Soft Soled Leather Baby Shoes, Eco friendly & Reclaimed
I have never NOT been an artist or crafter. I have also never NOT recycled, repurposed or reused. It’s in my blood. I’ve remade curtains into bedskirts, into pillows, into bags, until the pieces are so small they end up as bits on Halloween costumes. I am the child of a renaissance man, making animations and learning to blend pantone markers on vellum when I was 6. If we wanted art, we made it. So naturally, I became a designer.
My first boss out of college told me, there isn’t a thing you can’t create, if you find the right materials, the right tools, and figure it out yourself.
Once I was on child 5 of my 6, I realized that baby fashion was too….babyish. I needed my kids to look COOL. So I ripped up some old baby shoes, made a pattern, and dragged hubby’s old ripped leather out. Voila! New, awesomely cool baby shoes. A very supportive friend introduced me to Etsy as a way to vent my creative energy, since I had so much STUFF I had already made for me!
Joining Etsy has cemented what I already knew about business from my other experiences. There is a market, a niche for everything, and our job is to find it. The bigger the market, the stiffer the competition. Be DIFFERENT. Make them try to copy you.
I’ve also learned that everyone loves to feel a personal connection with what they are about to buy. It needs to call to them. Buying is an emotional experience, and the more I connect with my customers, the more they come back. I also learned never to delete convos (except treasury notices and peripheral jibber jabber with Etsy buds). I know this sounds odd, and people don’t say it much, but if a customer comes back 2 years after buying their first pair of KaBoogie shoes, I can talk to them about “our” shared past. This is important!!
New sellers…please, please learn how to take wonderful photos. Do not, ever, put your items on the floor to take a photo! Here’s the skinny on first impressions; that banner, those featured items, your shop name, are a crucial first glimpse into what you’re putting into your product. Decide whether this is a business, or a hobby. Then act on it. Do one thing a day to make your shop look fantastic! Learn to tag, write great titles, sell, sell, sell! Work it, baby!