Tuesday , 20 October 2020
I started silversmithing 6 years ago. I live in a remote area of the Oregon Coast. I didn't have access to classes of any kind.

My Etsy Story – jnorvelle



I started silversmithing 6 years ago. I live in a remote area of the Oregon Coast. I didn’t have access to classes of any kind. I’d been making beaded jewelry for many years and grew up in a very artsy, creative family so have always created in some form. I moved from glass beads to stone beads then began using Fair Trade Karen Hilltribe silver. I am in awe of the Karen and their skilled silversmiths. So after years of using their silver I decided to give it a try myself. I bought a couple silversmithing books, some magazines and watched some You Tube videos. My husband builds aluminum offshore boats so he was a help with my torch and gases. After that I was off!

My daughter had been hounding me forever about doing an Etsy shop. I had been an Etsy member for a few years, but didn’t think people would buy my jewelry without trying it on. Finally April 19th 2010 I gave in to my daughter and opened an Etsy shop. I thank her all the time, she likes silver as “Thank Yous”. :)


I read, endless forum discussions on branding, marketing, photos, selling on Etsy in general. When I do something I do it all the way, so my husband only saw the side of my face for my first 4 months on Etsy as I buried myself in my computer and at my workbench. My first sale I was so excited I couldn’t believe it. Now 9 months later I have 95 sales and every sale is still exciting. One of the most important things I learned from Etsy was finding my niche and creating my shop around that. I started really thinking about what I do and what I love. I have always collected stones, love walking the beach and finding new stones. I realized I could incorporate my love for stones, love for the beach, and love of creating into one. I use beach stones in many of my pieces which ties it all together.


I have learned so many things since starting my Etsy shop. Branding, marketing, use of social networks, among a few. I am still learning, but if you read all the tips and apply them you will sell.
I love Etsy one piece of advice for new sellers is to make use of all the tons of seller help, read, read, read! Handmadeology is probably the best for an endless wealth of information. I have had many sales that directly link back to the Handmadeology blog and facebook page. Thank you Tim and Handmadeology!

Want your Etsy shop featured on Handmadeology?  Click HERE for more details. 

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  1. This is a very inspiring story. Thank you for sharing (as I am a newbie)

  2. wonderfully inspiring and lots of hard work put into your creation! good luck to you fellow Etsian

  3. GREAT story!!
    And from Oregon too boot, just added another shop to my favorites!!

  4. Thanks! Great information.

  5. Love Jayne’s jewelry! Great story.

  6. What a great story! I love your jewelry – so simple and earthy! I hope to learn metal smithing one day, too.

  7. Thank you so much for the inspiration! I have been doing so much reading and slowly but surely am implementing also ! This is much more intense than I ever imagined and I’m loving every moment !

  8. Great story! Thanks for sharing it!

  9. your work is amazing!!!! great story.

  10. A great read. Your daughter was right :)

  11. Wow…lovely stuff, you are doing great!

  12. Thank you everyone for all the kind words! It was so nice to come home to. I’ve had computer issues and went out of town to getthem resolved. Just came home to see this, yay!
    Our Handmadeology Team is going to be awesome! :)

  13. Inspiring story……beautiful work! Thanks for sharing!

  14. Your work is beautiful. Go Handmadeology and Etsy!

  15. I agree, your story is inspiring. I am especially struck by how you found your niche. You are doing what you love to do, and it is becoming profitable. Thanks for sharing your story with us.

  16. Thanks to all of you for the awesome kudos! I look forward to reading everyone else’s Etsy Story!

  17. Thank you and I will pass this on …Very inspiring. It is such a passion and that comes through in your writing about it.

  18. I love this! It is cool how you were able to incorporate everything you love. Gotta love doing what you love! Can’t beat that!

  19. Lovely story, and beautiful work.

  20. I love your pieces!! I’m so glad you decided to open an etsy shop! I’ll be putting my order in for the stack rings shortly.

    D <3

  21. Thanks Danielle just got your order! Handmadeology is GREAT for business! Thank you all!:)

  22. lovely story – thanks for sharing!

  23. Great story, nice stuff, love the photography!

  24. Thank you for sharing your very encouraging and inspiring story.

  25. Thank you for sharing! Do what you love is the key to unlocking your door of success.

  26. For a self-taught silversmith, you are amazing! Very beautiful work! And if the work wasn’t solid, the sales wouldn’t be, either. But it’s true; we have to research to get noticed through the multitudes and implement what we’ve learned. And it’s a non-stop process!

  27. Thank you for sharing your experience. It is great knowing you are on common ground with others.
    p.s. Your work is beautiful and the fact that you are self-taught makes it even more impressive!

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