Wednesday , 1 April 2020
4 Trending Selling Concepts for Etsy’s New Front Page

4 Trending Selling Concepts for Etsy’s New Front Page

Wedding Pearl headband image and title copyright of ADbrdal.

Guest post from Jason of Etsy-preneurship

The one constant at Etsy is that selling features change. If you don’t keep up with the changes, your Etsy shop will eventually become stagnant bit by bit. Each change also brings opportunity for smaller and newer Etsy shops to gain momentum on the site by adapting quickly. Etsy’s new front page is one of these opportunities.

When Etsy created the updated news feed style of a landing page for Etsy users, you can just ignore it or you can read into what Etsy is trying to tell its sellers is now really important for them to focus on.

Etsy’s new front page design is highlighting 4 upward moving selling concepts and downgrading another.

The Up and Down Concepts of Etsy's New Front Page

 

None of these concepts are new to us as Etsy sellers, but some of them sure got a lot more important than they used to be. Let’s look at each of these in detail to learn more:

Product Favorites

Back in the early years of Etsy, getting your product “hearted” was a big deal. In fact, I used to encourage Etsy sellers to find their heart to sales ratio, which could be used as an indicator how soon a product would sell . . . “When my product gets 12 heart favorites, my item will most likely sell.”

For the past few years, hearts are now called favorites and have generally been a ho-hum concept and selling feature. Sure, people hearted stuff, but it was no big deal – Etsy sellers would often favorite each other as some round-about way to market their shops to each other. A customer would have to go look at their favorites intentionally to ever see your product in front of them again.

Product Favorites Matter Again

 

Guess what? Product favorites matter again! Not artificial hearts from people that don’t care about your product, but organic and authentic hearts from customers that really “favorite” your product.

These favorites appear prominently in their front page news feed – ready for them to purchase right when they log into Etsy.

My next article in this series will give you some never-revealed tips to get more organic & authentic product hearts! So stay tuned . . .

Shop Favorites

This is the same concept as the product favorite, but for the favorite button for your entire shop. A shop favorite now provides you some of the larger square-sized real estate on your customer’s front page feed.

 

Shop home page favorites

 

shop favorite on product page

 

Shop favorites used to be a passing selling feature, but now they “buy” you prime real estate in the news feed! Now, organic shop favorites matter more . . .

Product Renewals

Many years ago, renewing your products all the time was the best way to get to the top of Etsy’s searches, because the recency of an item was king! If you renewed daily, or even hourly in some cases, you were at the top of the search. The search also was completely irrelevant and it was near impossible to find what you were looking for.

Then, Etsy released the search relevancy selling concept. It still used how “fresh” a product listing was, so renewing was still a useful concept, but it lost a bit of ground since proper title and tags mattered a little more.

 

Now, The relevancy concept still holds (titles and tags do matter), but renewing a product has gotten a little bit of a bump up since new items from your favorite shops receive real estate at the very top of the new front page.

 

Stale Products don't show up here

 

You don’t have to go crazy with the renewals, but I don’t encourage your items to sit idle in your shop for months if you want them to appear in this new feed. Also, don’t renew all your products at the same time. Space them out through many days so you are appearing in this feed more often – like when your potential customer just happens to be logging in!

 

Trending Items

 

This concept has been around, but now if you are ending up on this landing page, see a few products that Etsy suggests, but are not interested in any of them and still want to find something cool to purchase. . . you probably click “Trending Items” because it is the first hyperlink you see!

 

Some Etsy sellers have been discussing how if you get all of your social media connections, family, and friends to favorite your product really quickly, you get on the trending items and stay there for a couple of days.

 

If you look at the items that are trending, you will probably see most of them have a lot of hearts! So hearts probably do matter in the algorithm that Etsy is using to find the trending items.

 

Trending on Etsy

 

There will be games to play to get lots of hearts on a product, just like there were treasury games to play to make a treasury “hot” and improve the chances to make the front page.

 

I’ve seen these games now called “heart attacks”. Where the listing must be completely fresh (not a renewal or relisted item). Personally, these games make me tired, but to each their own!

