Thursday , 13 May 2021
Social networks are filled with big and small business trying to sell their products. A lot of them are doing it wrong. Before you start showing me all of the new stuff you have listed in your shop, I need to know why I should care about your stuff in the first place.

How to Use Facebook to Build a Likable Reputation


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Social networks are filled with big and small business trying to sell their products. A lot of them are doing it wrong. Before you start showing me all of the new stuff you have listed in your shop, I need to know why I should care about your stuff in the first place. More importantly, I need to know why I should even care about YOU. Facebook is a great platform you can use to build up the reputation you need to gain a following that will care about you, AND your products.

As a handmade business operator, the YOU is more important than ever. You are the one making your products, so your likability is a persuasive factor in whether or not people will be wanting to buy your stuff.On Facebook, people want to become friends with you. You can comply by making friends right back with them. You accomplish this feeling of mutual “friendship” by how you update your statuses and how often.

Facebook users like to see updates in their news feed that they can relate to. The “it’s funny because it’s SO TRUE” rule applies here. I try to break up links to my Etsy listings and blog posts with witty one-liners, helpful advice, and share-able images. They often grant me a plethora of likes and gradually help me build up a loyal fan-base.

As a general rule, only 25% of your updates or less should be links to your listings. Also, space your updates apart by a few hours each, so you aren’t bombarding anyone’s feed, which can be annoying no matter how awesome your updates are.

Mixing up the type of updates you post keeps your Page refreshing and fun. It also keep people checking back to make sure they haven’t missed anything, and increases likes and comments (the things that help your posts get seen.)

Some Update Ideas:
- Link to your latest blog post, with an interesting lead-in that makes me curious to click.

- A funny (but tasteful) joke.

- Link to your newest listing, again with an interesting lead-in that makes me curious to click.

- An inspirational picture.

- Link to a cool treasury you’ve been included in (be sure to thank the curator!)

- Point out a helpful online tutorial you’ve discovered.

- Quote feedback from one of your customers. Upload a screenshot the feedback for an even bigger impact.

- Upload an in-progress image of one of the projects you are working on.

- Offer an exclusive coupon code for your Facebook fans.

- Share a cool or funny YouTube video.

- offer a tid-bit of life advice.

- Start a conversation by asking your fans a question. (Example, “What are you dressing up as for Halloween?”)

- Upload a picture of your studio/work space.

- Let your fans know what shows/galleries/market places you will be attending.

- Promote other sellers and their items. (Share the love!)

- Share cool status updates from other pages you’ve liked from your business page.

Rinse, and repeat. I get a lot of people asking me what the “secret” is to having an interactive Facebook page. Really, it’s all about getting into the rhythm of mixing up the type of things you post. It’s okay to post links to your listings, as long as there is a good mix of other stuff that help your fans relate to you as a PERSON, not just a company. It’s not as much fun being friends with a company.


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  1. Thank you! I filled out my handmade survey last night and this is EXACTLY the advice I needed. Your site continues to inspire and push me forward as I start my social media blitz for the holiday season.

  2. Very good advice. Seems I need to treat my business page more like my personal page.

    • Thank you.

      It sometimes helps to think of what kinda of things you like to see on your personal Facebook wall. I’m always fond of the updates that make me chuckle, so I tend to infuse my business page with similar statuses.

  3. Good article. Just what I needed to read this week.

  4. Thanks for this – another helpful tip, as ever. Now just need to find the time to follow throuhg1

    • Once you get into the rhythm of it, it because much easier (and faster). I find it helpful to keep a separate file with status updates I can have at the ready, and then schedule them in advance so that they are sufficiently spaced apart. Advance scheduled posts is also a huge time-saver!

  5. l am always trying to improve my approach to social media and this article was very helpful. Sometimes l find it difficult to keep coming up with new ideas all the time – hard work. These suggestions are very valuable. Thank you!!

  6. Thanks for the reminders! I tend to get lazy when I’m really busy sewing– I might remember to occasionally post a new listing, but I forget all about any OTHER kind of post to keep my page fresh. This is just what I needed to hear today!

  7. Great suggestions here! I’m new to FB and am slowly learning :) Thanks!

  8. Great advice! This is really a terrific article.

  9. Great post! Now time for me to put it into practice, one by one :-)

  10. This is excellent advice. I can’t tell you how many times I have stopped following Twitter accounts because all they did was post items, or sales. Sales are good but it would flood my screen. One of the reasons I buy handmade is because I like supporting the individual but if your social networking is a bunch of “commercials” then I get annoyed and stop listening.

    • Exactly Emily. It’s important to think about what >>>we<<< like to see in our feeds, and replicate that system. I don't think I've actually known anyone who LIKED seeing nothing but ads on their Facebook walls/Twitter feeds. So why only post them?

      Although these sellers mean well, they are quickly getting themselves unliked and unfollowed by only posting links to items and sales. A good mix of other stuff too is key.

  11. Makes a lot of sense – thanks!

  12. GREAT post!

    I think so many handicraft biz owners use Facebook so wrong that it’s actually terribly, terribly hurtful – and the number one problem has got to be sharing ONLY stuff to promote yourself. You’ll get few sales if all you’re posting is links to where your items can be bought. Think about it – when another business (big or small) does it to you – you lose interest in them and likely get annoyed and end that connection.

  13. These are very helpful tips. I just got degree from a business course. This reminds of what one of my teachers told about people buying “images” meaning they need to feel connection to the seller. This is something I want to always keep in my mind.

    Now I think I start to write my new blog post:)

    Thanks once again

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