Let’s talk about brand, baby!
If I took away all the products that make up your creative business how would you define yourself? A little scary, isn’t it? The product and business can become synonymous and when a creative business relies on the product we can inevitably get stuck. Stuck between where we started and how we want to move onward as a brand.
But if you think about it, our creativity is an extension of our self. Your brand is also an extension of yourself and we can even call it your personal brand. For a creative business owner personal brand is what you are selling. Looking to grow, evolve, or even earn a profit? Then take a look at the who behind what you do and you will quickly understand where to go next.
Here are a few free writes that I think will help bring this personal brand forward. You have all the answers tucked away, it’s just rare that someone asks us for our distinct mission in life but that’s exactly what I am about to do.
Free writing is a no-hold back exercise where you can let your thoughts just flow. Finish these sentences with a free write, I don’t think you will be surprised but I do think you will see something you didn’t before.
My single most important intention for having this business is…(this is your mission)
My secret personality quirks are…(hint: these are those things about you that seem to come up often in a conversation or you find friends calling on you for)
Describe a time in your business when you felt the most alive or vibrant…
Looking at your page of notes think about your creative business–are these things obvious enough or do you even create from these places? To bring organic success into your life you need to work from an organic place, one that is rooted in who you love to be. Our personality is our best asset, bring yours to the front, and develop a personal brand bound to take you places.