Checking your Etsy shop’s analytics everyday can be just as depressing as weighing yourself every day when you’re tryna lose weight.
Not to mention discouraging.
It’s almost a guarantee that when your traffic is moving at a snail’s pace, slow moving are the sales too.
Stalking Google for ways to increase your Etsy shop traffic
Kinda doesn’t work.
Okay, in all fairness a Google search for “increase Etsy traffic” will present millions of results. So yes, technically is works.
Search results though, do not an answer make.
You don’t do a search for million little pieces of advice.
By the time you’re searching for something online, you expect to find an answer. A solution.
Too many tips, too little action
I’ve got news for ya, your problem isn’t low traffic.
Your issue is “how”.
How do you bring in more traffic without spending a fortune on ads?
How can you leverage free content to bring in actual sales?
How-is the problem.
Introducing: The Ultimate Guide: Increase Traffic to your Etsy Shop
(Shortly) following is a simple guide to increasing traffic to your Etsy shop using what you already have in your arsenal.
There’s nothing to buy, I’m not pushing a product here.
What follows is the “how”.
It’s time to take control over your Etsy shop traffic.
And. Make. More. Sales…Period.
First, the Guide Key
Gimme a sec to e’splain what the deal-e-o is on a phrase that will recur in the guide.
The 5-10-5 rule of social media engagement. In order to stay consistent with your traffic, you have to follow, share, and post/curate content every day.
Post 5 times/day. Post and curate content 5 times a day across your networks. You may only post 2 of your own pieces a week. The rest of the posts in this category need to be curated. Find something interesting? Cool post it to your wall, pin your board, tweet it and always add your own two cents to the description to make it your own.
Follow 10 people/day. That can include all of the networks you’re active on. For this posts purposes let’s say Pinterest, Twitter and Instagram. For instance, follow 3 people on Instagram, 4 on Pinterest and 3 on twitter. 10 in total, every day.
Share 5 times a day. Sharing is not the same as posting guys. Sharing is retweeting, repining and reposting other peoples statuses. This helps you build a relationship and keeps you from spamming people with your own content. Major turnoff!
So that’s the 5-10-5 rule of social engagement, get used to it!
Now, the guide.
1. The traffic Goldmine that is Pinterest. Of course, you may use the 5-10-5 rule per network. Meaning, 5 posts-follow 10 new people-and share 5 updates, across each of the networks you’re active on.
Another super important action tip is to join 5 collaborative pinterest boards, which gets you all important visibility baby! And if your Etsy listings are awesome, they’ll get repined!
Bonus: a great tool to make your images pinnable is Pinstamatic. This online tool lets you create images or add overlays to existing images. Perfect for the graphic design challenged!
2. Write a Guest Post already! Yes, I too am edging you to write guest posts. And no, I don’t want to hear any excuses. Before you even get a chance to naysay lemme answer the top two objections many Etsy shop owners have about guest posting.
a. “I don’t know what I’d say to someone’s audience. My product is so specific.”
Are there blogs, conferences and magazines covering your niche? If there’s a large enough market that your Etsy shop has visible competition, on and off of Etsy, you can and SHOULD be guest posting.
b. “I wouldn’t know where to start. I’m not a writer. What if I get rejected? I don’t have my own blog.”
Horse radish and pickled onions! None of that matters in today’s content based society, having a blog or website isn’t only way to be seen as relevant.
Keep up with the 5-10-5 rule and in a month or less you will have more followers and engagement.
If you don’t wanna get rejected write like your life depends on it! Write an awesome post and edit it til all the wrinkles are out. Don’t forget to starch!
Be aware that most top blogs may request revisions. But that’s okay. They just want to make the post the best it can possibly be. Accept the insight and make the post great.
How do you even request to write a guest post? Spend 2 weeks being active on the blog. Make sure it has prominent placement in your 5-10-5 daily social marketing.
Comment on the blog’s posts. But don’t leave lazy ol’ comments. Just write what you felt about the post. It’s that simple. Make it valuable by adding your own tip or resource and get the blog owners attention.
