Saturday , 19 June 2021
Getting your Etsy Shop and Etsy items found on Google can be a difficult task. But with the proper research and placement of specific keywords you can begin to dominate small niches and move up in the Google search.

How To Properly Place Keywords In Your Etsy Shop To Dominate Small Niches In The Google Search (part 1)

paper garland

Getting your Etsy Shop and Etsy items found on Google can be a difficult task.  But with the proper research and placement of specific keywords you can begin to dominate small niches and move up in the Google search.  There are a few things you need to keep in mind when you are looking for keywords to use.

When looking for keywords and phrases shopper intent, search volume, and keyword competition are the  3 most important factors that determine a good key word.

Shopper Intent First — The most important factor to look at when figuring out the value of a keyword or phrase is
intent. When picking a good keyword to analyze, pick words or phrases that people interested in your items would search for.  You know you product best.  Once you determine what these word and phrases are, use the Google Keyword tool to find more suggested words and analyze them to see if they are worthy of using.  I will explain more about this later in this article

Volume Second — When determining the value of a keyword or phrase you need to look at the search volume. Are there enough people searching per month for a term on Google  to even consider optimizing for it? (The Google Keyword tool provides this info for you).  If  you answered yes, then you have to ask yourself if it is possible to  rank for that keyword?  So it will be extremely difficult to rank on Google for a high volume term such as ‘garland,’ but  ranking on Google for lower competition, small niche,  2-3 word phrases  such as “paper garland”.

Keyword Competition Third –   A key word  can have a high search volume on Google, but that does not mean it is a good key word or phrase.  You have to know how many competing pages there are according to Google  and the competition on  Etsy.  These to factors can help you determine if you want to use a key phrase or not. I will also cover more about this later in the article.

Small Niches Always-  Why would you want to focus on a small niche?  Smaller niches are searched less on Google every month, but they also have less competition.  The smaller amount of competing pages the better the chance your shop will rank on Google for a particular keyword.


I am going to use of Handmadeology’s readers as an example to drill down into the above topics.

Kari owner of  The Paper Button recently started making and selling handmade fabric and paper garland.   She asked me about her newest product and what she could improve on.  Let’s start by doing  some keyword research.

The best tool for currently for doing keyword research is  the Google Keyword Tool.It is a powerful tool that provides in-depth and insightful information about keywords and phrases.  The key phrase in question in Kari’s situation is “paper garland”.  Let’s jump right in and use the Google Keyword tool.

Below you will see the results that the Google Keyword Tool provided when paper garland was researched. (click pic for larger view)

Etsy keyword research

There are a few important things to notice here Competition and Global Monthly Searches.

In this case the competition is referring to ad space on the side of the Google search.  This really only tells you that other people are placing ads on Google for this key phrase.  This is a good thing because this means this phrase is being searched.  If there are very low search then there will most likely be no ad space competition.

Global Monthly Searches:
This number is real and hard evidence that you will want to remember about your key phrase.   This will tell you how many people are searching this exact key phrase every month.

How to find the “real” competition for your keyword or phrase:

Now that we know that the key phrase ” paper garland” gets 9,900 searches per month, we have to find out what the competition is.  If there is to much competition this key phrase may not be worth trying to rank on Google for.

Currently the easiest way to find out what the competition for a specific keyword or phrase is on Google is to search the it on Google with parentheses.  In the example below you will see that there are 18,200 competing pages for the key phrase “paper garland”.  You  will also notice the text ads on the side of the Google search.

Digging further in the search results:

Now that we have the Google search up, let’s take a look at the competition and see if it will be possible to rank for the key phrase paper garland.

Shopping results: The Google shopping results yields only one  Etsy shops for the key phrase in the first 10. Ranking in the Google shopping results should be an easy task if the keywords are placed properly throughout one’s Etsy shop.

Web results: You will notice in the web results there are some big name sites in the top 10 results,like Design Sponge, ehow, the find, and even Marta Stewart, but these can be over come again with the proper techniques.

