Monday , 10 May 2021
Optimizing your shop for SEO will increase your traffic & can lead to sales. It’s that simple. It’s a proven tactic that works, but it’s up to you whether you’re going to take advantage of it or not.

Increasing Your Etsy Traffic and Sales With Proper SEO

photo by David Shutter via Flickr

As a creative business coach, one of the most asked questions I get from Etsy sellers is, “How can I increase my shop views & sales”, & while there are several ways to do just that, one of the easiest ways is by optimizing your shop for search engines.

Yep, I’m talking about SEO.

I can hear your moans & groans right now, but perk up because it’s not as difficult as you’re thinking.

Optimizing your shop for SEO will increase your traffic & can lead to sales. It’s that simple. It’s a proven tactic that works, but it’s up to you whether you’re going to take advantage of it or not. As a coach, it’s my job to inform you about it & encourage you to take action & getting it done which is exactly what I’m going to do today!

SEO & Etsy

Your shop on Etsy {wink, wink Allisa Jacobs} is just another web page. Several pages in fact! Your store front is one page as is each shop section & all of your individual listings.

Search engines look at these pages, determine what the page is about, & then they rank it among other similar pages. Depending upon where your page is ranked in the search engine results will determine how much traffic you get to your shop.

Think of it this way. If there are 1000 pages all dedicated to artisan bread & that’s what you offer in your shop, then you’ll end up being found somewhere among those 1000 pages when someone searches for “artisan bread”.

The key to getting more traffic is to be found among the top pages & you can get there essentially two different ways.

  1. Using Strong Keywords
  2. Utilizing Link Building

I’m not going to go into a lot of detail about how to use strong keywords, but I will direct you to a post I recently wrote, “Boost Your Traffic Using Specific Keywords” , that covers keywords thoroughly.

Basically, researching keywords that are specific to what you sell & using them in all the right places of your shop will help the search engine determine what your page or shop is about therefore helping it to rank you among other similar pages.

Definitely check that out because keywords are one of the best ways to increase your ranking & get a boost in your shop’s views.

Today I want to focus on building links to your shop.

Link building is when you have links coming in to your shop via sites across the web. Search engines weigh these links based on a few different factors.

Link Weights

One is based on how important or popular the website linking to you is. The more traffic the site gets, the more important a search engine thinks it is, therefore more weight is giving to the links it puts out.

Another is whether the links are coming from sites that are focused on the same topic as you… in the same niche as you for example. Consider the above example. If links to your shop are coming from websites & blogs that are about bread, then those links have more weight than say a link coming from your sister’s blog about her family.

Also, search engines give more weight to links that come from sites that are trusted, meaning they don’t have a lot of spam on their site, but rather a good amount of quality content.

One of the last & strongest ways search engines weigh links is based on what’s called “anchor text”. When your shop is linked to using your name or specific keywords as text over & over, those links are weighted more heavily than your shop url alone. Anchor text looks like this. I can link to my shop, Baby Swank, using my shop name or I can link to it using a strong keyword like “organic baby products”. Those are anchor texts & they carry more weight than using my url {} alone.

Building Links

So how can you go about getting these great links to your shop? Well I have a few suggestions for you.

1. Guest Posting

You can use guest posting to build quality links back to your shop & at the same time increase your online presence & your authority in your niche.

So sticking with our example, if you sell various varieties of artisan bread in your shop, you can guest post on blogs that are focused on health or breads. By choosing blogs that are popular, have good amounts of traffic, & have quality content you’re setting yourself up a an expert on one hand & getting some great link weight on the other hand.

2. Shop/Product Features

When your products are featured on various sites around the web, they “should” link back to your shop.

If a well-known site like includes one of your breads in a holiday feature, then that link is a high-quality one & you’ve got some serious press that marks you as more of an expert in your niche.

3. Interviews

When you get your marketing skills on & pitch yourself & your business to bloggers for interviews, then again, you can get quality links built up for your shop as well as getting your business out there in front of that bloggers audience which increases your online presence & can get you some extra traffic as well.

