What Does Your Packaging Say About Your Product? Does Your Packaging Inspire?
via Image Spark
How yummy is this packaging? Frankly, I’m not even sure what it contains right now. I haven’t been able to move past the outter shell. It’s just lovely. I just stare…
and, you guessed it… stare. [but I've always been a little odd.]
This simple packaging has somehow managed to become the inspiration behind our May-wedding color palette [ok, I promise this will not turn into a wedding blog. but maybe I will start a separate one.]. Colors 2-5 in the above picture have made their way into our theme. Don’t they just look so lovely together?
Packaging is the first thing that a customer sees. Shouldn’t it blow them away? I would argue yes. True, elaborate packaging can become an added expense, but it can be done brilliantly while still being cost-effective. Take the little lovelies above, for example. A simple colorful bag that has been folded down and secured with a logo-ed clothes pin. But look what it has evoked in me! It’s shaped one of, if not the, largest events of my life.
So how can you pump up your packaging design so that it’s not merely a barrier between a customer and your product, but rather a gateway to your product that the customer can also enjoy? What does your current packaging convey? If it’s difficult to open, it will communicate that your product is either difficult to use or not well thought out. If it’s run-of-the-mill, the customer might not think that your product is not much different from the competition, which might offer a cheaper alternative, and thus is not worth investing in.
I challenge you to evaluate your current packaging and improve it in 2011. Even if you think that your packaging stands out in the crowd, ask your 5 best customers how they think you can improve how your items are packaged.