Etsy keyword research

(click pic for larger view)

Before we determine if the key phrase “paper garland” is strong enough to focus on or not, let’s look at Etsy for competition.

Simple enough to figure out, just head over to Etsy and search your keyword.  Make sure you add the quotation marks. This will make your search more specific.

The search results yielded 263 items on Etsy for the term “paper garland”.

etsy keywords

(click pic for larger view)

Key Phrase Evaluation:

“paper garland”

  • 9,900 searches per month
  • good Google text ad competition
  • 18,200 competing pages on Google
  • 1 Etsy shop found in the top 10 on Google shopping
  • 1 Etsy shop found in the Google web results
  • top sites like Design Sponge, ehow, the find, and even Marta Stewart in the top 10 Google Web results
  • 263 results on Etsy

After close evaluation the key phrase “paper garland” is a strong key phrase and should be focused on.


Imagine ranking in the top ten for this key phrase. That means that a good majority of the 9,900 searches are going to come your way.  Knowing that there are under 20,000 competing pages on Google is great. Just looking at the top ten competing pages it is clear that with Etsy’s SEO and the proper placing of this key phrase it will be possible to rank high in the Google Search for paper garland.   Also the fact that there is only 263 items found on Etsy for this specific key phrase makes this strong as well.

Unfortunately there is no set in stone formula for knowing if a keyword or phrase is strong or not.   You will  have to do the research,  put all the facts and hard evidence together, and make a decision for your self.

In the next article I will be covering how to properly place this key phrase in your Etsy shop.

If you have any questions feel free to ask away!

Be sure to check out part 2! Learn how to place your newly found strong keywords in your Etsy shop for MAXIMUM exposure!

Part 3 will explain what backlinks are and how they can help you improve your Etsy SEO.

You can also join in over in the Etsy Forums for even more talk about Etsy Keywords HERE.

Download your FREE 2011 Etsy Sales Goal Tracker HERE!

The “core” of success is already within you—ready to be released—it’s all about YOU!  Creative Etsy Success 

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  1. Thanks, as always, for information I can use NOW to increase my views!

  2. Thanks so much for the great info…I sure learned a LOT!

  3. Hey Tim – Thanks for the great information! I just spent some time checking my keywords and making a few changes to my Etsy shop. Always interesting posts!!

  4. I made some changes to my etsy listings today as a result of this tutorial. Many many thanks!

  5. This article rocks! Thank you so much!

  6. What detail! This is great information. Thanks for sharing-

  7. I love it! Tie pin is better than tie tac or tie tack! I would have never know.

  8. Very helpful! Thank you!

  9. Great article! Thank you
    It sure is hard to find a good key word for jewelry though.

  10. This may be a silly question but are phrases better to use than key words?

    For example is I use the word jewelry” and the word “beads” in my tagwords and/or title, does it come up when someone types in “jewelry beads” OR just when someone uses one of the words. Does that make sense?

    Also should we be more concerned about placing the key words or phrases in our title or our tag words on etsy?

    THANKS for all the great info! AS ALWAYS!

    Violette Noble

    • Not a silly question! Depending on how you use the phrase and how many times you use it Google will see it as a phrase… If you do the research I am positive that you will find that the key phrase jewelry beads is going to be easier to rank for than straight up beads or jewelry. You should be more concerned with keyword in your titles, but also include them in your Etsy tags.

  11. Great info Tim, I’ll be making some changes.
    question – I searced: horse shoe nail bracelets & the “google keyword” shows no hits – I clicked on it & in googles search I’am listed 1st…if I change the keywords to horseshoe nail bracelets (differance is no space between horseshoe), “google keywords” shows more hits, but then with google search I no longer show up (after the 8th or 10th page I stopped looking).
    I guess I’m wondering if I should take out the space anyway seeings thats the more popular or if theres something else I should do. Sorry for being so wordy, hope this is understandable.

    Thanks, Melanie

  12. Thanks for the helpful info!

  13. Oh help. I live in Spain but not that great at spanish and eash time I go into google key word tool it comes up in Spanish. There is nowhere to change the lingo. Help please I would like to do this key word thingie.

