Why Your Etsy Shop Needs a Facebook Fan Page
Etsy has become an incredible outlet for home-based crafting businesses, and exploded practically overnight several years ago. Since then, it’s becoming more and more common to find something that you love and be told that it was purchased from the popular site. That being said, as popular as Etsy is, there are always ways to increase your business. Adding a Facebook fan page to your Etsy shop is one such way that will help spread your business around like wildfire.
1. Allows you to interact with people easily
Facebook reaches billions of people every single day, and having a fan page on there can almost guarantee that you’ll get a spike in your traffic because it’s so easy for others to share your page with their friends. Plus, you are able to alert people to sales and promotions on a social medium that most people interact with every day.
2. Free advertising
Because you don’t have to pay anything to start a Facebook fan page, you have an inexpensive way to advertise your products. You will be able to upload current pictures of your items and get direct feedback from customers since they can leave comments on individual pictures and on your wall letting you know what they are interested in and what they aren’t.
3. Facebook Pages Insights
This tool allows you to analyze the different analytics that occur within your fan page. It can help you gauge how successful your site is and figure out where you might be able to improve.
4. You can compete with the competition
If all of your competitors are on Facebook then you would be doing your business a disservice by not also having a fan page. Conversely, if none of your competitors are on Facebook, you have an opportunity to get a head start on them by being launching a fan page and creating a strong online presence before anyone else. Plus it allows you to monitor what they’re doing, what works for them and what doesn’t, and apply that to your own site.
5. It helps with SEO
Because Facebook is so prevalent, you’re going to be found much easier if you have a fan page in addition to your Etsy shop. This will help to improve your SEO, especially when you link the both your shop and your fan page together. Increased visibility means increased traffic and increased traffic will hopefully lend itself to increased sales!
Considering how many positives there are to having a Facebook fan page, it would be silly not to create one for your Etsy shop. Plus it’s free, and you can’t beat free, especially when it relates to free advertising and promotion! So if you’re looking to expand your Etsy shop’s presence, Facebook is a great way to do so.
This Guest post is by Christine Kane from internet service providers, she is a graduate of Communication and Journalism. She enjoys writing about a wide-variety of subjects for different blogs. She can be reached via email at: Christi.Kane00 @ gmail.com
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