I recently discovered a brand new website that’s going to greatly simplify Etsy SEO and pricing research. I know it is going to be a huge time-saver for Etsy sellers, so I am excited to tell you more about the site.
It’s called Marmalead.
Whether you’re a new Etsy seller or a seasoned shop owner, you probably already know the important role that Search Engine Optimization (SEO) plays in helping your listings get discovered inside and outside of Etsy. I wrote about it most recently in an article on Etsy Promoted Listings.
Not only is it critical to get your SEO right, you also need to competitively price your items. That doesn’t mean being the low-cost seller. It means strategically pricing your products to be in the sweet spot. Not so low that potential buyers think your item will be poor quality, but not so high that you price yourself out of the market.
Marmalead will help you with both of these important tasks!
I’m not exaggerating when I say this one website has the potential to save you hours upon hours of research. Marmalead is super simple to use, and it returns search results in an instant.
Oh, and it’s also free!
I spent a lot of time researching this website over the past few weeks. I created a video to show just how easy it is to use the site. In this video, I’ll share:
- How to quickly perform SEO and pricing research using Marmalead
- How to instantly see the top listings in your niche (to study keywords and phrases you might not have considered)
- How to see the pricing spread for similar products, and how many views and favorites these listings generate each week on average
- How to quickly find key phrases to include in your listing titles, listing description, and tags to increase targeted traffic
Here’s the video…
Since I only recently found the website, I wanted to learn more. So, I went straight to the source and interviewed Richie – one of the Marmalead founders.
Q: What exactly is Marmalead?
A: Marmalead is a tool for Etsy shops that want to succeed in selling their creative goods without relying only on luck. Our mission statement is to give Etsy Shops indispensable tools and resources to easily create high converting listings and take their success to the next level no matter where they are right now.
Q: How did the idea come about? What ignited the spark to create Marmalead?
A: It started when we discovered our local library has a laser etcher in their MakerSpace. Makers at heart, we took many lunch trips to MakerSpace to make coasters and jewelry boxes. Soon we had the idea to sell them on Etsy.
As soon as we started making a listing, the reality of administrative legwork set in. Pricing, what are the key price points (average, high, low, dare I say standard deviation)? Keywords, what keywords are others using? Are they working?
We just wanted to make things! Instead it felt like a research assignment. The original plan was to grab the data we needed for our laser engraved coasters idea, analyze it, and use the results in our own shop. Then a lightbulb went off and we realized if we’re having this problem, others certainly are too. That’s when the idea for Marmalead came about.
Q: Who’s behind Marmalead?
A: There’s two of us behind Marmalead; Richie and Gordon. We’re both always looking for interesting problems to solve in new and creative ways. A passion for making things whether they be laser engraved coasters, a photo booth powered by a mini-computer called a RaspberryPi (which is a story all in itself), or software to help Etsy shops. We find it incredibly freeing to work on projects like Marmalead where we can help others pursue their passions as well.
We also have complementary skill sets which makes us a stronger team. Richie has a background in consulting, finance, and software product management. Gordon has a background in software development, and user experience design.
Q: Are you also active sellers on Etsy?
A: We’re not active sellers on Etsy yet. We still have the bag of wooden coasters that got this whole project started. We would still like to, but right now it’s been 100% Marmalead.
Q: Marmalead is an interesting name. Is there a meaning behind it?
A: Funny enough the name came from a brainstorming session. We were talking about what to name our project and pulled inspiration from companies like Twitter that basically made up their own word. We wanted a catchy name and the opportunity to define it by building a brand that Etsy shops love.
Q: How does Marmalead differ from other SEO and pricing research tools for Etsy?
A: Marmalead is your one stop tool set for making competitive Etsy listings. We looked for other tools and just didn’t find anything that suited our needs. Other tools touch on parts of what we do, but we strive to over deliver in every feature. We give users information they can act on with little interpretation. For example, when you perform a search in Marmalead, you’re going to get all the information you need to know if your listing is a good fit for that search phrase all in one place. Pricing, level of competition, and tags that work well, just to name a few.
We’re inspired by brands that consistently delight and over deliver for their customers. Walt Disney is said to have believed, “If you give them more than they expect, you’ll see them again. If you don’t, they’ll never come back”.
Marmalead is your one stop tool set for making competitive Etsy listings.
Q: How does Marmalead get access to the data used in the search results and analysis?
A: Etsy is courteous enough to provide a data connection to software developers. We use that to pull various information from them about search, listings, shops, and other information they make available. From that data, we’re able to apply a variety of analysis to provide all the information you see on screen.
Q: I see a few icons that say, “Coming Soon!” Can you give us a preview into that functionality and when it will be available?
A: The next features will be a side by side keyword comparison, tracking keyword performance over time, tying in the user’s shop to search results, and keyword suggestions from real buyers. Delivery of those could be as soon as a couple weeks.
Q: Aside from the functionality mentioned above, what can users expect to see in the near future for Marmalead?
A: We’re always working on new ideas for features. We’re fortunate enough that the Etsy seller community is open and always discussing their pain points. Some of the next planned features are support for multiple shops, and integration of Google Analytics data.
Q: It’s obvious that a lot of planning and development went into Marmalead. Yet, it’s free to use. Will Marmalead continue to be free? Are there plans for a “premium” version in the future?
A: Marmalead will follow the freemium business model and always have a free tier of service. As the product grows, usage becomes a very real expense for us. The free tier will be targeted at shops that are just dabbling in Etsy maybe for the first time, while the premium tier is for the Etsy entrepreneur that runs a real business. We want to help you whether Etsy is your spare time hobby or you aspire to be an Etsy mogul.
Q: What’s the best way for people to learn more about Marmalead?
A: Marmalead.com is our homebase. You’ll see us discussing in various groups around the web, and we’ve recently launched a blog. Still the best way to learn more about Marmalead is to try it out for yourself.
So, Give Marmalead a Try!
There’s no doubt I’ll be using Marmalead to do my SEO and pricing research from now on. As you saw in the video, it’s super-simple to use, it’s fast, and the results are powerful. So, what are you waiting for? Sign-up and give it a try. Then, let me know what you think.
Stop Dabbling. Start Selling.