Monday , 10 May 2021
So you've heard the term "User Friendly", it usually refers to products & software, but today I'm going to share with you 4 ways to make your Etsy Shop more "Customer Friendly".

A Customer Friendly Shop Will Bring More Sales

HELLO recycled wooden sign

HELLO recycled wooden sign | by: WilliamDohman

Original Article by: Meagan Visser
So you’ve heard the term “User Friendly” & you know that means that something is easy & simple to use or navigate through. This term usually refers to products & software, but today I’m going to share with you 4 ways to make your Etsy Shop more “Customer Friendly”.
There are two types of customers on Etsy…browsers & buyers. Browsers don’t have any specific item in mind. They’re just looking around…window shopping. Your job with a browser is to make them remember you so that when they’re ready to buy, they’ll come back. Buyers on the other hand have a goal in mind. They are looking for a specific product or a type of product.
Here’s the thing though. People are in a hurry. They aren’t going to take the time to search through your shop to find things. You have 30 seconds to get their attention. If you don’t, they’ll be off to another shop to see if it has something to offer them.
Your job is to direct your potential customer to key pages in your shop.
Pretend like they’re a live customer in your brick & mortar store. They walk in, you welcome them & ask them if there’s anything in particular they’re looking for. If so, you show them what you have to offer & if not you leave them alone & let them browse. Then you thank them for coming in as they leave.
Now were going to talk about how to “show them around” or direct them to key pages in your shop without their having to search for them.
4 ways to make your shop customer friendly.
  1. Welcome Messages
  2. Sections
  3. Links
  4. Bio
Welcome Messages
You have two areas to welcome customers to your shop. Your shop announcement & the welcome section on your policy page.
Your shop announcement is limited to 3 visible lines before it’s cut off. You have to click “read more” to read the rest of it, & honestly most people probably don’t. So you need to take advantage of these 3 lines. You should include a brief welcome 7 keywords for the first 2 lines. {Research SEO to understand the use of keywords.} Use your last line for the heading of your shop announcement. If people want to read more about it then they will click “read more”.
The Welcome section of your policy page is the best place to welcome customers to your shop. This is where you can tell them all about your shop. Keep it short & simple though. No one wants to read a book! Tell them what you offer in your shop, & how your shop came about.
Sections
Use your sections to guide your customers. No one wants to look through 7 pages of listings to find exactly what they’re looking for. So make it easy on them. Separate your listings into categories. You can use color, material, type of item, size, price, season, etc. There are so many options.
Links

Links not only help build your SEO {search engine optimization} but they lead customers to different areas of your shop quickly. This is probably the most useful tool to making your shop customer friendly. Most people don’t take the time to figure things out online. If it’s difficult, they’ll move on. So link to your bio in your shop announcement. Link to your policies & how to contact you in your bio. Link to your policies & shop sections in your product descriptions. Do you offer custom orders? Link to your shops Alchemy settings.

Bio

The profile page is one of the most viewed pages in an online shop. People want to know about the person behind the products they’re interested in. This is the perfect place to link to your contact information in case a customer has a question. You should link to your policies, your shops main page, even to the section with your bestselling product! Think about what areas you want people to easily access & provide the links for them. To learn more about how to have a great profile bio, read this article in my blog series…ReVAMPing Your Etsy Shop – 2011: Profile Bios or this article from the Team SASsy Blog…What Are Buyers Learning From Your Profile Page.

Remember…keep it plain & simple…make things easy for your customers to find & get to!

How do you make your shop “customer friendly”?

 

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37 comments

  1. This is so useful… and something I know I should work on…. Will be starting this tomorrow… thank you so much for a kick up the butt :)

  2. Great article! Thank You!

  3. Great hints. Now to put them to work!

  4. You’re all so welcome! Good luck making your shops “customer friendly” Rachel and Colleen!

  5. Wow! some more cool tips! Thanks!

  6. Good tips! I’ve tried to make my shop as welcoming & user friendly as possible, especially since I’ve had a couple of people tell me that Etsy, itself was not too user friendly (they’ve gone to my ArtFire shop & found it easier to use). So, anything that helps them feel motivated to look around, buy & take that step to become a ‘member’ on Etsy is a plus.

  7. Thank you Celtic Cat and Heather!

  8. Shelley, good for you on making your shop customer friendly! Building relationships with customers is so important, and there are so many ways to do that. Making your shop welcoming and easy to get around are just two ways.

    I’ve never used ArtFire, but I’m glad to know it’s simple!

    Good luck in your shop!

