Wednesday , 27 August 2014
We all know that maintaining a lively and exciting Facebook page is a great marketing tool for your handmade craft business. So, you create your page, spread the word about it, attract your first likers and then you post your first status updates.

Planning for Facebook | How to Post a Steady Stream of Exciting and Engaging Status Updates Without Running Out of Things to Say

Planning for Facebook

 By: Rossi Ignatova – SilverSense (www.silversense.biz)

How to post a steady stream of exciting and engaging status updates without running out of things to say. Organise the different flows of information about your handmade business in a logical and easy to handle way.

We all know that maintaining a lively and exciting Facebook page is a great marketing tool for your handmade craft business. So, you create your page, spread the word about it, attract your first likers and then you post your first status updates. It all goes great for a few weeks – you post excitedly about handmade creations, craft fairs you will be at and blogs you have discovered, but then you hit the proverbial runner’s wall.

First, it feels like you have ran out of things to say. All status messages you come up with appear to be like an endless repeat of things you have already said. Then, you feel completely drained and the question ‘What to post about? What to post about?’ doesn’t cease to swirl around your mind. So, you spend a long time simply staring at the computer screen and slowly but surely updating your Facebook wall becomes yet another tedious task. You would rather postpone it or even forget about it than do it every day.

It doesn’t need to be this way. With a little effort and some forward planning, you can easily produce a steady and fresh stream of status updates which will keep your likers coming back for more. To achieve this, you need to think about information in a new way. Instead of coming up with each status update as and when, try to define categories which cover the different aspects of your handmade business and the different types of knowledge that you as a crafter and a business person possess. Give each category a name and quickly jot down the topics relevant to it.

This is similar to the approach used by newspaper editors. Every day they need to fill in the blank pages of their paper with exciting and attention-catching news. Instead of rummaging around for the first piece of newsworthy information they can find, they divide the pages of the newspaper according to pre-defined categories (politics, business, finances, you get the gist) and then divide each page in subtopics pertaining to the main category of the page. This creates an organised and logical informational stream, which stimulates readership and makes writing efforts more targeted and focused.

So, what can you do to emulate the same approach? Start thinking about your business, your creative process and your customer services practices. Also, consider your personality, your emotions and your social traits. Write down little notes about all these and try to organise them in logical and clear categories. It may be difficult at the start, but give yourself some time and the right categories will soon crystalise. For example, thinking about my business (www.silversense.biz) and my personality, the categories I have defined are: Affirmation, Knowledge, Emotion, Invitation, Promotion, Seasonal and Visualise. I will show you now what each of these stands for and consequently the different status updates that can be easily created based on them.

Affirmation

You provide the best level of customer service – you post orders promptly, reply to enquiries in a matter of hours and deal with clients in a friendly and courteous way. Well, let your likers know about it! Some of them may have already bought from you, but others may still be holding back even though they quite like what you make. Re-assure them! A status update along the lines of ‘Just packing orders received today. You know, I always post orders within 24 hours of receipt, so that the client doesn’t have to wait.’ is a powerful message affirming your business practices  and potentially helping you win new custom. So, every now and then, consider posting a status update affirming the values of your business:

-          how quickly you respond to enquiries,

-          how you pack orders (maybe you enclose a free sample pack or wrap each item in a free gift box),

-          are you available for custom orders,

-          do you have an incentives structure in place,

-           what is your turnaround time,

-          you can also mention any professional memberships that you have.

Knowledge

You know your product inside and out – the materials it is made of, the techniques you used in it, the creative process from the design to the actual making stage. Talk about them. Let your likers know about the quality of the materials used (be it beads, fabric, paper or metal), the different tools you employ, how you learnt and developed the techniques that make your pieces so unique. A status message along the lines of: ‘Have spent the morning polishing my handmade sterling silver charms. It is a long process consisting of several steps, but it is so worth it when you see the mirror shine of the finished charm’ involves your likers in your creative process and gives them a tantalizing glimpse into your life as a crafter and an artisan. So, go ahead and share the knowledge. Some of the topics you can cover under this category are:

-          perceived properties of the materials you use (gemstones’ lore for example will provide you with abundant and exciting tidbits to post about),

-          techniques you have mastered,

-          quality of the materials you use (for example, are your creations nickel- and lead-free and why this is so important),

-          tools you have just bought or have used for a long time,

-          how you achieve different finishes and effects,

-          how to take care of the finished items so as to enjoy them a long time,

-          how-to videos and tutorials you have made yourself,

-          links to useful resources you have found online.

