My Etsy Story – charmed design
My name is Lori and I am charmed design. My first bracelets came into being as something constructive and positive to do while recovering from a sudden and life threatening illness.
Two years ago this June, I woke to find myself in the intensive care unit with absolutely no knowledge of how I got there. I learned that I had become ill from an infection that was a side effect of a routine tooth extraction. I came very close to dying, had several life saving surgeries, and am blessed to be here today.
I lost my job, home, and life as I knew it, but surviving such a near death experience has made me feel and believe that I am indeed – CHARMED. Hence my name, Charmed Design 1012. The 1012 is the birthday of someone very close to me. .
I am often see something I like and think “I can do that.” I then proceed to learn how. Jewelry making is one of those things. A friend of mine received a beautiful silk wrap bracelet for her birthday. I fell in love and thought, “I can do that.” And so, during my long recovery, I began to make wrap charm bracelets.
After a month or two, I had a pile of pretty bracelets and, after encouragement from my very supportive family, decided to open up shop on Etsy. My shop has been open a year now. It becomes more successful every month. In this first year, I have sold over 700 pieces and have several wholesale and consignment accounts. I was even featured just last week on a Eyewitness News segment in New York City called ‘Secret Sales.’ The segment featured six Etsy shops and I was lucky enough to be one of them!
In my first year, I have learned so very much. I am constantly looking for new ways to market my shop. I designed a logo, banner, business cards, wrapping that are all cohesive as a brand. I seek out opportunities, like this, to expose my line to new audiences. I now have a Tumblr blog and a Facebook page. I tweet. I pin on Pinterest.com (my new favorite – check it out if you haven’t already). I make treasuries. I joined teams.
But, my most important marketing tool is amazing customer service. I try to return emails within an hour, mail items the same day they are bought, wrap them beautifully, make changes to pieces for free, anything reasonable that makes my customers happy. There is no better advertising than a happy customer.
Out of tragedy has come something beautiful. I have a job I love and am getting healthier by the day. My jewelry reflects my experience and love for life. I share this by using charms that inspire me and make me smile and stones I find beautiful. My jewelry is all about feeling good.
Facebook – http://www.facebook.com/charmeddesign1012
Twitter – http://twitter.com/#!/charmed1012
Tumblr – http://charmeddesign1012.tumblr.com/