See Why This Etsy Seller’s Business is Thriving With 37,500 Sales
1. Research! I’m guessing if you’re reading this you already are on it. But I can’t emphasize enough how important it is to read and learn everything you can on selling. Etsy’s blog is loaded with so many resources. The Quit Your Day Job series is so inspirational and filled with great gems. And the information on learning how to photograph, tag your items, promote, present yourself, ship, manage the business side of things and pretty much anything you could think of having to do with running an Etsy shop is endless.
2. Having a passion and creating things you love is so important, but, you have to be able detach yourself enough to pay close attention to what your customer base is attracted to and loves. I believe that the ability to create and adjust according to what is in demand is the difference between a successful (financially) artisan and an unsuccessful one.
3. Don’t make excuses. In October of 2009 our screen printing shop was at the point of it’s gradual financial decline where having to find a day job was imminent. I just started pouring through every idea I could muster to make enough money to get through the year and not have to give up on our dream of being self employed. My husband had been hounding me for about half a year to get our shirts on Etsy. Selling our own designs was not even on my radar as a way to be able to make a viable income. It seemed so futile and I had a million excuses why it wouldn’t work.
I distinctly remember looking that night at a Quit Your Day Job article featuring t-shirt selling extraordinaries HappyFamily and thinking, “Why not?” That “Why not?” shut up a sea of excuses that were chorusing in my head. Within 48 hours (a very crazy 48 hours filled with photographing, researching and listing), we were selling over 20 items a day and flew into the whirlwind of our first holiday season on Etsy.
I have been teaching creative business owners how to sell on Etsy since 2007. From blog posts and books, to one on one coaching ,I have done it all.
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