My husband went to Atlanta, GA a couple weekends ago for a worship leaders conference called “LIFT”. When he got home we were talking about his weekend & the conference, & he said the one thing they kept coming back to was to know your instrument & songs inside & out, forward & backward, & with your eyes closed.
The point was that you needed to be so familiar with what you were playing that you were aware of what’s going on around you & not so focused on your playing that it distracted you from other things.
When he told me that, I didn’t think much about it, but later it came to me. This is the same attitude we should adopt with our business, particularly the craft that your business revolves around.
It’s Not Enough To Be “Good”
There are probably a lot of people out there that do what you do or sell something similar to you. Many of them are good at what they do, but how many of them are great at what they do? How many of them are standing out among the rest? How many of them are doing bigger & better things?
It’s not enough to be good. It’s not enough to be doing the same things as your competitors. You have to do something different, something that improves what you have to offer over what they have to offer.
Anyone can become good at what they do, but what happens once you reach that point of being good? Do you stop? If you stop, then the only thing that’s going to set your product apart is it’s price or your customer service. It won’t be the product itself.
You Need A Growth Mindset
If you have the attitude that being good at what you do is enough then you need to adopt a growth mindset.
A growth mindset is an attitude that boils down to the fact that there’s always room for improvement. Growth = moving forward, beyond where you are now.
You can always find something in your product or your business that could use some tweaking or a little adjustment.
Evaluating Your Expertise
Break your product or business down into sections & rate each section on a scale of 1-5 with 1 being not so great & 5 being excellent.
Next look at the areas that got the lowest scores. Those are the areas that you should start working on improving first. It may not be your favorite thing to do, but it needs work & someone has to do it. Besides, it’s bettering the quality of your product which is going to make your customers happy & give you a leg up on the competition.
Plan For Success
Don’t have the mindset that things are good enough so you’re just going to leave them as is. There’s always room for improvement.
Know your product inside & out& be so good at what you do that you can’t help but be successful from it!
What area of your craft or product are you committing to improving this month?