When it comes to the Energy Shop, well, I’m just happy to be here. I didn’t plan to make 1,400 sales in the first year, mostly I developed a marketing strategy by the seat of my pants. I’m still running on a day-to-day basis. I don’t have the next 6 months figured out, let alone a five-year plan. Whereas, in my personal life, I have my priorities aligned for the next 10 years.
I recently read an article that inspired the question, “If you were given $20,000 to invest in your business, what would you do with it?” Truthfully, I know what I’m going to say to my customers on Facebook tomorrow, but I realized I wouldn’t know where to start with a hefty investment. However, as soon as your business is off the ground and running, it’s time to think long-term. Because I’m constantly dreaming of what my forever home will look like, and what my neighbors will do, and who will come visit for the holidays . . . I realized it was time to have a detailed picture of what my small business will one day become. Savings don’t just happen for people–they come with careful planning and budgeting.
I’ve spent this last week deciding what I would do with my $20,000. Just imagining this money coming into my possession has got my creative juices flowing. As an example, I would start by investing in my own personal office equipment. I currently share everything with my family. I can’t tell you how wonderful it would feel to turn on my printer without waiting for a long que of Nick Jr. coloring pages to print, or to open my internet browser for a quick fact without finding somebody has logged me out of my gmail account … again.
My list turned out to be full of things that I not only want, but need in order for the Energy Shop to continue growing and expanding. This prompted a new business budget–one in which I take care of my monthly expenses AND set aside a savings amount toward my goals. I prioritized and numbered each item on my list, so I don’t have to wait until I have $20,000 to start achieving my goals, I can start attaining them as soon as I save enough to purchase the first item on the list. Energy Shop-owned computer, here I come!
What would you do with $20,000 for your business?