My Etsy Story – Jens Tangled Threads
1. MyEtsy story – I actually started a few years ago because I wanted to sell my lace shawls. Very quickly, I realized I had no clue what I was doing. No one wanted my “Aes Sedai shawls” because no one knew what an Aes Sedai was unless you read The Wheel of Time. So I quit, and came back a couple months ago. I had a new idea – Flip Furs. Imagine if slippers and flip-flops got together and had a child. You have a Flip-Fur. The idea came to me at my son’s dance competitions. The girls wear little to nothing on their feet while walking around these venues with less than pristine floors – even going into the bathroom like this. I shudder. So, I poured through my patterns and found something that I could tweak. I added fur, and puffy paint on the bottom to prevent sliding (can’t have a dancer injuring herself). The best part is I can customize them with colors and even writing their names on the bottom with the puff paint.
2. What have you leaned about business since you launched your Etsy shop? patience is key. I’ve only had 3 sales since I relaunched. It’s a little discouraging. Took new pictures, wrote new descriptions. Had to learn how to price things. It is tough out there and no one is going to make it easy for you. You need to put in the time. There is no magic system to getting sales.
3. What is one piece of advice for new sellers?
If you don’t understand something, like SEO, find someone who does. There are people on Etsy who are willing to help you with your SEO tagging and product descriptions. Yes, you will have to pay for it, but it would be the same if you hired an advertising firm for a brick and mortar shop. If you don’t know how to make a banner or a logo – there are people here who do. Shop around and find the best deal for the best quality – cheap doesn’t mean good. Look at feedback results.
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