The Breakdown With John W. Golden : Converting Views In To Sales
John W. Golden is a digital artist that has been designing since the 80′s. John joined Etsy in July of 2006, and has sold over 10,000 items. You can also find John’s work in Target! The Breakdown series is a ongoing series that goes behind the scenes of John’s successful Etsy shop. We will be looking at real questions from real sellers, and John is going to break them down and give his straight-up answer. We will be covering a wide range of topics, but all will be geared to the success of your Etsy business.
If you feel like you are getting traffic to your shop but not many sales that’s a conversion problem. Conversion may be improved by trying small changes to your listings, photos, what you are selling and how you are selling it.
If you are not getting traffic, that’s a marketing issue. That means trying new things with promotion.
As far as specific ideas for your shop, I think as online sellers we face a challenge when it comes to certain items.
I sell wall decor mostly, and I think the factors about wall decor that buyers consider are primarily subject matter, color scheme and size. That’s a pretty small number of factors to think through when buying.
Clothing and accessories, on the other hand, have a lot more factors that your buyer may be considering. The feel of the piece, the weight of the item when you wear it, how is it going to fit on me?, etc. I doubt we as sellers can anticipate everything that goes into a buyer’s decision to purchase your items.
In my experience, certain things sell better when the buyer can get the item in their hands. They can try it on, and answer for themselves so many of the questions that it is not possible to really answer from viewing an online listing.
If I thought that was the case with my items, I would try to find venues where I could get my items in the hands of potential buyers, and then try to use my Etsy shop as way to generate repeat business from those customers and also a place where the folks that didn’t buy in person on the spot can come back and buy later.
Read up on the Break Down Series.
More Etsy Tips.