Tuesday , 4 August 2020
550% Growth in Etsy Shop Exposure From Joining the Shop Unique Campaign

550% Growth in Etsy Shop Exposure From Joining the Shop Unique Campaign

Since the day I started selling on Etsy back in February 2007 community has played a huge part in the success of my creative business. As stated in the Handmadeology about page, this blog/community/resource library exists for the purpose of teaching artists how to successfully sell their handmade goods online, and to feature the newest handmade, vintage and supply items found around the web!

The Shop Unique campaign is by far the most impact full marketing effort we have implemented to date. But, the impact, reach , exposure, and awareness could not be made possible without once again ….. the COMMUNITY!

I received a message from Shannon owner over at Mother Duck Studios telling me about how her shop was being impacted by the Shop Unique campaign and I want to share with all of you!

This and other similar messages are a constant reminder of how important community is!


Good Morning!

I looked at some numbers last night and I was so surprised! I knew that my shop’s exposure had totally blown up, but having a factual percentage is amazing. Amazing as in I did the math numerous times to make sure it was correct!

First let me say that I have a very small shop and I am still working on its foundation and goals for growth. I have only just decided recently to build it and grow it out of the hobby stage. With that being said, every view, like, favorite, etc. is fun and exciting! Not only because the feedback is very much appreciated on a personal level, but it builds upon what I am trying to achieve by adding momentum and encouragement that ultimately helps the growth of the shop in countless ways.

Tagged in your original post by fellow Etsy shop owner of SHD Studios, I joined the Shop Unique campaign on Wednesday, November 5th. I decided to compare my stats from the Wed-Fri of the week before to the Wed-Fri of this week. Thanks to your campaign, my shops exposure has grown 550%. 550%!!! That blows my mind and I am so grateful for your help in that. There’s no way I could have achieved that sort of exposure without the Shop Unique Campaign and the awesome help of fellow shop owners. I am really excited to return the love this weekend, spending my free time with a cup of tea and browsing through the shops on the original post and the list of signatures on the Shop Unique page. There’s a good chance that I will get all my holiday shopping done!

With my greatest thanks,
Mother Duck Studios



“Shop Unique.  Shop Etsy for the holidays!”

That is the message that has been seen by close to 200,000 people over the past 2 days as 1,350 Etsy sellers have initially launched the campaign on Facebook!

We have hopes to reach Millions to encourage them to buy on Etsy this holiday season.  This campaign is just getting started and we want to encourage you to join the movement from the beginning!

Here’s the original post on Facebook:  https://www.facebook.com/Handmadeology/posts/10152350900080836



Shop Unique




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  1. I signed up today and am hoping for the best. Woo Hoo! I’m wondering if there is something to look for in my stats? Will this show up as Handmadeology or something else? Thanks!

  2. great article – very interesting!

  3. I´ve only had my shop for 2 days.

    So I´m looking for ways to promote. This sound really great! Interesting article.

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