Hello Etsy Sellers,
We hope to do something that has never been done before . . . ALL WORK TOGETHER TO MAKE MORE SALES!!!
Together, we are going to remind 227+ million people to buy their holiday gifts on Etsy this year via Facebook!
If you or someone you know sells on Etsy – you must continue reading – it is in your best interest and your loyal Etsy duty!
The Background
Etsy relies upon word of mouth exposure and focus on organic growth . . . that’s great! Let’s add to that organic growth with the most massive Facebook promo campaign ever!
Typically, one Etsy sellers communicates with their close network (reaching hundreds). Sometimes, Etsy sellers work together to accomplish something through an Etsy team (reaching thousands). Never, has every single Etsy seller ever tried to do something ALL TOGETHER (reaching millions)!
There is power in numbers and Etsy sellers are a force to be reckoned with. Last month, I (Jason Malinak of Etsy-preneurship) ran an experiment regarding the power in unity of Etsy sellers working together to promote their shops in coordination on Facebook. The results . . . 100 Etsy sellers were promoted to an audience of over a conservative estimate of 20,000 NEW CUSTOMERS – generating many views and sales.
All we did was share one post with our audiences, post in the comments, comment on each other’s comments, and like the post and comments. (All of our actions alerted Facebook that this was a popular post and to show it to others). Our test with 100 Etsy sellers worked just as expected – getting our products in front of lots of new eyes - now it is time to scale up and spread our Etsy shops to THE WORLD!
There are about 673,000 Etsy sellers with active listings in their shops. The average Etsy seller has 338 friends/fans on Facebook. Etsy sellers have a combined reach of approximately 227 million people (673,000 Etsy Sellers x 338 Facebook friends). I know this is not exact due to duplicated fans and other variables . . . but grasp the general concept “Etsy Sellers have a LARGE network”. FYI – 316M US; 64M UK; 23M AU; 7B World
Etsy sellers have power in numbers, which leads to great influence on social networks! Even major retail brands don’t have this type of sharing social media viral potential! This power has never been tapped . . . until now!
The Coordinators
Etsy could be coordinating massive social media blasts like this, but they haven’t yet . . . and that is fine – maybe they were waiting for us to do this on our own. Or possibly, they will jump on this movement with us in the future, but for now, we will stand in the gap as the coordinator of 673,000+ Etsy sellers.
Jason Malinak (Etsy-preneurship) and Timothy Adam (Handmadeology).
I am Jason Malinak CPA and have owned the Etsy shop JJMFinance since 2007 – helping Etsy sellers run thriving businesses. I recently “quit my day job” and am now helping Etsy sellers full-time through my Etsy-preneurship blog and Facebook page. I’m the author of Etsy-preneurship and Finding Your Inner Etsy-preneur.
Meet Timothy Adam of Handmadeology. He is a self-taught metal artist and certified Mig welder that started designing modern metal furniture in 2004. He started selling on Etsy in 2007 and now is a marketing guru for the handmade scene. He is the author of How to Make Money Using Etsy.
So that’s its . . . we are just two guys who’s full-time job it is to help Etsy sellers sell more on Etsy. We are in a good position to be able to coordinate all 673,000 active Etsy sellers and supporters of handmade to create a viral message to a huge audience, so we are going to give it a shot . . . but we can’t do this all by ourselves. We need your help to pull off the plan.
The Plan
You must follow these 6 steps. Read carefully. Every Etsy seller must do ALL these steps to have the maximum impact to be 673,000 Etsy seller strong!
1. Submit your shop by filling out this form.
2. Like the original post on Facebook. HERE
3. Post your Etsy shop hyperlink in the comment section HERE on the post and write a brief sentence about what you sell or any specials/coupons you are running.
4. Comment and like 3 other comments on the Facebook post HERE.(THIS IS IMPORTANT FOR VIRALITY).
5. Share this post (HERE) and tag at least 5 other Etsy sellers or your biggest fans of your business that support you and other Etsy sellers. When sharing the post, encourage people to check out your shop in the signature area, find new Etsy sellers, and browse the shops to find stores they want to buy from this holiday season. Encourage shopping for not only your shop but all Etsy shops. This is a “we all win” style of promotion.
6. Spread the word. Tweet it. Tell your Etsy team captains. Talk it up in the Etsy forums. Send this post to every other Etsy seller you know. You’ve got to help us spread the word about this by grassroots efforts – we can only provide the forms, instructions, website, and Facebook coordination. YOU have to help us connect with other Etsy sellers and lovers of Etsy to add more shops to this list and have them participate in the sharing of the message!
The success of this promotion will only be as successful as each individual Etsy seller's efforts.
NOTE: Once you complete the form, your shop link will be added shortly (with in 24hrs). We have to update the page periodically with a manual upload. Thanks for your patience.
What are we hoping to see from this promotional post? We hope to see a ridiculous number of Etsy sellers united in promoting a post that encourages people to buy on Etsy for the holidays. Real Etsy sellers using the power of promoting together in unison to get a message out on a national audience scale to buy on Etsy for the holidays. We are just as excited as you are to see how far this viral promotional post goes! How big will the reach and impact be? How many more sales will it create?
Thanks for working together! We appreciate all of you!
Regards,
Jason Malinak of Etsy-preneurship
Timothy Adam of Handmadeology
