With all this talk about keywords, I feel I have been leaving out another super important key to SEO. Backlinks. I know you have heard the term, but what are “backlinks”? Backlinks are links on other sites and blogs that are directed towards your shop or blog. Another common term for backlinks is inbound links . The number of backlinks that a site has is one indication of it’s popularity or importance on Google.
Backlinks are important for SEO because Google gives more credit to sites, shops, and blogs that have a higher number of quality backlinks. Google will consider these sites, shops, and blogs more relevant than others in the search results for certain keywords.
When Google calculates the relevance of a site, shop or blog to a keyword, it considers the amount of quality inbound links to that site, shop or blog. So in our search for backlinks , the number of inbound links is good but focusing on the quality of the inbound is more important, and is what really matter most.
When Google is looking at a site, shop , or blog, it is considering the content to determine if a link is quality or not. When you have sites linking back to your Etsy shop or blog that have content that is similar, the link is considered relevant. On the other hand is a site links to your shop or blog and is unrelated is is considered less relevant. The more relevant a site is to your shop or blog the higher quality the backlink will be in Google’s eyes. Find blogs and sites that that talk about on a broad spectrum handmade, craft, and design, but also dig deeper into your niche. If you are a underwater basket weaver (do people really do that?) finding a blog that writes are about weaving baskets under water and getting them to link to your Etsy shop would be a Super high quality backlink! Seriously though, you get what I mean. You know your product best.
5 tips for getting high Quality relevant backlinks
1. Be active in Social Media.
The more you are spreading your links around Twitter, Facebook and other social networking sites, the better chance your shop and items will be noticed. On that same note, remember that social networking is a two way street. Make sure you are sharing the love and linking and post other seller and blog posts. The more you do this the more people will reciprocate.
Now with our new social media tool Promotesy you can automate your social marketing of your Etsy shop - integrating your Etsy, Facebook, Twitter, and Linkedin accounts.
2. Promote your Etsy shop sections
Your Etsy shop sections are pages permanent t pages in your shop. They are permanent until you delete them or change them. They also have meta data that Google looks at, like keywords, titles, and descriptions.
Don’t fill your shop sections with a bunch of words, it won’t make sense to Google . You want it to read right, and so does Google. Like my example : “Modern Necklaces by Timothy Adam Designs” If you cram a bunch of words in there it will look weird and be less effective. Google ranking depends on many factors and grammar is one of them.
Take a look at my Modern Necklace section in my etsy shop. Here is the source code, and as you can see there the title, keyword, and description all say modern necklaces.
Be sure you are spreading your Etsy shop section links around. Also once you have them set, an begin promoting the sections do your best to not change them. If you do change them the time you have spent promoting wasted and and even the backlinks will be obsolete.
If you are not blogging, start today. The best way to build backlinks to your Etsy shop is on your own blog. You know the content is going to be relevant!
4. Strive for Quality
If you are listing quality product on Etsy , and your product photography is outstanding, bloggers will take notice and want to write about you and feature your products. This will also work in the opposite way. If you are blogging about amazing products, not only will the seller you featured link back to your blog, people reading may do the same as well.
5. Get Proactive
Get out there… get your killer product you worked so hard to make in front of bloggers. Most likely your favorite blogs that you read have a place you can submit your shops, items, blog posts, and even tips. You know the blogs you read and you know if they are relevant to your Etsy shop or blog.
We are proud to announce that we have just launched the Handmadeology Market. It is FREE to add your items to the Handmadeology Market. We do have an option to have your item featured for more exposure for only $5. Learn more about getting your items featured HERE.
By listing your items in our market you will be benefiting from our vast social media reach and our 5000 daily visitors. Also when you creat a listing in our market, you will create a strong backlink to your shop, website, or blog. Learn how to optimize your pictures to be found faster on Google.
Backlinks are vital to the growth of your SEO. If you want your Etsy shop or blog to move up in the Google search, seeking out quality backlinks is at the top of the list. Look for blogs and sites that are relevant, strive for quality, get a blog, promote your Etsy shop sections, and be active on social media sites.