  9. You made me go to my shop and redo my profile.
    Thanks!

    Question: is there a way to have a link on you etsy pages or can you only copy/paste a url?

  10. I’ve put some of this to work already, but I do have a question.
    You write, “So link to your bio in your shop announcement. Link to your policies & how to contact you in your bio. Link to your policies & shop sections in your product descriptions. Do you offer custom orders? Link to your shops Alchemy settings.”
    Is there an actual way to link? Or does this rely on the tab key or add-ons like linkfinder? Thanks for the help!

  11. Sally Ann & Shannon, to answer both of your questions…when I say link, I mean to copy & paste the URL onto the page. If it’s an Etsy URL it will become live, but if it’s not {an outside link like FB or Twitter} it won’t become live. They’ll be able to copy & paste it into their browser though which will make it easier for them. I hope this answers your question. If not I’ll try again! Thanks!

  12. Thanks, Meagan. I’ll try that now.

  13. Thanks Megan for more tips. During my slow time I’m trying to upgrade my shop!

    Karen
    http://www.ClayLickCreekPottery.etsy.com

  14. Thank you Megan, I will have another look at my shop. Great tips!

    Eva
    http://www.etsy.com/shop/KapKaDesign

  15. Good luck Karen and Eva! I’m so glad you all are finding this helpful!

  16. Great article!!! I will be using these tips to make my shop more customer friendly. Some of these ideas I have never considered. Thanks for the help!

  17. This is very useful advice, great article!

  18. Thank you fore reminding me to be more personal with my shop – sometimes being all business is not what the buyer is looking for, they want the story behind the handmade item and/or shop. Thanks again, very informative.

  19. Thank you for this useful article. It will certainly make me rethink my shop layout, especially adding more helpful links for customers.

  20. This is great advice!

  21. Great article, thank you so much. I have been meaning to work on our profile and bio…this motivates me !

  22. Great article. Thanks for the advise. I had started adding links in my shop but need to do a lot more. What is the alchemy section I thought Etsy got rid of that?

    • You are right! Etsy did recently get rid of the Alchemy section. They haven’t said yet whether or not they’re going to bring it back…at least I haven’t heard. So instead of linking to alchemy…since you can’t, you can say something about “check out my custom order policy under “Additional Info” here” then link to your policy page.

  23. Thank you for the article. I’m afraid this part doesn’t make sense to me: “You should include a brief welcome 7 keywords for the first 2 lines. {Research SEO to understand the use of keywords.} Use your last line for the heading of your shop announcement.”

    I’ve researched SEO but have never seen anything described as a “brief welcome 7 keywords”. Can you help?

    Are you saying we should put “Welcome” at the beginning of our Shop Announcement and then list our seven SEO keywords? That seems a little awkward to me: “Welcome! Jewelry. Upcycled. Artist. Clothing.” Is that right? I’m so confused!

    Thanks!

    • I’m so sorry Jenny! You caught one of my Typos that I didn’t!! That’s supposed to say “include a brief welcome & keywords for the first…” I must have missed the shift key. Sorry again. What I do is say something like…”Welcome to Baby Swank. Here you will find baby bibs, toddler bibs, cloth baby wipes, organic baby products & more! Let me provide fashionable & eco-friendly products for your baby or toddler!” It should sound friendly & welcoming, but you want to make sure you’ve got some good, well-searched keywords right there in the beginning. After that you can talk about other announcements for your shop. HTH! Thanks again!

  24. WOOHOO< how easy can that be!! Thank you, Thank You!!

  25. You are one of my best “finds”….so much learning, so much eccellent advice! A BIG thank you as usual ! x

  26. Thank you for the great info, but I thought Etsy did away with the Alchemy feature?

  27. I am always looking for ways to improve :) Glad to have your outside point of view. It is like you are giving us all personal critiques b/c usually it is these types of things that can be critiqued. Thanks a bunch!

  28. Great tips! This morning task will be doing the linking on my bio.
    Thanks so much!

  29. Great article – it inspired me to revamp my Welcome sections, and I now feel they are much more customer friendly and informative!
    Thank you!

  30. This is a great reminder to buff and shine my shop. Today is a studio day, but this will be perfect tomorrow after work, while I do some laundry. No rest for the weary… But I do enjoy the extra sales.
    Ciao,
    Sally Anne

  31. I know what I’ll be doing this weekend- I can definitely use some improvements in all those areas.

    Thanks so much for the great advice!

  32. You’re all so welcome! Glad you found it helpful!

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