Do you ever feel stuck in your creative business? Maybe you feel like nothing is working or that all of your efforts aren’t bringing about the results you want?
You start focusing on all the problems you feel like your business has. Then you start to analyze your problems, trying to figure out what you need to do to make a change for the better but it becomes overwhelming & you just feel stuck. You don’t know what to do or where to go.
You need to stop focusing on your problems & start focusing on what’s already working for you or what has worked in the past. Chip & Dan Heath call it “finding the bright spots” in their book Switch. Finding the bright spots in your business is when you look at the things you’ve done or are doing that are bringing about the desired results you want.
Maybe you want to increase the number of people subscribing to your email newsletter. Was there anything that you’ve done in the past that worked well at getting people to subscribe? If so, do it again.
Laura Roeder calls it “following recipes” & it boils down to this. If it works well, keep doing it. If you’re getting the results you want, do it over & over & over again.
What if you don’t feel like you’re doing anything right in your business?
Then look for bright spots outside of your business. Look at other businesses that are doing well in a particular area.
Maybe you know someone who has a successful blog with an engaged readership. Maybe you notice how so & so has active social media profiles. Maybe someone else has great product photos. Instead of focusing on the fact that you don’t have these things, try emulating what’s working for others in your own business.
I’m not saying copy others. I’m saying study them & put what works for them into practice for yourself.
First you need to see what it is they’re doing. You can either watch them or you can send them a friendly email saying that you’ve noticed how engaged their readers are on their blog & would they mind sharing some tips with you on how they developed that.
Once you know what it is they’re doing, compare it to what you’re doing & then decide what you need to do differently.
This is your action plan & you’re going to put it into practice.
Maybe that person gives you three tips on getting your blog readers to be more engaged. Let’s say they tell you to always reply to your readers’ comments, to use video on your blog, & to share an occasional post or two about your daily life. Take whatever it is that you aren’t currently doing & try it out. You never know whether it will work for you or not until you try it. If it works, stick with it. If not, move on & find another bright spot to study.
Chip & Dan Heath define the bright-spot philosophy in a single question. “What’s working & how can you do more of it?”
You have to stop focusing on so much negativity & start focusing on the positive. Usually if something seems like it’s a big problem to you, it usually can be solved with a small solution. Want more engaged readers on your blog? Comment back every single time they comment. Want more mentions on Twitter? Mention others & post content that is valuable to your followers.
See a bright-spot here? Let me know what it is in the comments below & I’ll tell you what I’m doing that works for me.