  14. This is awesome! Thanks so much! I definately can think of more than a few changes I can make. It’s funny I got myself really focused on one keyword phrase in everything I do online but didn’t do enough homework when I chose it. When I google it my website shows up first which is great except I just found out that phrase only gets searched 260 times globally, not too powerful! haha Time to stop wasting my time and rethink my phrases!

  15. Hey Tim,
    This article (and the one before it on searching Keywords) is by far the most challenging information I’ve found since joining Etsy. I am going to work hard to put your advice into motion. Thank you so much!

  16. Thanks Tim,

    Great information that I will proceed to use from now on.

  17. this site has become my bible–every day–and not only do i read it–that would make so sense, eh?

  18. Wow! This is the best explanation I’ve come across. I get the concepts but it’s really helpful to have the #s and volumes put in perspective.

    Lichen and lychee jewelry

  19. Awsome article thanks so much, I have been implementing change already!

  20. Thank you for making this so easy! Read the whole article and can’t wait to test the items in my shop. As always, you are so helpful:)

  21. Thanks for the awesome advise!

  22. Timothy, your articles are always top-notch! Thank you for sharing this inportant info! :)

  23. Thank you so much for taking the time to put this article together. It will become a great teaching tool for me.

  24. Awesome article! Thanks so much for sharing your wonderful tips!

  25. This was great! I’m am now hoping to see an increase in traffic :)

  26. im overwhelmed, but happy. im a little dissapointed about my shop, i opened it about a month ago and sales dont come. sth has to be wrong.
    about your article, thanks for sharing.
    i dont get some of the following:
    *why google doesnt show my shop when i search for specific words i have in my shop? example: hand knotted bracelet. the result is 0!!! where is my shop?
    im trying to do my best but i dont quite get it….
    ill wait for your answer.

  27. sorry i forgot to give you a little example:
    “cotton cord bracelet” has 210 month searches and i am numer seven in the first page of google results… now, is this good or bad? that phrase is not very searched but my shop is among the top ten… ufff, show i search for volume or what?
    anyway my site is not getting enough visits i guess…. thanks for your time!

  28. As always great insight!

  29. Many thanks! I am on a SEO binge thanks to the information that you provide here. :)

  30. I have managed to score a page one placement on two of my target keyword phrases using this guide.

    Thank you so much…

  31. Thank you – this has been really helpful for a new Etsy seller like me :) Come and stop by my shop if you can and see how your tips have helped!

    - Michelle

  32. Timothy,

    Congratulations on your success! Love this link, I am now a follower of your blog and will be looking you up on face book soon. I’m an official stocker ;)

    I was searching a “keyword” in etsy search as you recommended in “lets look at etsy for competition” portion of Small Niches in the Google search (part 1). You stated “make sure to add the quotation marks.This will make your search more specific.” I added the quotation marks to my keyword and the item results were significantly lower then when I searched with out quotation. Keyword with out quotation turns up a result of 24,419 items. Keyword with quotation marks turns up a result of 923 items. BIG difference!

    Here’s my question: how are the shoppers searching the keywords? With or with out quotations?

    Here’s the reason for my question: obviously, I want to title and tag my listings with the keyword that turns up 923 items, less competition. But if the shopper’s results are the 24,419 items, not sure I want to use these keywords.

    Hope I wasn’t to wordy and that my question makes sense. Looking forward to hearing from you, and thanks again for your insight. Danni

  33. This is a great article for beginners and for the experienced alike. Thank you.

  34. There are so many great tips on here I don’t know how I will get through them all! Thank you for making it so easy to understand, too!!

  35. Thank you so much Tim for a thoroughly comprehensible and easy to understand article on keywords. l can’t tell you how many blogs, hubpages etc.. l have read and still felt completely at a loss. l even paid money for someone to critique my store on Etsy and it was nowhere near as useful as this. l want a refund!!!!
    My titles, tags and descriptions are terrible, but l think l can turn it around. Again big thanks!!!!

  36. Thank you so much. This is soooo helpful.

  37. Great article! This is great information. Thanks for sharing!

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