Hi, I am Rhonda. I have an Etsy success story! …
I started selling jewelry and love potion bottles on etsy in October 2009. got a lot of compliment and was in a lot of treasuries, but I only got 20 sales in 8 months. But, one was for 25 custom love potion bottles for a wedding, so I was encouraged to continue.
Then I started adding my digital download Halloween paper doll parade characters this past August 2010 and things took off. They are 3D paper dolls that I created from antique Victorian fashion plates and merchandise illustrations.
I have literally sold thousands of paper dolls since that first day, August 18, 2010! Most orders are for more than one item because buyers like to collect them. They become addicted to them!
Customers requested even more Halloween characters, so I began working 12 hour days, 7 days a week to produce more of them. Even with that schedule, I was only able to crank out one character per week because they take so long to research, design, and then create in Photoshop.
By October, I went from 13 active monthly facebook fans to 75, even tho I only had about 100 fans. That means 75% of my fans kept coming back each week to see what new character would be announced.
Then customers requested a Christmas Parade, so I started one right after Halloween. Once Christmas was over I started a Marie Antoinette Parade. Both of these parades are doing well also. By February, I had to stop that grueling schedule and get my life back. I spent time setting up a blog, etc. and learning more about marketing and backed off on the designing. But people are still buying Halloween and Xmas, even now!
My advice to others is…go for multiple sales!
if you can make things that go together as a collection, do that. If you make necklaces, be sure to have earrings to match. If you have paintings, do collections of 3 or 4 that go together to make multiple sales.
Also, don’ t give up. Try a different product if you aren’t happy with your sales of your first product. You can add sections to your shop with a totally different items in them. That is why my avatar and banner are generic looking for now…because I have various items in my shop.
Good Luck !