In Conclusion

It’s a smart move to use link building to increase traffic to your shop. Utilizing guest posting, features, & interviews is a great way to go about building these links, but remember the importance of the weight of the links. This applies to any business, not only Etsy shops.

When people search for “artisan bread” on Google, they probably aren’t going to go past the third or four page of search results. Where do you want to be found?

Meagan Visser is a creative business coach that helps moms build their businesses while raising a family at She’s offering two people the chance to win 4 – 30 minute coaching sessions with her all about SEO as well as her digital guide “5 Steps To Etsy Shop SEO & Relevancy” starting February 8th. 

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  1. Thank you for the much needed SEO optimization tips! Looking forward to applying them.

  2. Meagan, awesome post. How do I apply for a chance to win the coaching session you mentioned above? Thanks.

  3. Morning,Just came across your info sounds just like what i need . Love to hear from you.

    best wishes

  4. Great info! Im bookmarking this! Thank you!

  5. I tend to pretend I don’t know what SEO means and so ignore it. Off to research more keywords and try to create backlinks now though – again. Thank you for the kick up the butt though :o)

  6. Thank you, this topic is still a mystery to me in many ways. Appreciate the info!

  7. I still have so much to improve in this area, we probably all can, but I do see it making a big difference. Once I started focusing on SEO, my traffic from sources outside of Etsy started to increase. Thanks for the great reminder and fantastically written post.

  8. Always can use the info! Thank You for the help.
    How do you attach a backlink to text in an article?

    • You highlight the text you want to use, then click the “link” button & enter the link you want it to go to. Most blogs have that option & in Micro Word you can right click & select “hyperlink” to do it. There’s also a way to code it if you’re writing in HTML, but most people don’t do that. HTH!

  9. Do favorites and treasuries within etsy also create this type of backlinking? Just curious but thank you for the push to work on promotion off of etsy as well.

    • Honestly Angela, I’m not sure. I’ll have to look into that. Treasuries may since they’re somehow on a specific webpage of their own. I’m not sure about favorites, but maybe. I’ll check into it. Great question!

  10. This was interesting, I seem never to get enough on SEO/backlinking…..Thank you.

  11. Appreciate your article on this as we’re just gearing up to start an Etsy shop…
    I can’t seem to find the other article you mentioned in this post, “Boost Your Traffic Using Specific Keywords”… is there a direct link somewhere?

  12. How do you create anchor text in a document? I know that it is done with HTML and I even tried it out on the W3Support site. But how does it work so when the document is read, it doesn’t show the HTML code, only shows the link text created by the HTML? Can this anchor link only be used on web pages? If I use it inside a post on wordpress or blogspot, will it show correctly when saved? Can it be used in facebook, tweeter, flickr, and so on? I want to know how and where it can be used. Will appreciate your help. Thanks.

    • Hey Dolores. You do create anchor text in HTML, but I always do it right in the post instead of messing with the HTML. If you select the text you want to use & click the “link” button on your wordpress blog & enter the link destination it will automatically do it for you. That way you don’t have to mess with the HTML at all. If you want to do it in HTML then you’ll need to copy & paste this…
      Your Anchor Link Text Goes Here … & put in in your HTML portion of your post. Fill in the appropriate spots & when you publish your post you shouldn’t see the code. That should work on WordPress & Blogger, but I don’t think it applies to social media sites. I hope this helped. If not, let me know & I’ll try again!

  13. Thanks for the great reminders! Off to check out your other posts on the topic :)

  14. Thx for the great Tips Meagan! I’m sharing this now :)

  15. It’s all so complicated, but thank you for sharing this info! I do kow that I have had much more internal traffic since working on the SEO. Now just need to get the backlinking in order.

  16. Thanks,
    Loved the page,

  17. How can i add my photo here?

  18. Hi Meagan! Great post! About link building; does commenting on blogs create a link in the same way that guest posting does?

  19. Keeping it bookmarked! Great tips. And using the strategy above tells me I should provide a link to my shop in this post correct? So here it goes

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