Pricing your Handmade Jewelry
Let’s start 2011 right and stop being afraid to charge prices for your jewelry that show you are a professional. Even if you’re new to the craft of jewelry, you should be pricing for the luxury that jewelry is. One mistake that new jewelry designers often make is to price their work too low.
Pricing handmade jewelry seems to one topic that jewelry artists seem never to agree on. There are lots of different viewpoints and philosophies. This article will discuss some of the things to think about as you consider how to price your jewelry, and some of the common pricing models that jewelry designers use.
Keep in mind that you do much more than make jewelry as a business owner. In order to cover costs and overhead it is essential to charge more than your hourly rate + material costs, or keep your hourly rate on the high side (i.e. $20/ hour is much more realistic than $10/ hour) if you want your business to be profitable.
Here are a few pricing tips:
• Don’t compete with imports on pricing! Your quality is better, and you can never compete with those that make $2 a day. Instead, position yourself as the high quality jeweler that you are, and command reasonable prices.
• As a newcomer, you can start lower if you would like, and move your pricing up as you become more established.
• Lower pricing also can work against you because it cheapens the perceived value of your work. People tend to think you get what you pay for, so if you charge too low, people tend to think something is “fishy” if the price is lower than they expect for a handmade object.
I have another reason for not charging too low. This is kind of my personal soapbox:
If you charge too low, you are not only cheapening the perceived value of your own work, you are also cheapening the work of others because the public learns to think that some jewelers who charge what they are worth, are charging too much.
Those jewelers who charge what they are worth then have to work so much harder to convince customers that their work is worth the cost.
That said, as a jewelry designer, you need to consider two types of pricing: wholesale and retail.
Wholesale and Retail Pricing Models
Here are common wholesale pricing models used by jewelry designers:
• 3 x the material cost
• 3.5 x the material cost
• $20/hour • labor plus 1x materials plus 50% (or whatever you want your hourly wage to be)
• Eyeballing i.e. guessing at what it should be worth (not recommended, but common)
• $35/hour • labor plus 1x materials
• $26/hour • labor plus 1x materials plus 50%
• $20/hr.labor + mat. + 5%overhead + 20%profit
And here are common retail pricing models used by jewelry designers:
• 1.4 x wholesale
• 1.5 x wholesale
• 1.6 x wholesale
• 1.7 x wholesale
• 1.8 x wholesale
• 1.9 x wholesale
• 2.0 x wholesale
• The ever common but not recommended “eyeballing” method
Feel free to use any of the wholesale or retail pricing formulas to price your own work. Remember that customers are not only buying the materials in a piece of jewelry, and the time you spent making it, they’re buying your unique vision and expertise.
Original article > Jacqueline Jewelry
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