Keeping Your Shop Relevant on Etsy: How To Get Found by Shoppers
Guest Article by: TrashN2tees
I’m not sure how many of you keep up with Etsy changes, there are many I admit. I might be one of the few who actually think *most* of them are moving towards bettering the etsy shopping experience. Except for removing the chat rooms… but that is a rant for another day. Over a week ago Etsy switched its default search from Most Recent to Relevant. Really? It makes sense right? If you’re a shopping and you want to find a Monster Truck Tshirt you don’t want to have to wade through random items ranging from birthday party invitations to back hoes and fire trucks. The new search has many shop owners in a tizzy- and trying to figure out what it takes to become relevant.
Are you wondering how to become relevant on Etsy? Here are a few tips to get found:
-Your titles matter *more than your tags right now*
-Use all 14 tags (20 character limit) Be descriptive. Red Scarf, Merino Wool Use terms that customer would to search/find you. Tag order does not matter.
-Recency still plays a factor in relevancy. A little bit.
-Use key words in your description, upfront right in the beginning. Repeating key words in title and tags helps Etsy SEO Repeating key words in title and listing helps Google SEO
-Shop stats and Google Analytics are your friends! Use them. Check for your highest ranking key words- Use these in your titles and tags
-Category attributes are NOT being factored into listings (thats the new section where you can decide who your item is for/holiday/style found on your new listing page)
-The Etsy Search result formula is ‘top secret’ but some things we know ARE factored in- Titles, Descriptions,Tags, Exact Word Search Matches (meaning I search for Red Merino Scarf and you have red scarf in your title, tags, listing = you should show up in my results) If your shop returns several listings equally relevant they may be spaced to show a diversified return
Read: HeyMichelles post “Relevancy Tips: How to Make Your Shop More Relevant” www.etsy.com/teams/7716/announcements/discuss/8822575/
Join the Helpful Relevancy Team if you’d like help brainstorming tags and titles, discuss SEO and Relevancy Changes, and make positive connections with other sellers as we all strive to be discovered.
I’d love to hear you’re feedback on the relevancy changes, as a seller do you feel like you’re being found? I’m wondering what you’re expectations are. As a buyer- are you finding what you’re looking for? If you prefer to search the old way (Most Recent) you can manually switch your search settings.
Make sure you stop by and download your FREE copy of the Relevancy Breakdown.