STOP Trying to Sell to Sellers | Focus on Off Etsy Marketing
One of the great things about Etsy is its community atmosphere. It’s unlike any other website I have been a registered member of. This can also come with a bit of a downside, as the members of this community are also there to sell their handmade products and/or vintage items. It’s tempting to try to sell to one another, considering how often your are around one another in the virtual sense.
Granted, I buy from other Etsy shops all of the time. I’m addicted to shopping on the website! With all of its neat stuff, it’s impossible to find a comparable marketplace in my own neighborhood. Even so, I think that one does a disservice to one’s own shop when too much time and promotion is being dedicated to attracting other sellers to buy your stuff.
Generally, other sellers are not your target audience. Unless, of course, you sell graphic design or supplies – in which case other sellers ARE the group you should be aiming at. But if not, it may be time to do some strategy shifting. Perhaps, rather then trying to spend so much time in your Etsy teams and in the Etsy forums, try joining other forums and groups on other websites. Pick groups that share a common interest of yours that is NOT selling handmade items. For example, if you sell children’s clothing, join a mommy-blogger group. If you sell aprons, join a or a recipe sharing club. If you sell geekery accessories, participate in a video-game forum. By making virtual friends with persons not a part of the Etsy “club” you can introduce them to etsy -and your shop- as BUYERS, not competitors.
By dedicating more time into building up your Facebook fan page and Twitter following with more non-etsy sellers, you’ll be able to market to people who AREN’T waiting for their next sale before they can buy anything. Something to consider anyway, before you spend all day making treasuries for you treasury team and posting new listings in all of those promotional new listing threads hardly anyone browses through anyway.
This post was originally published in my blog, Megan’s Creative Design.
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