 

These games are not bad. Just remember, they are temporary and artificial as compared to organic. Organic favorites build lasting and sustainable businesses. Artificial favorites get you a temporary boost in traffic and sales.

 

Don’t get me wrong! Both concepts are good . . . I just suggest you put more of your efforts into building organic favorites as compared to artificial favorites. Every once in a while, maybe you should play the game, but don’t wake up and spend hours favoriting other people’s products when you should have been doing something else for your business.

Treasuries are Down

I like treasuries – they are fun to put together and discover new products. I consider them like mini art canvases of Etsy products.

They are down near the bottom on the landing front page . . . an afterthought. They don’t show up on potential customer’s new feeds just randomly . . . someone has to favorite it.

Treasury heart attack final

 

They still are a fun way to promote products and are helpful on social media and make connections with other Etsy sellers by featuring someone else’s product. They just aren’t as important as they once were, so if treasuries were a strategy you were using, you can probably cut back your involvement.

So how should you react to these concepts?

1.  Encourage organic customers to like your products and shop.
2.  See if you are up for the challenge to make one of your products go viral with lots of favorites in a short period of time and aim for the trending item status.
3.  Focus less time on curating treasuries.

4.  Read my next post in this series which will show you some killer techniques to increase your organic favorites naturally!

 

Jason Malinak is a CPA that loves Etsy!  JJMFinance Etsy shop; Author of Etsy-preneurship and Finding Your Inner Etsy-preneur; Editor of Etsy-preneurship.com.

Hello, I’m Jason Malinak, a CPA that loves Etsy!  I’ve been helping Etsy sellers thrive since 2007.  In my Etsy shop, JJMFinance, I offer bookkeeping, tax, legal, and financial know-how and tools.  I have two published books:  Etsy-preneurship and Finding Your Inner Etsy-preneur.  Check out my blog Etsy-preneurship.com.  I love connecting with small business owners, so feel free to reach out to me with any questions.  I enjoy family time, football, reading, and learning.  I value passion, excellence, and trust.

  

Related Posts Plugin for WordPress, Blogger...

26 comments

  1. This is great information –thanks for helping us understand Etsy a bit better..I try and renew something everyday plus do a new listing every couple of days so now I know it hopefully will pay off!

  2. What an inspiring and encouraging article. I must admit I didn’t put a lot of thought in the new Etsy front page at all until reading this. Thank you. Xo, MJ

  3. Great information and very interesting. I do have to say that I miss the “old” front page, it seems like it was much more interesting and fresh. When I click on the trending items I invariably get the same things, I want to see things I don’t already know about.

  4. Thanks for the brief summary. :)
    Reading the up and down part again, I might join a game or two I think…

  5. Thanks for the article. I realized quite a while ago that people who purchase from me rarely have Favorited my items or seen me in a treasury. Instead they have seen me somewhere else, like social media, then swooped in and made a purchase.

  6. Thank you for this article! Over the last week, I focused more on organic hearts, rather than “favathon” hearts. It actually made me feel a little more confident in those hearts. Kind of like they were “earned” rather than “expected. Boosted my spirits quite a bit!
    Thank you! You Rock!

  7. Thanks for the article. I find that favorites from team games make it more difficult for me to evaluate how my target market is responding to my listings.

  8. Thanks for the insight on these issues. It’s very hard to keep up with all of the changes sometimes. It also gets discouraging when the same shops end up in the etsy e-mails for weeks on end, and when the same shops end up in trending items and searches for page after page. My sales have trended down over the last 3 years and I wonder if it’s the competition (not so much for what I make) or just the huge number of sellers now on the scene. At any rate, I have pretty much stopped making treasuries and participate in hearting games with one team…which does give me more time to create new items and new listings!
    Thanks again!
    Linda @ lesperancetile.etsy.com

  9. this sucks, treasuries was a great way to find new items and new shops. horrible. but I guess with faving shops and items, I will be found. I dont know what to say.

  10. Thank You So Much! You have answered alot of my questions. Great article!
    ~Shana

  11. Thanks–this is a great article. Helps to learn the way Etsy is being engineered these days–thanks for teaching me more about how to navigate the new Etsy!

