Saturday , 16 December 2017
The Art Of Pinning Your Etsy Shop

The Art Of Pinning Your Etsy Shop

Are you pinning your products on Pinterest?  During an average month 2.1 million viewers see pins pinned on the Handmadeology Pinterest boards.

The bottom line is,  you need to have your creative business on Pinterest and you need to be consistent and active.

In this article I will teach you how to go  beyond JUST pinning your Etsy items. Following these steps will increase your Pinterst reach and help you grow your daily traffic.   I also shared to awesome videos from Pinterst For Business team.

In the following video you will learn how to:

Make beautiful pins
Create thoughtful descriptions
Help pinners take action

As you are listening think of ways you can apply these tips to your creative business.

This next video is all about building Pinterst boards for your business. You will learn the following:
How to create a discovery experience
How to appeal to your audience’s interests
How to showcase a variety of pins

Let’s take a look at why you should be pinning your own Etsy shop.

First, Create a Board

Create a board for your shop and start pinning, and I would suggest creating more than one board of you have many items.

I created a brand new board for Bourbon Moth.  Be sure to check out their awesome handmade rustic decor!

When creating your board make sure you do the following:
1. Give it good title with your shop name included.
2. Add your description with keywords that best describe your shop.  DON’T STUFF this with a bunch of words.
3. Pick your category.
4. Pick an awesome cover image!

the art of pinning for your creative business

TIP : Did you know you can create and embed a widget for your board?

Follow Tim Adam’s board Bourbon Moth Home Decor on Pinterest.

Simple to create and install.

the art of pinning

 

Start Pinning Your Items

Make sure like Jason does from Bourbon Moth, you are using all 5 images in your listings. This will give you more pins to fill your board up.  When are shooting your products keep in mind that taller pins are better for Pinterest.  They might not be ideal for the first image on Etsy, but you can add them as your second – fifth image.

the art of pinning

 

Pin Your Entire Shop

It’s time to get creative!  Pinning individual items are a must, but you more pages that need to be pinned. You can drive traffic to any part of your shop from Pinterest by uploading a pin and adding the url.

Here are the simple directions.
Go to Pinterst and look at the bottom right corner, and you will see the plus sign. Click the plus sign and then click the upload pin.

the art of pinning

After you upload your pin place it in  the correct board and give it a description, you will then have to edit the pin.

You will see a spot for the pins source. This is where you will add any link you want!

the art of pinning

Shop Pin Ideas:

Entire Shop Collage

Create a collage with your items and your banner. Make the pin source your shop home page.   https://www.etsy.com/shop/BourbonMoth

HERE IS THE PIN>>> https://www.pinterest.com/pin/201958364516613419/

the art of pinning

Shop Feedback

Link a pin to your shop feedback/reviews.  Use your customer reviews to help promote your shop!  https://www.etsy.com/shop/BourbonMoth/reviews?ref=shop_info

HERE IS THE PIN>>> https://www.pinterest.com/pin/201958364516613518/

the art of pinning

Individual Shop Sections

Drive traffic to your individual shop sections.  This pin is linked to Jason’s Bud Vase section.

HERE IS THE PIN>>> https://www.pinterest.com/pin/201958364516613650/

the art of pinning

Remember…. be consistent with your pinning and have fun!

Here’s a little more about Bourbon Moth

Tell us about your creative business and the story of how you started making and selling.

Bourbon Moth is the sister shop of www.ohlittlerabbit.com we wanted to create a shop that would compliment our existing line of products and provide our customers with a great source for unique handmade home decor.

3 tips for sellers who are just starting out selling on Etsy.

- Invest the time in getting good pictures, you won’t regret it.
- Don’t try and simply make what you think will sell. Make what you love. I f you love it other people will too and you will enjoy your work so much more.
- Don’t be afraid to take big chances or try new things. The world would be a dreadfully boring place if no one ever dared to take a risk.

What is your largest source of traffic for your shop?
Right now it is word of mouth and hard work on our part. You really have to beat down doors if you want to get seen.

4 of your favorite items and tell us why you LOVE to make them

-Our captains table tray, i love nautical inspired pieces
www.etsy.com/listing/219014198/rustic-oak-whale-cutting-board-solid?ref=…

- Our rustic mail sorter, it is so multi-functional as well as visually pleasing (and fun to make)
www.etsy.com/listing/218960709/rustic-reclaimed-wood-mail-sorter?ref=sho…

- Whiskey tasting tray, i love whiskey what can i say :)
www.etsy.com/listing/219022866/rustic-wooden-tasting-tray-whiskey?ref=sh…

 

 

the art of pinning 

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15 comments

  1. Very good advice. I’m going to apply them one by one!

  2. Thanks so much for this article! I’ve been honing in on Pinterest and Instagram for the first part of 2015 and look forward to implementing these steps to continue to propel me forward. http://www.pinterest.com/everydaysummit

  3. I might add that you should put your shop name on the photos, before you post to either Etsy or Pinterest. When people re-pin your items to their boards on Pinterest, it will always link back to your shop. But I found my photos all over other sites (I Googled the images), and there was no way for people to know who originally made them and where to buy them. It’s on my to do list for this year.

  4. Thanks for the info! Will definitely be implementing these tips onto my Pinterest page!!

  5. Thanks for the practical advice, particularly about the size of images and the link back. Excellent! I’ll be busy updated my images and link backs at https://www.etsy.com/au/shop/InMyElementGlass

  6. I’d like to find out more? I’d want to find out more details.

  7. I have only been able to figure out how to pin the first picture from my Etsy shop, not the others, how do you do that? Also how do you pin the reviews??
    Thanks!

  8. Wowzer!! i really struggle with all this promotion stuff – your blog is amazing help so thank you so much! I am only little but I am going to try and put some of this into practice! (little as in sales, not size of person!)

  9. Thanks for the Pinterest info!
    I have just opened a Pinterest account, along with my Etsy stationery shop. The detailed and concrete tips you are giving here are highly useful.
    I wouldn’t have thought of a collage, I’ll do it just today!
    I’ll also read your site’s other sections, thanks again for sharing your experience!

  10. I have a question, but I’m not sure that there’s a good answer for it. I’ve been on Pinterest since its early days and love it. I started pinning my etsy jewelry listings but found that the only re-pins were to boards with the titles “jewelry ideas” and “things to make”. I tried again later when Pinterest was more advanced and had business options, same thing. I don’t want people making my jewelry, I want them to buy it. I think that most pinners, especially in the beginning, were DIYers. Is there any advice for directing pins toward sales instead of just sharing my hard work for someone else to copy?

    • Exactly my problem Tammy – I design and make dolls and get really annoyed at the number of people who do this .As well I have seen so many that have copied my work , pinned thier copy and claimed them as thier own design ! They don’t care about copyright . If you post it they will steal .

  11. Thanks for this usual information. I have been having a bit of trouble with Pinterest. So far I tried creating a really nice long pin and then noticed it would never show up when I searched in Pinterest. Maybe I just need to keep posting on a regular basis… but I was discouraged when I saw that.

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