The Breakdown With John W. Golden : Connecting With Your Market
John W. Golden is a digital artist that has been designing since the 80′s. John joined Etsy in July of 2006, and has sold over 10,000 items. You can also find John’s work in Target! The Breakdown series is a ongoing series that goes behind the scenes of John’s successful Etsy shop. We will be looking at real questions from real sellers, and John is going to break them down and give his straight-up answer. We will be covering a wide range of topics, but all will be geared to the success of your Etsy business.
Hi John..I had posted to you about twitter on the handmadeology site, and did have success with it…sold 2 of the items that I listed the day I really worked it, and they were items I wasn’t sure would sell (in a different shop)
now this shop…the positives, I have a lot of items, all at affordable price points, all unique and well made with quality materials. I am atleast a few new treasuries everyday, and get new hearts almost constantly. I don’t renew a lot, I mostly list new items. I do have 533 sales over 4 years, but they just trickle in. I feel like I am jumping up and down and yelling but am invisible to buyers. I enjoy doing this, the making, photos, listing, etc, but financially, it is hardly worth my time. I have a huge supply stash, so I just keep keeping on. Frustrated!
I do tweet, of course, have facebook, blog. I realize there was no specific question in there, just what the heck?
Congrats on all your hard work! It is really hard to keep doing all the things that we have to do to get ourselves out there when it doesn’t pay off as much as we would like or need it to.
I have those days where I feel like all that work is not paying off. It helps me to tell myself that there are people out there who will connect with my work, I just have to find them and get my work in front of them.
On days that I’m not getting much return (either in views or sales) on my marketing, I look at it as not having found those people. Every day will be different, and some days I will be better at connecting with my market.
That may not be true, and it might be more practical to acknowledge that if I am getting repeatedly frustrated by something, I should take that as a sign. It is definitely important to keep in mind the cost and benefit (both financially and in your personal life) of doing this, and to not let ourselves get steamrolled by it.
When I invest a lot of time and effort into making something like my Etsy shop successful I am resistant to let it go when it does not pay off. If I decide to keep at it despite the lack of success, I have to identify the value that endeavor has for me beyond the direct financial one. Everything I do for my Etsy shop has more than one value for me, and as long as I keep that in mind, I can continue to do things that may pay off down the line, but today don’t really seem to be worth it.
As I think everyone in this thread would attest, we all do lots of little things to encourage our Etsy shop to flourish. And really, I think that is to our benefit. It allows us to drop a practice that we decide really has no benefit to our business without bringing our business’ progress to a screeching halt. It allows us to add new practices that could benefit the business, and hopefully to be able to give them enough time to take hold.
Read up on the Break Down Series.
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