You’re also investigating the blog, the audience and what posts get the most traction. So when you’re coming up with your post idea you already know how to tailor it to be accepted.
Write the guest post already!
After 2 weeks of sharing and commenting, submit your guest post request. Maybe the host blog has a page set-up with rules and guidelines. Maybe all they ask is that you email them your post idea.
Simply submit your post how they request you to and wait for the response. The host site will tell you what the typical waiting period is. After it passes, and you don’t hear anything back, follow up.
Guest posting is a sure way to get exposure for your shop and your brand. So stop making excuses. Just do it (in my best Nike voice).
Here’s how it drives de traffic. Whenever you leave insightful comments, both on bizsugar and on the original website, then and share it generously the publisher of the post will likely head over to your profile. 7 of 10 times they’ll click on your content and engage with you on your social profiles, guest post or site as well as bizsugar.
Social Buzz Club is a bit different. There’s no voting or commenting. This site is all about sharing. You can use this site to curate content as well. Plus the built in scheduling feature means you can choose the day and time the content you want to share is posted to your profiles. BONUS!
You can start posting our own buzz(content) after you’ve racked up 5 points. 1 point for every piece of buzz you share. Post your videos and guest posts to get traffic straight to your content. Do it right and you’ll have folks flocking to your Etsy store too!
4. Comment on blogs and build a relationship! I already alluded to this one so I’ll be brief. Choose 5 blogs to comment on within your area of expertise, but not a direct competitor.
Comment on the sites every day of the week. You can space this out by choosing 1-2 blogs that post daily, 1-2 that post once a week or more and 1 that posts 2-3 times a month.
Be honest. Be insightful. Be valuable. Or else this won’t work.
It drives traffic because you usually get to link back to your Ety shop within the comment. Both the blog readers and the owner have the opportunity to visit your shop. So make those comments count!
TIP: You can link back to a video, a pin or other social update you wanna promote from the comments you leave. So you really don’t need a blog or have to write a guest post. BUT it is advised *smile*.
5. Tweet tweep…tweet! Twitter can send a flood of traffic your way. Seriously, tons. We’re talking targeted traffic. Folks that actually want to see what chu got goin’ on in your Etsy shop.
5-10-5! Tweet 5 times a day (curated posts directly from a site/blog), follow 10 people (find targeted twitter profiles using twitter search), and retweet 5 awesome tweets a day.
Bonus: use a service like JustRetweet to make finding sharable tweets much easier than sifting through your feed. Use Buffer to schedule your tweets days and days and DAYS in advance! Oh, both of these bad boys are FREE!
6. Gather thy Content. Curating content just got stupidly simple. Scoop.it makes finding the best blogs and articles online easy-peasey!
Don’t rack your brain trying to scour your wall and feeds for content. Head ova to Scoop.it and start browsing subjects. Create your own topics and scoop your own content there.
5-10-5…use scoop.it to find the content you’ll share on social media. Just click the title to go the original website and use the Buffer chrome or Firefox extension to schedule it to go out to your feeds.
Bonus: To use Scoop.it to drive traffic, submit your own scooped content directly to the wall of a blogger you’ve connected with. Once they accept it your content will be seen by their big raving audience! More visibility=more traffic!
7. Instagram your process. Do you have a stationery shop? Show off your crazy work station, your beautiful office, some finished products or your team if you have one via Instagram
The 5-10-5 rule works here as well. Add commenting to that mix. Leave a quick comment on the best stuff you curate and share from Instagram. Engage, engage, engage!
Instagram pictures quickly go viral and can easily create a nice little following for you. You’re not just interested in traffic. You need an audience. So make sure you engage!
Okay, that wraps up the guide to increase traffic to your Etsy shop.
This post is full, I know. I wanted you to have everything you need to move forward. No “do what I say, cus I said so” guidance here. Only actionable stuff that gets you results…as long as you’re consistently persistent.
Do the work, don’t give in. To your Etsy Shop’s success (Cheers!).
Hey, are there some awesome ways to get free Etsy shop traffic that I missed?
Share with us in the comments. Like my guide? +1, share and tweet it pleeeeaaaasssse! ‘Preciate cha.