Blogging is a great way to promote your business, build your brand, and boost your SEO rankings. There can be great benefits to keeping up with a consistent blog and building up a gradual loyal following. But what about when you don’t know what to write about? Here are some go-to ideas to use when you’re feeling stuck:
_________ inspires me. Write about a book that inspired you, a hike you went on, or a challenging conversation that made you think. Every time you see something inspiring or experience an uplifting moment, take note! Every event and thought is worthy of a blog post.
Treasury Tuesday, Wordless Wednesday, Friday Finds, etc. Once or twice a week, pick a day that is reserved for treasuries, or photographs, a style board, or a shopping guide. These are quick and easy posts to put up, and you never have to worry about coming up with something to say! Plus, you can stalk up on these kind of posts and schedule them ahead of time. Perfect for when you need a blogging break!
Featured Sellers/Artist interviews. Invite other sellers to be featured on your blog. This is a great way to spread the love and promotion, plus as long as you have someone to feature, you’ll have something to blog about! Not to mention that these featured artists and sellers will often point their fans to your blog to see the post, directing even more traffic your way. These kinds of posts are a win-win for everyone!
Milestone posts. Milestones are a great reason to write a blog post! Reach a certain number of listings in your shop? Write a post. Reach a number of blog posts? There’s a good post. There are many milestones to choose from, including number of followers, sales, Facebook fans, and so on. Use each event to your advantage and blog away!
Tutorials. You’ve become an expert in your craft. Why not share some of your expertise by posting a tutorial on how to make a simple version of what you make? Plus, tutorials are GREAT pieces to promote on Pinterest and elsewhere on the web.
Events. Blog about every event you ever attend. Be sure to bring a camera, or at least use the camera on your phone, so you can have some visuals to accompany your post. Events can include craft fairs you attend or are a part of, art shows, concerts, theater productions, vacation travels, sports games, and anything else you think might be interesting to your readers!
Book/Movie Reviews. There are so many books and movies out there these days, and your readers will appreciate you offering your thoughts on what you watched/read. These kind of posts can also include reviews on television shows, local plays, and restaurants. As long as you occasionally engage in any of these activities, you have an opinion to blog about!
What I’ve learned from ________. Write about what you’ve learned from doing your particular craft. What you’ve learned from running a business. From being a mother. From riding your bike to work. From anything! You probably have plenty of experiences that you have learned a thing or two from, and your readers would love for you to share!
My work is here! Is there a gallery, boutique, blog or website your products are being featured in? Write a post about it and point your readers into the direction they can head to check it out.
Don’t tell anyone but… Readers LOVE to feel like they are being let in on a secret. So share those secrets! Posts like this give a feeling of being close and whispering into each others ear. Sharing a few embarrassing moments don’t make you look bad, they only make you relate-able.
Free! Everyone loves free stuff. What can you give away for free from your blog? How about a free pattern? Printable? Images? Giveaway item? Turns out, if you give stuff away, people will keep checking back for more.
Current events. If you have an opinion on something going on in the here and now, why not blog about it? It’s understandable if you don’t want to get political on your blog, but there are plenty of other things happening in the world that you can write your take on. Depending on the tone of your writing, that could be the latest celebrity hookup, or the most recent natural disaster. Something is always happening, so there is always something out there for you to blog about.
Showcase new products. Designing a new line of items for your Etsy shop? Post them on your blog and ask for readers opinions.
Sales. Having a sale? Don’t forget to let your blog readers know! Better yet: give your readers a special coupon that can only be found on your blog. People love being rewarded and will feel like you appreciate them for reading.
I remember when… Everyone makes mistakes, especially when they are new at something. Save your readers some of the trouble by blogging about a mistake you’ve made (maybe when you were a new seller), and how you’ve rectified the situation. Everything from your once-blurry photos, to your previous no-returns policy is fair game.
Any suggestions? After you’ve been blogging for awhile, go ahead and ask your readers if they have anything they would like you to blog about. Maybe they liked something you’ve blogged about before, but want to see you expand some more on the subject. Either way, it’s a great way for your readers to interact, and let you know how you’re doing!