 

Emotion

Emotions and feelings are an intrinsic part of a crafter’s life. You create something new, you savour every stage of the creative process and invest your heart and soul into the finished piece. Communicate this to your likers. Use powerful and engaging language. Show them your creative emotions, the human behind the piece. A status message along the lines of ‘Just finished a bespoke piece of jewellery for a beautiful bride. It is a wonderful feeling that my creation will be a part of her special day’ elevates the emotive status of your work. It makes it personal and recognisable. So, don’t forget to express yourself. Some of the topics you can cover under this category are:

-          how you feel about your craft,

-          the feelings the design and making processes leave you with,

-          how you feel when you see people wear and use your creations,

-          the warm words of thanks a client has shared with you,

-          the positive feedback you have received,

-          the feeling that fills you up when you walk into your studio every day,

-          your sources of inspiration,

-          the emotive powers of handmade pieces given as presents or bought for oneself,

-          how you keep your creative juices flowing.

 

In the second part of ‘Planning for Facebook’ we will explore four more categories of information: Invitation, Promotion, Seasonal and Visualize


Rossi combines her love for crafts, jewellery and beads with her interests in languages and communication. She runs SilverSense (www.silversense.biz) – a dynamic jewelry making supplies company providing you with gorgeous gemstones, freshwater pearls and Czech glass beads. Please connect with SilverSense on Facebook (www.facebook.com/SilverSenseLondon), Twitter (@silversense1) and on Google+ (https://plus.google.com/100194574406489853972/posts).blog ad1

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30 comments

  1. Hello Rossi,
    Thanks for sharing this valuable information about Facebook promotion. I am excited to try out some of your suggestions. Thanks again for the inspiration.
    Smiles, Paula

  2. Fantastic article! Thank you!

  3. Great info and ideas! Can’t wait for the second installment! :)

  4. Fantastic article! I am always trying to come up with status updates!!

  5. What a great article! The best I’ve read about posting on Facebook. Thanks!

  6. I just hit my wall! I’m just sitting in front of my comp …and I’m stuck…I know that my head is brewing with ideas but for some reason I can’t even put together a reasonable update on my FB page! And here it is- perfect article to unstuck me :). Thank you so much, it feels good to read that :)

  7. Thank you, guys, for your lovely comments :) They really made my day. I would love to connect with all of you on Facebook. We are at: http://www.facebook.com/SilverSenseLondon

  8. Really good article, very helpful insight.

    Thank you!!!

    Check out my Facebook Page: http://www.facebook.com/Moccs

  9. Excellent article. Thanks for sharing your ideas with us.

  10. Thanks for the wonderful ideas. It is the help I needed for my FB page.

  11. Thank you Rossi,
    You’re right on the topic. Your advice is so helpful. Thanks again!

  12. This was one of the most helpful articles I have read in a long time. Your examples were especially helpful. Thanks for taking to time to share all this with us.

  13. I love reading an article that inspires me to actually take out a piece of paper and jot down notes. Thanks so much for the great info…looking forward to the second article.

  14. This is such a great article. I love the idea of treating facebook pages like a daily newspaper. There is so much that goes into creating and it is important to share the whole picture. Thanks for the great suggestions.

  15. Nicely organized tips…this sounds like it would work well for blog content as well.

  16. A Facebook article that is truly relevant!! Thanks so much for the examples and inspiration of how to come up with specific topics. I have been forever paralyzed in that department. Thank you!!
    You rock.

  17. Great article, and couldn’t have come at a better time for me. I’m in the process of building my Facebook Fan Pages, and what to post and how often were major concerns for me. This is really going to help. Thanks!

    http://www.etsy.com/shop/LunarSkiesJewelry

  18. This is so helpful! Thank you. I haven’t even started y FB fan page yet – I’m trying to to stretch myself to thin right away.

    These suggestions also work well for twitter posts. (@thebkloop)

  19. Good post, thanks! do you have an opinion on how many times/day you should post?

    • Hi Deborah,

      I aim to post about three times a day on average with some seasonal ups and downs. There is no golden number or a posting schedule that fits all. It is more of a question to not overwhelm yourself, nor your likers.
      With best wishes,

      Rossi

  20. This is so useful, thanks so much. I will definitely be using these tips to improve my facebook posts.

    Helen

  21. Great article! Thank you for all of these tips. :)

  22. Great article! Thank you Rossi! I have a notepad that I try to jot lots of ideas down for new posts & blogs & it’s so useful to look back when I’ve lost inspiration.

    Happy Sunday x

  23. Very practical helpful post – I’m looking forward to #2!
    Thanks!

  24. brilliant! thank you :) xx

  25. Wow! Absolutely brilliant. I’ve totally, never ever thought about social media “content” in this way. I think it can also be applied to Twitter or any other type of social media.

    Great post!

  26. Thank you, everyone for your positive thoughts and feedback :) I would love to connect with you on Facebook. We are at: http://www.facebook.com/SilverSenseLondon

  27. That was really helpful. Thank you :)

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