Setting Your Sights on Success
Setting Your Sights on Success
It’s been two weeks since my last post, and I know everyone has been wondering, “Where is Mama Melly?” I’ve never enjoyed disappointing anyone, especially myself, so here I am indeed! I love writing, even more than I love talking, and that is saying a lot right there! But it’s hard for me to write when I’m not inspired, and it’s not that I haven’t been inspired exactly. I just am so excited to be getting my satellite internet installed on Monday that struggling with this slow connection has just been too much for me to bear these last two weeks. I really can’t even afford the satellite, but I can’t really afford not to, ya know? Which brings me around to talking about making success happen for your business.
I know I’m not going to surprise anyone here when I say that having the ability to maximize your internet presence in every way possible is essential to your business. If y’all knew how slow my internet connection is, you would be amazed at how much I have been able to get accomplished. But I am determined. My mind is made up. Failure is not an option. I have spent way too many hours taking photos to back down now. So now that I’ve established that failure is not an option, I’ve got to set my sights on my success and what I need to do to accomplish said success.
The only time success comes before work is in the dictionary, and in The Merriam Webster Dictionary success is defined as a “favorable or desired outcome.” Unfortunately, there is no formula for success, not even in baking. You can follow the recipe exactly, but if your oven is not working properly or your baking soda is flat, you will not succeed.
You may have a mission statement for your business, but have you solidified a success statement for your business? What is your definition of success? What is your “favorable or desired outcome”? In the beginning of my Etsy business in November, I felt successful when I sold my first cord cover. In February and March, my bar of success was raised. I averaged a cord cover a day between my Etsy shop and my personal website. April, not so good. But I’m sure several business owners felt a bit of a pinch with everything that nature (our oven) and the economy (flat baking soda) threw at us in April. I’m looking for May to be more on track.
At my last outside-of-the-home workplace, if someone brought my boss a problem, he had three little words that he always responded with: make it happen! Of course, he was rarely any help at actually “making it happen”, so I was able to witness some awesome creativity from the sales team when it came to “make it happen”, lol. You want to talk about getting creative: have a sales team where at least one person is a drug addict and one more has a gambling addiction and put them on a “commission only” pay scale. And, no, I wasn’t a salesperson. J But I digress….
I’m stepping outside of my financially frugal comfort zone, and I am going to make some things happen this month. Actually, I started in March when I began my blog, which is essential to marketing your shop. (Not my blog, per se, but starting your very own blog.) But my blog isn’t about my shop. It’s really not even about shops at all. It’s about the people behind the shop. Some of them are just getting started, while some of them have achieved what more than a few of us would deem “success”. I don’t get paid to do this. I enjoy it! It is an outlet for me to do several things that I love at once: help others, browse shops, and write! It is also building a portfolio that I can take to other websites and say, “This is what I’ve done, and I would love to do some writing for your website.” Then hopefully I can follow that convo up with, “And, why, yes, I do have a Paypal account set up, so you can make those deposits with just a click of the button. Thanks for asking.”
And it worked! Starting in May, I will be writing for a non-Etsy related website and getting paid! In May, I will have the internet connection necessary for this task and hopefully others like it. But I really need to go back a little further to February. Having no blogging experience whatsoever, Tim here at handmadeology.com graciously allowed me to submit some articles. And y’all actually liked them. Thanks! I absolutely glow when I get a comment, a like, or a tweet. Each one is one more drop in the success bucket. I can do this! I AM doing this!
Beyond the sublime photography and witty descriptions and perfect product pricing is YOU! If you weren’t a creative genius, you wouldn’t even be on Etsy. Focus that gift on “making it happen” for yourself. I can do so much more than make cord covers, but I love cord covers. I’m just crazy like that! However, my passion for life far exceeds my passion for camouflaging your electrical cords. I’m not limiting my definition of success to how much I sale in my Etsy shop.
Be inspired, friends, as so many of you have helped to inspire me. I may not have over 32,000 sales like Anderson Soap, but everyone’s got an electrical cord they need covered. Plus, I’m not ready to fill that many orders everyday. Sewing one cord cover a day is just the right amount of balance for me at this time in my life. It’s all the success my laundry will allow!