Saturday , 24 July 2021
Essentially, an "Etsy Marriage" is my idea on increasing your shop sales by teaming up with another member wherein the relationship mutually benefits you both.

Etsy Marriage – A Unique Approach to Increasing Etsy Sales

A wedding doll of mine is probably on her 10th marriage by now.

“Will you marry me?”, asked RetroBabs. After I thought about the idea of marrying her for about thirty seconds, I agreed.  After all, I was already married to a few others too.  In fact, I’m the one who suggested getting hitched in a few articles.  Of course, I’ve never met any “my so called wives”, never obtained any marriage licenses and certainly husband doesn’t even realize I have these other marriages, so perhaps I should explain…now as crazy as this may sound, I am taking the time to share this secret with you because it DID work for me!

My Definition of an Etsy Marriage:
Essentially, an “Etsy Marriage” is my idea on increasing your shop sales by teaming up with another member wherein the relationship mutually benefits you both.   This is where you must seek and find a shop owner who is as passionate about selling as you. By proposing this idea of faux-marriage to them, you both agree to promote each other’s shops, blog about each other, and social network each other’s items in and outside of Etsy.  Now let me explain further.

Dino Love Cake Topper by Jennifer Marsh shop theaircastle shows the perfect mate!

Your Ideal Marriage Partner:
Your goal is to find a shop who has more sales than you. This is most likely going to be someone who has been on Etsy longer than you, and has learned a thing or two. Read their profile and their announcement, and see if they blog, twitter, or have a Facebook because that is key.

What Your Potential Husband or Wife Sells is Very Important For Success in Marriage:
One of the key questions I get asked all the time is, should you find someone who sells the same as you? My answer is no.  Someone complete opposite?  No, but this is a tricky question so I’ll get more in depth with my answer.

If you make and sell lucite rings, it will do you no good to marry another lucite ring seller. This would be a total conflict of interest, and quite frankly, your direct competition is not going to help you. I’d hate to see you in divorce court before the honeymoon period is over.   Your goal is to find indirect competition where both shops can benefit. Here are a few ideal marriages:

  • The lucite ring seller who makes bright and cheery rings marries a scrabble tile pendant seller whose look is the same.
  • The baby onsies seller (with baby hats and clothing) pairs with the baby plush toy seller.
  • A necklace shop marries a ring shop.
  • The crocheter pairs with the needlepoint seller.
  • Someone who wire wraps jewelry marries a metal artist.
  • A handmade tote bag seller marries someone who sells a lot of homemade cosmetics, hair care products, or someone who sells beach wear.  It would be very easy for the beach seller to promote the bags!
  • A seller of homemade dog treats marries a dog coat maker.
  • A ceramic or clay tea pot maker marries someone who sells herbal tea and natural herbs.
  • A bridal veil maker marries a wedding scrapbook or party favor themed shop.
  • A handmade upcycled notebook maker marries a handmade greeting card artist. This is easy to cross promote and they have a common love of ephemera.
  • A supply seller who sells charms marries someone whose main supplies are jewelry findings. Both cater to people looking to make jewelry and have a love for supplies.
  • A jewelry maker whose work is steampunk designs may seek out and marry a gothic hat maker, or clothing maker.  Better yet, what about a clock shop?
  • A vintage jewelry seller marries a vintage clothing shop.  Accessorize those retro clothes!
  • A green herbal remedy shop marries a green food shop. Buy some food and healthy alternatives too.
  • A person who sells recipes which include desserts marries a cake supply seller.
  • The soap seller pairs with the lipstick seller.  Beautify yourself!
  • A shop that sells handmade hats that look like they are from the forties should find a vintage shop who specializes decor from the same era.
  • A furniture designer who makes retro looking furniture could marry a vintage housewares shop–the thought process here is someone who likes retro design would shop both.
“The Lovers” Ceramic Wall Platter by AdrienArt of Seattle.

Propose to the Potential Husband or Wife and Suggest 4 Ways the Marriage Will Work:
Convo them on Etsy and be honest. Tell them you are asking for their help. Tell them you like their products, and think you could work successfully together on promotions. Offer them an item free from your shop or samples of your products if they help promote you a bit.    Here are ways they can help you and you’ll want to suggest some of these at first, but save some for later.  (Don’t overwhelm your new husband or wife all at once…)


  • Send them samples of your product and ask them to state this in the item description. I use Mattie Reid’s handmade rings (above) and showed them on my glove molds. I use the rings a lot, so she gets credit in the listings over and over again. Note that I used them in a few photos, and make sure to steer people to her shop in the description itself. Your marriage partner could word it a bit differently, but the overall aspect would be the same.


  • Ask them to list your shop in their shop banner as a shop they love. “Shops I love : YOUR SHOP HERE  (see examples above….) A lot of sellers say “For great purses go here, for jewelry go here….” and they have a few shops listed in their announcement which is okay!  After this shop added me my sales went up.


Tweeting gets people to look at your items.
  • Tweeting is very easy on Etsy, there’s a share button now when you go into any item! If they are big Twitter users, ask them to tweet your items in question form to their followers ie:  “What do you think of this great rose made from a tie at TranzendentalArts?  If not, maybe they use Facebook?
Today on my blog we’re reviewing Bags and Purses like this great one from LizzieCaye!


  • Ask them to review your products on a blog!  Nothing looks better than the free purse they’ve sent you smack dab in the middle of their blog!  If they have a HUGE blog following, ask them to do a giveaway for you! This means lots of people looking at your shop.

Give it Time:
Remember Rome wasn’t built in a day and neither is any Made-in-Vegas style wedding.  It may take you a few tries to find the perfect for shop to wed, but if you keep trying, you will and the benefits can pay off. I hope you’ll try it and with some practice that it works for you as well as it’s worked for me.



