Using Your Unique Business Qualities to Stand Out in a Crowd
23. Jul, 2012 
5 Comments
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Paradise City - retro art print | by: hhop
Using Your Unique Business Qualities to Stand Out in a Crowd
Article by: Jacqueline Jewelry
One of the best ways to promote your business and to stand out from the crowd is by uncovering what is truly unique about your business and celebrating it.
But how do you find your uniqueness, and how do you communicate it once you’ve discovered it ? Here are four ideas to get you started:
1. Tell your business story. By telling people your story about your unique business journey (why and how you started your business), people will start to make a connection with you, especially if they can personally relate to your story. After all, people like to do business with people that they like and trust and can relate to. Your story will help them to decide if they want to do business with you. Just be sure to keep your story true, consistent and authentic and you’ll make the connection.
2. Make it personal. Tell your prospective customers and prospects what you offer that is different and better than anyone else. In other words, answer the unasked question lingering in their minds, “What’s In It For Me.” Maybe you offer fast delivery, or personalized services, or a unique system or training program that you designed. Whatever it is, make sure it’s something that’s perceived as truly valuable.
3. Target a niche market. Select one or two niche markets to focus on. Develop a marketing campaign designed to get their attention that focuses on what’s important to them. How do you find a good niche? To start, list the niches that you are part of yourself. This makes it easier for you to figure out what that group’s needs and wants are and also makes it easier for them to identify with you.
4. Think service. Providing excellent customer service and going that extra mile will definitely get you noticed. Answer your phone messages and emails promptly, fix problems with a smile and always keep your word.
About The Author
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Sweet!
Yes, It is true. In person, I have no problem showing my charming personality. I’m working on my online presence to accurately show my love of paper.
Good advice on making it more personal and good customer service is so important.
Great advise.
My unique story is I am the only one in USA work with rice straw art. And I also provide 100% customer satisfaction guaranteed. If you don’t like my handmade leaf art, simply return it and I will refund your money. No questions asked for 365 days.
Make it personal. Thank you for the advice!