Hilary Pullen and I go back a few years. She has been a guest writer on Handmadeology a number of times , and when she told me she was working her new marketing book, I super was excited.
I am a self taught metal artist, and a certified Mig welder. I started designing modern metal furniture in 2004. I built my first piece in Baltimore with my sister-in-law who is a furniture designer. I found my passion in metal and kept on designing and building. I struggled for 4 years to make a name in local galleries in the Grand Rapids Michigan area. A friend of mine introduced me to Etsy in February of 2007, and it changed my business. I started creating a jewelry line and have not turned back. In November of 2007 I had to quit my full time job cause my passion was becoming a dream come true!
I found my true passion and calling when I launched Handmadeology in 2010 and wrote How to Make Money Using Etsy. With over 3000 articles, Handmadeology is a daily blog that talks about how to successfully run a creative business. We have about 5,000 daily readers and a vast social network.
I know what it takes first hand to market your crafts online and Hilary’s book is one of the most detailed marketing books out there for creative business owners.
Right off the bat Hilary is going to teach you the ABC’s of marketing and I love this! Acquisition – Behavior – Conversion . The core of marketing your craft business s online right there! On a daily basis you should be marketing your craft business and remembering these three principals.
When I first selling my metal jewelry online, I remember my wife telling me that I need to start a blog for my business. At first, not knowing what a blog even was, I thought she was crazy. After some persuasion, she convinced me to start a blog. To this day it was the number one best decision I made in my creative business. My blog helped catapult my jewelry business and allow my to find my voice in the handmade scene.
From where and how to start a blog to a never ending list of blog post ideas ,Hilary’s chapter on blogging is going to help you start your blog and take it to the next level . SEO is super important when it comes to blogging and she has you covered in that area as well. B sure to grab a highlighter and get ready to mark up this chapter!
Running an online craft business takes time , a ton of effort , and constant learning. If you are looking for a marketing guide to help your craft business thrive, then you need to pick up Hilary’s book.