  12. Etsy is a venue, and as such they make money when we sell. So, when they make these changes why not inform the membership on how exactly it works. Clearly and precisely, not leaving shops to play the guessing game on how it is thought something works. I find the guessing game against good business practice.

    Etsy announced that everyone has a different front page, information pertinent to them. I don’t see how that fits in with what you are saying since we all see something different.

    The demise of the front page and Treasuries ended the last bit of free advertising we had available to us. We had visibility. Now you must play the Etsy Ad Game and pay to play. And you will pay big in the “bidding wars “. Buyers looked at the treasuries, they don’t see my front page, they see what Etsy wants them to see. As do we all.

    Interesting article and a really good promo for you.

  13. so what do you define an organic customer as? Could that be anyone outside of Etsy clicking in directly to an item or your shop and hearting it?

  14. Etsy is a venue, and as such they make money when we sell. So, when they make these changes why not inform the membership on how exactly it works. Clearly and precisely, not leaving shops to play the guessing game on how it is thought something works. I find the guessing game against good business practice.

    The demise of the front page and Treasuries ended the last bit of free advertising we had available to us. We had visibility. Now you must play the Etsy Ad Game and pay to play. And you will pay big in the “bidding wars “. Buyers looked at the treasuries, they don’t see my front page, they see what Etsy wants them to see. As do we all.

    Etsy announced that everyone has a different front page, information pertinent to them. I don’t see how that fits in with what you are saying.

    Interesting article and a really good promo for you.

  15. Thanks for this well organized explanation! I look forward to the next article about “organic” customers! Since etsy has changed my sales have slowed considerably between my 4 etsy shops… InJoyEcoCutie, injoytreasures, injoygathering, & injoyemporium. The bummer is that change has happened during the busy holiday season. A tough time to play catch-up and the reduced sales are worriesome. Just dying to be nimble! Thanks so much for all your information and efforts!

  16. Trying to be nimble…not dying …yet :)

  17. Jason
    This is great information. Clear and concise and I love that you used the Etsy pages as examples for all of us visual learners out there! Thank you for taking the time to inform us. Wish Etsy was a bit more transparent. Not sure why they would not want to help us make sales.
    Looking forward to more tips and information.

  18. Great article! I wish you could give some advice to vintage sellers. “Trending items” are quite important right now and that it is practically impossible for a vintage item to be “trending” (as they are most of the time ooak products). It worries me that trending is the first thing that mobile users see and, as we all know, more and more sales will be from mobile devices in the future.

    Shop favorites are helpful, I am seeing returning customers lately.

  19. Great article!… and for those of us who are less tech savvy, this makes things a lot more comprehensible. Thank you!

  20. Here’s a question – do creating a “new” listing and using the “copy listing” feature rank the same?

  21. Thanks so much for the Navigation tutorial! I knew how it worked, but didn’t know the importance of each section. In regards the Treasuries…maybe not as much importance as it once was, but I still like them because of the communication it developes with other Etsy sellers. I have gotten sales because of a seller in my Treasury who recommended my shop to one of their friends/family. It is still so easy to get lost on Etsy with so much competition – even if all the cards are played right that still doesn’t always get that sale. It’s doing your best with the time you can commit to and keeping your fingers crossed!

  22. Thank you so much for this great, great information! I am so not techy and seeing these screen shots with actual information has really helped me to understand.
    Waiting for your next post so I can understand and get organic favs.

  23. Jason, this is such a positive and useful explanation of the changes that have been made on Etsy. It’s so nice to read a constructive well thought out description of how to use these changes to our advantage, rather than all of the complaining and worry I have seen out there. Well done!

  24. Wow fabulous. I hope it eventually leads to sales for my shop. Thank you.

  25. It’s hard to stay on top of all the changes that Etsy makes. Thanks for the clear summary of this latest one. Let’s hope it proves to be a good change for holiday sales!

  26. Fantastic tips! Thank you so much for sharing. I’m new-ish to Etsy and it’s tough keeping up with all the changes. As soon as I think I know something, it changes :-)

    Colleen
    https://www.etsy.com/shop/HelloOliveDesigns

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>