I wrote an article a while back about how to accept credit cards at craft fairs. After that article Shawn Hoefer wrote the article “It’s Hip to be Square” which was more comprehensive and gave us a lot more information. His strong recommendation was to use a company called “Square” to process credit cards.
Since those articles appeared, I have implemented credit card processing using Square. I HAD to use Square because I live in a remote area that has never had US Postal Service mail delivery; therefore, my physical address is never verifiable via authentication routines at big companies. Square was able to work around that with me.
I have been attending art and craft sales nearly every week since early June and I can absolutely, positively say that accepting credit cards at those sales has increased my sales! I have easily made up for the $15 per month data plan in extra sales. We get a lot of tourist traffic in our town and most tourists don’t bring their checkbook. By the time they reach my table, some have gotten low on cash.
While a woman was looking at my $6 coin purses, she said, “I love these! And I can afford one because I still have a little cash left.” I said, “I take credit cards!” She ended up buying about $34 worth of merchandise.
There has been strong enough signal everywhere I’ve been to process the charges. One time I was having trouble and discovered that I just needed to “reboot” – turn off the phone, turn it back on, re-sign in to Square and I was back authorizing cards.
This weekend I have my biggest show ever during the Ely Blueberry Arts Festival. I won’t be in the park with the big vendors; I’ll be in the Ice Hockey Arena with my local farmer’s market artists. We aren’t big enough yet for tents and that volume of inventory. But you don’t need to be big to process a credit card!
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