How to Land a Feature on the Etsy Blog
If you’ve read Tim’s awesome Guide to Creating a Marketing Plan, then you know that guest posting can be a great way to grow your Etsy business.
Earlier this year, I was featured on the Etsy blog sharing 10 Podcasts to Help your Business Thrive. The feature led to hundreds of new email subscribers, more sales for our business, and establishing myself as an authority in the podcasting and business space.
It may seem impossible to get featured, but Etsy is always looking for talented sellers to share what they know. Sound like you? Read on to hear how I landed a guest post on the Etsy blog and how you can do it too.
1. Reach out to the right person. I did my research and discovered that Julie Schneider is the editor-in-chief of the Etsy seller handbook. I sent my guest post ideas directly to her via Etsy message. I received an auto-responder message back telling me where to submit my guest post ideas, but when it came time for Julie to accept my post idea? She just responded right back to that first message I sent. Establish a personal connection and make sure you’re reaching out to the person who has the ability to make a decision.
2. Jump through all hoops with exact precision. I could have taken the easy way out and assumed that reaching out directly to Julie was enough to get a feature. But I wanted her and everyone at Etsy to know that I was willing to do exactly what was asked of me to make the guest post a great experience for everyone involved. If you’re posting on someone else’s site, it’s imperative that you play by their rules. Here’s the form you’ll need to fill out to submit a guest post idea to Etsy.
3. Follow up. If you don’t hear back within a few weeks, drop Julie a follow-up line to check in. It took several months for Julie to respond back to my pitch and accept it. For other blogs, 10 days is ample time to wait to drop a reminder email. I’ve created a helpful guest post planner printable for you so that you can keep track of all your pitches, remember to send a reminder message, and keep track of when your features will go live.
4. Know what to expect. Since I’ve done this before, I can prepare you for everything you’ll need to submit in order to be considered. On the submission form, Etsy asks for your experience as a seller on their site, your favorite Etsy Seller Handbook article and why, your areas of expertise, your guest post ideas and what you want the reader to accomplish after reading your post. That might seem like a lot, but you can do it! Etsy is weeding through all of the casual pitches to find the sellers who are serious about making an impact with their writing and offering something of value.
5. This shouldn’t be your first rodeo. Since the Etsy blog is a huge platform, you’ll want to test the waters on another blog first. This is imperative because Etsy will ask you for writing samples before they consider your post idea.
6. Do your research. Thoroughly read the Etsy blog and seller handbook before you pitch your ideas. You want to prove to them that you understand what types of posts they prefer to publish, what their style is, and how your new post idea fits in really well with the content they’ve already published. Think: Related topic but filling in the gaps left by other posts on the site.
7. Link to their posts. In your pitch and your final article, you should link to their posts within your content. This will give their content a boost, show how your article relates to what’s already on their site, and prove that you’re intimately familiar with what they do.
8. Give them your best work. You should spend more time on a guest post for the Etsy blog than you would on something you would publish on your own site. Make it clean, crisp, and insanely helpful.
9. Don’t get overly ambitious. If you’re anything like me, it’s easy for your “10 Tips” post to turn into a master’s-level thesis, but this isn’t what Etsy wants. Keep your topic clear and concise. Etsy prefers posts that are about 750-1,000 words.
10. Feature other sellers. When Julie reached out to say my post was accepted, she made it really clear that she was excited to share what other sellers had to say about their favorite podcasts. Etsy loves to use their blog as a platform to feature their sellers. Reach out to some of your favorite Etsy sellers to get a great quote or feature them as a case study related to your topic.
11. Hit all deadlines early. When Julie reached out to accept my pitch, there were several deadlines I had to meet: 1st draft, revised draft, and bio and photo submissions. I made sure I was early on each and every deadline. Be professional and make things easy on Etsy staff so you can foster a great relationship that could last for years.
12. Promote the post like crazy. I created videos for Instagram and Facebook to really spark excitement around the post. I also tagged all of the influencers mentioned in the post so that they would take notice and share it too. I tweeted about it, pinned it, and shared it more than once on each form of social media. Even though Etsy is huge, they’ll still appreciate that you took the effort to drive more traffic to their site. Be invaluable to them so they’ll be thrilled to work with you again.
13. If possible, link back to a great landing page on your site. If you don’t have your own website, don’t worry, Etsy will still link to your shop. However, if you do have a site of your own, you can create a landing page just for Etsy blog visitors. Say hello. Introduce them to your site and the content you have to offer. Curate the content that will be most helpful to them. Offer a great freebie so you can make the most of your increased site traffic.
14. Create a short, compelling bio that makes people want to find out more about you. Again, Etsy may not let you advertise your freebie right in the bio, but you can definitely share what you do and what makes you and your shop so fabulous. Make it fun and witty.
15. That’s it! Now it’s time to make the pitch. I can’t wait to see you on the Etsy Blog!
Beth Anne Schwamberger is the younger, quirkier half of the Brilliant Business Moms Podcast, where she and her sister Sarah interview mom entrepreneurs who structure their lives around meaningful work and time with their families. She and Sarah are the creators of the Brilliant Business Planner. They first cut their business teeth on The Amateur Naturalist Etsy Shop.