What to do when your Etsy shop stops growing
We all have those months: Your views drop, your sales slow, and you’re left wondering what happened! What suddenly went wrong? It can be very frustrating when your Etsy shop stops growing, and anyone who uses the platform has been there before.
For example, one of my clients came out of a phenomenal holiday season; her sales were off-the-charts from both show and storefront. About two weeks later, she wrote me an email to tell me that now everything she’s doing is “resulting in crickets.” Can you relate? I know I can!
That’s when it dawned on me that we’re all running our businesses day-by-day (including myself), and if you reflect on that for a moment, you’ll realize how disturbing it is. We’re the only small business owners in the world who try to operate, let alone succeed this way!
What I’ve learned is this: A thriving entrepreneurship is based on seasons, and we’re failing to appreciate and utilize its natural rhythm. My treasured client (who enjoyed a soaring holiday season, only to crash-land in crickets) is clearly flying by the seat of her pants, as most of us tend to do.
Let’s look at it another way: Her business is doing fine, but she’s failing to appreciate and utilize its seasons. Are you with me? This isn’t about what happened last month or what online campaign didn’t produce the results that you anticipated yesterday.
It is about understanding the peaks and crests of your business so that you can plan and persist accordingly. I created a detailed system designed to help you do just that!
Reorganize Your Business
Not only does reorganizing your business help get back on track, it also prevents your shop from growing like a hearty weed into every nook and cranny of your life. You must give your business boundaries and tend to it the same way you’d nurture a lush garden. This takes a little planning, but I promise it will be well worth your efforts.
Here are four simple steps to nurturing new growth in a stalled business:
#1 Understand that it’s meant to be hard. A creative career is demanding; this business is no joke. It’s incredibly difficult to persist when you’re not getting the sales you desperately need, and it’s entirely deflating when you don’t receive the recognition you crave. That’s normal.
Not only that, the business is ridden with obstacles and problems! Even worse and as you advance, there’s less and less advice out there on how to build the career of your dreams. Because that’s the thing: It’s so uniquely yours.
A slow season is simply one of the things you must overcome in order to make it. Put it this way, if it was always sales, growth and profit, everyone would be making it in the industry! However, only 5% of creative entrepreneurs will actually make it because only 5% of us out here are willing to consistently + persistently do the work.
Do you want to be a member of that elite 5%? Keep reading!
#2 Take responsibility for the problems your business is facing. Your dying business is your problem. It’s not the customer’s obligation to bring it back to life; it’s entirely your responsibility.
As a business consultant, I find too many creative business owners feeling stuck and trapped by their problems in business. We sometimes get very comfortable with our obstacles, for one reason or another:
- We like the nurturing attention it brings from the outside world;
- We’re addicted to the dramatics an unsolved problem adds to our life; or
- Most likely, we feel overwhelmed, uncertain and too scared to take the first step in the right direction.
The real question is, what does your business need in order to start growing again?
There are 3 key metrics used to measure the success in online business. They are (1.) Website traffic, (2.) Email opt-ins, and (3.) Email conversion. Where is your business weak? And what is the first step you can take to correct it?
#3 List the actions that will help you solve the problem. Focus your working hours on only the things that will lead you to the results you want. For example, if I spend an hour making treasuries on Etsy to try to get to the popular page which helps me get views and shop hearts … well, those aren’t sales. I’ve learned over time and a steady lack of results that treasuries bring me views and shop hearts – nothing else.
Therefore, your action steps need to be a whole lot more of what you know works for your business. If you’re just starting out, do what you know works for other successful businesses in your industry.
Here’s a list of actions I’m currently working on as an example:
- Publish my next course
- Reach 6,000 sales in my Etsy shop
- Celebrate New Year’s with a 7-day blog series and special promotion
- Sell 10,000 copies of Your Best Year 2016
#4 Create a plan for success. I spent 2015 observing thriving small businesses and asking myself: What do they know that the rest of us don’t?
What I learned was this: A serious business person doesn’t scramble, she schedules. A real businesswoman doesn’t try something one day, check stats, and give up! No, she persists. She continues to pursue her goals. She works ahead for her future success.
Make the Most of The New Year
I’m Lisa Jacobs, author of Your Best Year 2016: Productivity Workbook and Creative Business Planner. For four years, I was doing the same thing and expecting different results. Trust me, that strategy just doesn’t work! So, I created a revolutionary system to help you organize your business and create your success, and I’ve been following it all year.
It’s no coincidence that this was the year I finally made it happen: I doubled my income, made thousands of sales, hosted an offline event, and taught to an infinite audience on CreativeLive! Which, by the way, had more to do with productivity and planning than anything else!
Imagine knowing where your next month’s paycheck is coming from and feeling confident about how much you can earn. Imagine a set-it and forget-it system that builds your following, increases your sales and markets your products while you sleep. Imagine having a realistic plan you can trust for constant expansion and growth.Through ongoing experiments and strategy-building, I’ve set my business up for exponential growth. I finally realized that if I wanted extraordinary results, I had to do things differently and make some extraordinary changes to my operation. And it worked!
Your Best Year 2016 is designed to help you create the same. Get your copy and be sure to share your planning days with us using #yby2016. Wishing you all the best and much success, Lisa Jacobs