I’ve been working with leather for over 15 years and got into it because my husband used to work with leather making beautiful masks. He taught me how to work with the material and for years I made gift items which I’d mainly give away to friends. One day, about 4 years ago I had the idea to try and make jewelry from leather. I did a few craft shows and by chance someone had suggested I post my items on “Etsy”. I launched MishaGirl on Etsy in 2008 and have been happily selling there ever since.
I have learned so much since I launched my shop on Etsy. Narrowing it down to the top 3 I’d say merchandising, promoting and customer service have been the biggest learning curves. In terms of merchandising I learned through much trial and error that great photographs are essential for representing the true quality of my work. Promoting and finding as many avenues as possible is also key because if you don’t get out there and show your work, you’ll never make a sale. And last but not least, I learned that excellent customer service makes all the difference.
My advice for new sellers is to never give up! In the beginning, it is so hard to get traction especially when you are in a very competitive market (like jewelry). It can seem discouraging at times, but if you believe in your product and work hard you will get customers and make sales.