Many artists and crafters find success selling their handmade items on Etsy. Etsy is where I started selling online. Generally, crafters turn to Etsy because it’s fairly easy to set up and sell their items without needing a ton of technical knowledge. It is a quick way to get your handmade items in front of buyers searching for handmade goods, but there are a number of reasons why you should also have your own website to supplement your Etsy shop.
Why Etsy Sellers Should Also Have Their Own Site to Sell Their Handmade Goods On
The downside of an Etsy shop is you usually have a harder time getting search engine rankings for your Etsy shop than you would if you had your own website – which means you miss out on internet traffic from people typing in search phrases in search of products to buy. Etsy users also frequently complain about low sales volume as a result of the competition from other Etsy shops
It’s Difficult to Be Unique on Etsy: Etsy is a marketplace of individuals selling handmade items. Your Etsy shop is going to look like every other Etsy shop – making it difficult to be unique. The only difference is your products and descriptions. You may however find other sellers on the site borrowing your product descriptions, and eventually everyone selling handmade ceramic bowls may have similar product descriptions as the other Etsy sellers with similar ceramic bowls. How do you get noticed among all the other sellers in the marketplace? When shoppers come to the site looking for ceramic bowls, there is little to distinguish one seller over another.
When you have your own website to sell your goods, it is less likely that your product descriptions will be copied by other sellers. Your website visitors are only going to see your own products – and not be faced with countless other store owners selling similar items at the click of a mouse. It is common for customers to comparison shop, so when they’re shopping through Etsy, chances are they’re going to end up buying based on price rather than quality.
It’s Harder to Get Search Engine Traffic to Your Etsy Shop: Google changes their algorithm regularly, but recent updates to the way in which Google ranks websites in the search listings is based on duplicate content. If all the shops on Etsy selling ceramic bowls have similar descriptions, they may all be penalized by Google and receive less search engine traffic for having duplicate content.
You Have Little Control Over Your Etsy Shop: Some people argue that selling their items on Etsy helps them get more exposure than they would have if they sold products on their own website. In the same way you could lose your potential shoppers to other Etsy sellers; you can gain shoppers from people browsing all the stores in the Etsy marketplace. This is a great benefit of selling through Etsy, but the disadvantage is giving up control over your own store. What happens if Etsy increases fees and you can no longer sell profitably? What if they decide to change direction and only allow crafters of certain goods (which you do not sell)? The truth is, when you use a site like Etsy, you are at the mercy of the owners. (Read this story: Etsy Shop Suspended! What You Need to Know) They may decide to make changes to their marketplace at any time to better their own profit margin, but it may not be to your advantage and there is nothing you can do about it.
I have been selling on Etsy since 2007. (my shop!) The day I started my shop I had my own domain (my site)but never sold items on it. It is mainly just a gallery to show off my work then point people to my Etsy shop. I have been on the search for the perfect platform to start selling my metal work on my own domain, but I have never found the right platform with the right mix of options to supplement my Etsy shop. About a month ago I received an email from the founders of Indiemade.com letting me know about their site and what they had to offer. I checked out all the options, features ,and pricing, and to my surprise they offered everything I had been looking for.
Here are just a few features that really stood out to me. Things I have been looking for!
- Founders that came from a handmade / design background (understands the handmade community)
- Extremely affordable pricing (1/5 of my Etsy monthly bill)
- Very good clean design (multiple designs and design flexibility)
- Awesome SEO ( Article )
- Easy Checkout system with no login required
- Etsy product import (huge time saver)
- Integrated blog
- Social media connections and promoting
- Reports ( sales, coupons, products, customer)
There are a ton more features that Indiemade offers. Check out the infographic below to learn a little more!
In the first few days of my shop being open I have had a flood of traffic. By implementing the techniques I have taught for years!
Here is my Indiemade shop Timothy Adam Designs.
I am offering a special package to help anyone who signs up through Handmadeology for Indiemade get a jump start on your shop.
I have written three must have ebooks for any Indiemade shop owner, and you can get all 3 for FREE!
Without traffic and views coming to your Indiemade shop, you will neve make any sales. Getting shoppers into your shop is the first step to making sales. There are many ways to get traffic but the best way is free traffic from Google. There are millions of searches everyday and proper SEO (search engine optimization) can help you harness the power of Google.
The great thing is that Indiemade has made it easy for sellers to maximize their SEO. Simple SEO is an easy-to-follow guide that can help any Indiemade shop owner properly set up their shop for SEO.
I have been selling online since 2007. In this step-by-step how-to I will show you how I get over 700 visitors just from Google and other search engines per month.
I will explain exactly how I am putting my keywords to work to get FREE traffic from Google everyday.
If you are ready to learn how to decrease the amount of time you spend promoting your Indiemade items and at the same time maximize your results, the Social Media Success Plan is just for you! These are the basics that will help take your Indiemade shop to the next level. Once you get into a rhythm you will be able to perform these 10 steps of the Social Media Success Plan in less than 30 minutes.
That’s why I’m going to explain everything you need to know about this hot new social property – so you don’t have to waste a bunch of time getting up to speed. You’ll be able to move right in and start using Pinterest like a pro to…
Set up your pinboards for maximinum effectiveness – so your visitors will know that you are the authority in your niche.
Pin consistently – it’s not as random as it looks, and if you try to use Pinterest that way, you’ll be wasting your time.
Attract followers – Because it IS a social network, and that means followers are critical to your success.
Encourage repinning – because the ultimate goal of pinning your posts is to get them repinned – I’ll show you how to make that happen.
It’s a lot to take in all at once, but I’ve broken it down into a simple, actionable plan you can easily implement.
- The Pinterest Vocabulary – because if I don’t understand that, I’ll be lost from the start!
- The Pinterest Tools – So I can pin faster and more efficiently, and help my blog visitors to do the same.
- The Pinterest Etiquette – because looking like a newbie isn’t good for business!
- What makes a good pin? – knowing this will help me create pinnable blog posts and pages.
- How to share my pins – so I can share important information with my Facebook fans and Twitter followers
Here is how you can get your hands on these ebooks for FREE.
1. Sign up for Indiemade.
2. Fill out the form below
Comments or questions are welcome.