Wednesday , 30 July 2014

Writing Jewelry Descriptions That Sell – Part I

You’ve done your research you have chosen where and how you will sell your jewelry online. You’ve taken great photos of each piece. Now comes the hard part, writing jewelry descriptions that sell. A lot of jewelry makers struggle with this part. If you find yourself at a loss for words when writing your descriptions, don’t worry, there are some simple tricks that will help you.

You may be new to writing to sell, but you certainly have read some sales ads. What makes you want to buy something after you have read the description? Get some catalogs and read the descriptions. A great catalog for jewelry is the Sundance Catalog, which has a lot of good jewelry descriptions in it. People buy jewelry because it strikes an emotional cord. Descriptive words like elegant and luxurious create a totally different mood than just saying gold or pearl. Think about how you want your customers to feel when they are wearing your jewelry.

While you want to use great descriptive words, you also need to be detailed. Your customers need to know about all the materials, colors, textures, and size. They want to know if there is anything special about the materials or how you came to use them. What story does your jewelry have to tell? Try not to make the details sound like some big technical list, but make them clear.
Don’t worry if you have a hard time at first, you’ll get better. If you fear that you are not a good writer, don’t worry about that either. The creativity and inspiration you used to design and create your jewelry is the same creativity and inspiration that helps you write. Take your time and pull your your thesaurus. Most of the time I struggle with descriptions but I was inspired by the Gold Pendant Necklace above to write a bit of a story.

There are also books you can read about writing good descriptions. Try checking out Words That Sell by Richard Banyan or Hypnotic Writing by Joe Vitale. You library may have more books for you to choose from. Read all kinds of ads, not just ones for jewelry. Remember to pay close attention to the words they use. Before you know it you will be writing irresistible jewelry descriptions and your customers won’t be able to get enough!My next blog post will include detailed directions on how to write jewelry descriptions that sell.


If you have any questions or want to see how I go about writing descriptions, visit my shop at JacquelineJewelry. I’m just like everyone else and some of my descriptions are better than others. Remember, sometimes you’ll be inspired and sometimes descriptions are all sweat and effort!

Article submitted by: JacquelineJewelryblog ad1

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13 comments

  1. Thanks for these tips, with so much competetion out there it’s good to know that words can make a difference.

  2. Just the help I need, always struggle when it’s time to write my descriptions. Thanks :)

  3. Thank you Ira,

    It’s a problem I have when trying to write descriptions for my jewelry and beads. The Critter Beads are easier because I can give them little personalities and make a story around that, but jewelry is very hard for me to describe.

    I shall take your info on board, and I’m off to check out those books you’ve suggested now.

    Thanks again.

    Sue

  4. Timothy – Thank you so much for reposting my blog topic. I am so honored. If you are interested, I now have a second installation of this topic posted on my blog that has actual instructions on how to write jewelry descriptions that sell – part II

    http://jacquelinegikow.blogspot.com

    Thanks again!

  5. Great post! You’ve given me something to chew on.

  6. Thanks for the reminder. I often find myself rushing to get an items listed and forget to take the time to make the listing itself sound as thoughtful as I should considering how much time i went into making the item and photographing it.

  7. Thanks for posting this. I’d like to refresh some of my descriptions.

    I’m now following jacqueline’s blog to boot.

  8. This really is one of the hardest tasks in listing my jewelry. I’m glad I’m not alone and appreciate the pointers. Thanks!

  9. Excellent suggestions.
    I am going to check out those books.
    Thanks for the ideas.

    :)Kathy

  10. Excellent post! Thank you for the suggested reading, there are so many books out there that it’s hard to choose a few to start with.

  11. People say that a picture is worth a thousand words, but what if you also have to add content to entice more customers? It would not be difficult if you have true passion for what you are doing. Jewelry makers and enthusiasts find sophisticated and inviting words to describe their impression on jewelry pieces.

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