the love. grateful.

  15. All tips welcome for climbing the stairway to Etsy Success. Thank You!

  16. Thanks for the tips, yes, I too am continually working on my photography!

  17. Thanks for sharing! Every one of them lead to success.

  18. It is very lonely at the top! But you can breath fresh air & see farther!

  19. Very helpful tips!Now I’m off to do the Google Account.

  20. Part of what makes this business so exciting is there is always something to improve upon! I’m still working everyday to take a better picture and make better descriptions and I’ve been at it for 3 years:)

  21. Tracy, I enjoyed reading your business topic…I have been on etsy first as jewelsbyjoon back in late Aug. It was a cute take on my name June…but I decided I had made a mistake.. So just about 2 months ago I changed my shop to MeNMyBeads…I have notice that there are people taking a look now. I have not had my first sale yet, but I have been re-tagging, taken photo’s over several times, used props in the photos…I want to say it is a work in progress…I am always looking to see what can I change. I don’t think it is my items, I sale in boutiques around my area really well, so I think it was my shop name, or photos. I have a blog, I also belong to Handmadeology and Handmadeshop.com, I too have found the nicest people on Etsy, a few have given me help as well..That is wonderful to have. Have a great day.

    June

  22. Sorry Tracy I tried to put the thumb up and can’t get it to take….But I like your topic!

    This is a lady that just learned how to send a file….!

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