My husband and I run Stoic Design, where I create and he designs. He is a Graphic Designer by trade, so he designs all the images on our canvases. I graduated with a degree’s in Advertising and Art, and I created our first vintage paper canvas about 2 years ago. I had already been selling a small amount of jewelry and accessories on Etsy, but the canvases are what really worked for us. So well, that I recently made the decision to quit my day job of doing marketing for a mall to focus full time on selling!
I have learned so much about business in the last couple of years, mainly that there is a resource for everything, you just have to find it! Handmadeology has been a great resource on everything from marketing and SEO, to how to file and understand business taxes. I have also learned that in this world of online retail, honesty and customer service are key. I would hate for a customer to get something, and feel like it wasn’t what they expected, so I strive to make the listings as clear and detailed as possible. I also like to communicate with my customers every step of the way, thanking them, letting them know when items are shipped, and providing feedback.
My advice for new sellers is to research everything up front. If you want to be in business for awhile, get all your ducks in a row before you even list your first item. Set up a bank account, any tax forms you may need, and a bookkeeping system. This will save you from a massive headache if and when the sales start rolling in!
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