One thing I’ve learned from my marriage of 17 years is how well planners and doers work together. I pride myself on being a planner; I am all budgeting, scheduling and list-building. It compliments my husband’s doer personality perfectly; he is all action. Here’s an example:
I was traveling with my two youngest children, shortly after my fourth baby was born, when my car broke down leaving us stranded on a busy road with no public buildings in site.
Our family relies on one cell phone (partly because we’re frugal and partly because we’re old-fashioned), and on the day we broke down, I was not carrying it. Fortunately, there are many good Samaritans who are willing to help a woman next to a broken down car carrying a toddler and toting an infant. The first man to pull over offered me use of his cell phone.
I called my husband at work (already anticipating how the call would go). He answered the phone at his desk, and I calmly said, “The car broke down, and we need you to come pick us up.”
Behind his, “Okay! I’m on my way!” I could literally hear him spring to his feet and launch into action, stretching the cord of the phone as he lunged for the door. Prepared for his reaction, I said …
Wait! You need to know where we’re at first.
I was then able to tell him precisely where to find us, not only because I’m such a good planner (I had planned the phone call, after all), but also because I’ve come to know and love his doer ways. For instance, I know that doers will often leap before looking, especially when they’re excited or scared.
If I say I want to go to the store, my husband gets dressed and starts the car. I equally love and hate that about him. I love it because I get to the store and finish the errand that day, and I hate it because it rushes me out the door before I’ve planned the trip.
When my husband and I are apart, as we were this time last year when I moved home ahead of him from New Zealand, I realize how much gets accomplished when he’s around. I’d take the scenic route over the turnpike any day, but my husband is less journey, more destination.
A planner’s pitfall is that one scenic route leads to another. And another. And another until the destination is nothing but a faint memory and another goal left unfinished.
This is a timely subject for me because one of my new clients in the Build a Better Creative Business course is very much a planner. Never mind that she’s also taking another very informative course aside from my own. Within days, she reported that she’d already devoured all of the welcome materials, Shop Fundamentals and the archives of my blog. Could she also have a copy of Advertising and Exposure? Thank you very much.
By the way, there’s a week’s worth of information in our welcome center. Her response was, “Check! Next?” She’s a planner.
I secretly adore her researching, information-gathering ways because they’re so very similar to my own, but I can already tell I’ll have to coach more action into her.
Left to our own devices, we planners will make to-do lists, build idea notebooks, and buy countless informational products. It’s a vicious cycle of gather and consume with very little implementation applied.
On the other hand, doers like my husband will launch into action right away, and their lack of planning can cost them precious energy and resources. When I agree to my husband’s pace (which feels very rushed to me), we forget important things. Things that could have saved us time and money with only a few extra minutes’ worth of planning.
The key to a successful creative business is finding balance between planning and doing. When planners set deadlines and implement what they’ve learned by doing, they get better results. When doers make a commitment to plan before they execute, they get better results.
My client, the planner I mentioned earlier, got me to thinking. I’m going to create a new end-game for the Build a Better Creative course to help planners do, and to help doers plan. It’s going to be a life-changer for the participants, and I know it will produce some rut-busting, sky-rocketing results.
Want to join us? Enrollment for the spring 2014 session of the Build a Better Creative Business course closes on March 9. There’s still time! I look forward to working with you.