Are you pinning your products on Pinterest? During an average month 2.1 million viewers see pins pinned on the Handmadeology Pinterest boards.
The bottom line is, you need to have your creative business on Pinterest and you need to be consistent and active.
In this article I will teach you how to go beyond JUST pinning your Etsy items. Following these steps will increase your Pinterst reach and help you grow your daily traffic. I also shared to awesome videos from Pinterst For Business team.
In the following video you will learn how to:
Make beautiful pins
Create thoughtful descriptions
Help pinners take action
As you are listening think of ways you can apply these tips to your creative business.
This next video is all about building Pinterst boards for your business. You will learn the following:
How to create a discovery experience
How to appeal to your audience’s interests
How to showcase a variety of pins
Let’s take a look at why you should be pinning your own Etsy shop.
First, Create a Board
Create a board for your shop and start pinning, and I would suggest creating more than one board of you have many items.
When creating your board make sure you do the following:
1. Give it good title with your shop name included.
2. Add your description with keywords that best describe your shop. DON’T STUFF this with a bunch of words.
3. Pick your category.
4. Pick an awesome cover image!
TIP : Did you know you can create and embed a widget for your board?
Simple to create and install.
Start Pinning Your Items
Make sure like Jason does from Bourbon Moth, you are using all 5 images in your listings. This will give you more pins to fill your board up. When are shooting your products keep in mind that taller pins are better for Pinterest. They might not be ideal for the first image on Etsy, but you can add them as your second – fifth image.
Pin Your Entire Shop
It’s time to get creative! Pinning individual items are a must, but you more pages that need to be pinned. You can drive traffic to any part of your shop from Pinterest by uploading a pin and adding the url.
Here are the simple directions.
Go to Pinterst and look at the bottom right corner, and you will see the plus sign. Click the plus sign and then click the upload pin.
After you upload your pin place it in the correct board and give it a description, you will then have to edit the pin.
You will see a spot for the pins source. This is where you will add any link you want!
Shop Pin Ideas:
Entire Shop Collage
Create a collage with your items and your banner. Make the pin source your shop home page. https://www.etsy.com/shop/BourbonMoth
HERE IS THE PIN>>> https://www.pinterest.com/pin/201958364516613419/
Link a pin to your shop feedback/reviews. Use your customer reviews to help promote your shop! https://www.etsy.com/shop/BourbonMoth/reviews?ref=shop_info
HERE IS THE PIN>>> https://www.pinterest.com/pin/201958364516613518/
Individual Shop Sections
Drive traffic to your individual shop sections. This pin is linked to Jason’s Bud Vase section.
HERE IS THE PIN>>> https://www.pinterest.com/pin/201958364516613650/
Remember…. be consistent with your pinning and have fun!
Here’s a little more about Bourbon Moth
Tell us about your creative business and the story of how you started making and selling.
Bourbon Moth is the sister shop of www.ohlittlerabbit.com we wanted to create a shop that would compliment our existing line of products and provide our customers with a great source for unique handmade home decor.
3 tips for sellers who are just starting out selling on Etsy.
- Invest the time in getting good pictures, you won’t regret it.
- Don’t try and simply make what you think will sell. Make what you love. I f you love it other people will too and you will enjoy your work so much more.
- Don’t be afraid to take big chances or try new things. The world would be a dreadfully boring place if no one ever dared to take a risk.
What is your largest source of traffic for your shop?
Right now it is word of mouth and hard work on our part. You really have to beat down doors if you want to get seen.
4 of your favorite items and tell us why you LOVE to make them
-Our captains table tray, i love nautical inspired pieces
- Our rustic mail sorter, it is so multi-functional as well as visually pleasing (and fun to make)
- Whiskey tasting tray, i love whiskey what can i say