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  1. I ♥ love ♥ this idea! I’m going to start looking for potential marriages (I might be a polygamist, because I’ll take as many partners as I can get!!)

  2. This was exactly how I got my shop rolling: I make fabric button hair accessories and collaborated with a children’s clothing designer who sent me her scraps to upcycle. (Maybe it was more of a parasite-host relationship than a marriage since my upcycled section would have been non-existent without her scraps?) We both promoted each other in our shop announcement and listings, but the “some of my favorite shops” idea is great!

  3. this is great!

    If there is a children’s wear seller who is single and lonely I’m here with homemade play dough, and looking to get hitched, lol!

  4. This is a fabulous idea! I’ve tried doing it small scale (one item at a time here and there that matched someone’s listing) and it always went well. I guess it’s time to take it to the next level and commit to a specific shop, lol! And to think, I swore off online relationships.

  5. Great idea! Willing to give it a shot-Will have to seek the ideal match. If anyone is interested in teaming up, just email me or join me on my fb page and let me know.
    I do ecofriendly art on Jute and other mediums. Will be good to partner with wedding favors,party gifts, hostess gifts, etc…

  6. Well Miss Cindy of RetroChalet is just as good a spouse as my husband of 33 years! This was the best decision I ever made. Getting hitched to her has helped me so much. We make treasuries and include each other, we tweet, we chat, we support each other anyway we can. I have made a wonderful friend and I encourage you to try this. When I first read this idea in a blog post she did for the Vesties Team I thought the idea was PURE GENIUS and I still do.
    Signed Wifey:)

  7. Love it! I had fun reading your blog! Thanks for including a photo of my dinos :) I guess I should officially propose to my packaging supplies gal on Etsy. Her eco friendly seals and packing accessories are the proverbial cherry on top! My clients always comment on how beautiful the packaging is. Receiving an Etsy product from me is an experience that not many get at shopping malls…as is my experience with my own Etsy purchases :) We take care of each other here…Great ideas! Thanks a million!



  8. If anyone wants to marry me, let me know. I have two shops. Thanks for mentioning me in this post Ms. Ira! :)


  9. Love this idea! Any vintage clothing shops interested in an etsy marriage to my vintage jewelry shop? -hh

  10. Cool Idea!! I need all the ideas I can get!! I am a stained glass and pottery artist if anyone is interested in marrying me!!!

  11. Cool! If anyone is interested in a marriage to a highly motivated seller/promoter, contact me at

  12. I sell crocheted,mostly, costume jewelry,, anyone wanna get married!?

    I can’t wait to try this. Let me know.


  13. I just got married! I do cord covers at and have now paired up with a chandelier maker at I think this will be a great pairing, because she said a lot of her customers ask about cord covers but she doesn’t sew. I am so so so excited! Will be backlinking to this blog in one of my upcoming articles, after the honeymoon period. I will kiss and tell!

  14. Thanks for all the comments and congrats to Melinda on your new marriage ! I hope is it a prosperous one!

  15. reading some of the comments is so funny. I am having a big smile on my face.
    Thanks for the post – it is brilliant.

  16. I welcome a proposal.

    I design beaded jewelry and accessories: magnets, bottlecap pendants and love to design (Jewish) holiday items.

  17. Aw oh, did I kill the thread. I’m looking for a partner or 2.

    Linda B

  18. :) Thanks for all the comments. I think a few of you should contact each other about getting hitched :)

  19. I would love to find someone who I could partner with! I have a blog and do Twitter and Facebook. Let me know if you think your items would work with mine.

  20. My shop is mainly a scrapbooking shop but also has jewelry pieces and crafting supplies. I have only been with etsy a short while and hope by partnering with someone we can work together.

    I do have a twitter and facebook.

  21. This is awesome! I wish I stumbled upon this sooner…. does anyone still need to get hitched? Lol. I’m new at all this. My Etsy shop has a variety of items so I’m not sure who would be a perfect mate.
    I also have a FB, Blogger,Twitter and dot com page.
    Taking any suggestions, I’d love to have more than the 3 sales I currently have!!

  22. I love this idea!

    I’ve thought about this sort of thing before, but was kind of afraid of the response I would get from others if I proposed it.

    Definately going to try it now! :D

  23. Lisa @thebeadgirl

    Awesome idea….I’m ready to get married.

  24. This is a great idea, and inspired me to create a team on etsy which serves to matchmake individuals with a good partner.

    Thanks for the awesome idea!

  25. Hmmm, interesting idea. Who could be paired with my chainmaille handflower/ slave bracelet shop?

  26. What a great idea! Anyone want to “hook up” with a vintage home decor & clothing gal?

  27. Wow! I want to have an Etsy marriage! <3

  28. I did this quite often when I had my brick-and-mortar shop, and it was great. But I was surprised at some of the business owners who would have no part of it. I guess marriage just isn’t for everybody. :)

  29. Great Article! I love that you added all the suggestions of possible couples! I would think even if you’re not ready for the long term commitment of a “marriage” finding an etsy “prom-date” to run a sale together with would be great too! :)

  30. I <3 my wifey – kimi of

    They make hairs ticks. I make wood polishing balm. They send me hair sticks, I send them samples to send with their orders. Love love!!!

  31. LOL hair STICKS that is.

  32. I have 2 etsy shops, separated the wedding items that I love to make from the childrens clothing that is also fun to make. Made some sales, don’t know what I need to do to draw more traffic to my shops. I tweet, google, etc. Any ideas?

  33. If anyone wants to marry me? i have a lot of collection of handmade felt, especially felt jewelry box,
    come on see my shop :)

    thanks for the post

    rita esti (Indonesia)

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