Thursday , 4 June 2020

Shop Fundamentals Q & A

Shop Fundamentals Q and A

My first e-program, Shop Fundamentals launched November 8, and I could not be more proud of the results. The program has reached hundreds of creative business owners, and the feedback I have received so far has made my heart swell with joy. I’m very pleased that you’re all so pleased!

I’ve taken the rest of November and December to support the program, and I have to say, this is a very refreshing part of the process. After months of research, writing and editing Shop Fundamentals, I feel like I’ve come up for a breath of fresh air. It’s been an absolute pleasure to hear from the readers, work with my growing list of affiliates, and nurture this labor of love. Thank you all very much!

Here’s a list of Q&A from some of my favorite creative marketers:

What about tags and material key words in the Etsy product listing? I have been searching to understand their importance for a while now but couldn’t find an answer.

You’re absolutely right, I don’t mention tags and materials in Shop Fundamentals. The reason behind this is: I don’t rely on Etsy for traffic, and I won’t advise anyone else to do it either. You’re in a marketplace that’s now presumed to have 1,000,000 sellers. The advice I give is about being found outside of Etsy through search engines, and pulling the traffic into your site. You should absolutely use keywords in tags and materials, but at the same time, one of the main objectives of Shop Fundamentals is for you to learn to stop relying on Etsy for the results you want.

I read on Etsy that the product description is important for what searches see, but not as a source for searchable key words. Do you disagree? Should I not even fill it in and just concentrate on title and description keywords?

The shop owner who asked this question was using very general keywords in their titles, and generic keywords will get you lost in search. I wanted to demonstrate my point for her, so I searched one of her exact title descriptions on Google, but her listing was nowhere to be found. This is a great way to test if what you’re doing with keywords is working: go Google search your exact listing title and see where you come up in the results.

I searched one of my listings: Carnelian and Pave Bracelet. My bracelet came up as the second result, and you can see the portion of the description that matters to search: the first 2-3 sentences should be filled with keywords.

I had to assume that this question was talking about getting found on Etsy. You know that saying, “Think outside the box”? In this case, Etsy’s absolutely the box, and to build a successful creative business you have to think outside of it.

How do I read Shop Fundamentals on my e-reader (Kindle, iPad, Nook, etc.)?

Here are the best articles I’ve found for reading PDF files on your favorite e-reader:

For the Kindle

For the iPad: I read all of my PDF files on an iPad, and I was surprised that I could not find an easy tutorial to link here! Download or save Shop Fundamentals and Workbook to your computer. For the PC, right-click copy file from where you saved it and then right-click copy paste to iTunes in the “iBooks” folder. For the Mac, drag the Shop Fundamentals PDF files from their saved location to the iTunes “iBooks” folder. Plug in your iPad, and the course will appear in the iBooks app.

For the Nook

I also recommend printing out workbook pages 4-16 and 18-19. I think it’s important to put pen to paper sometimes to let your ideas flow, and these portions of the workbook are filled with great prompts.


The reader feedback on Shop Fundamentals has blown me away! Thank you all so much for taking the time to send me your comments, thoughts, and questions. It’s been an absolute pleasure to hear from each and every one of you!

I love Lisa’s Shop Fundamentals! I’ve skimmed through the book once and already have changed my whole attitude about sharing my jewelry with other people. Now I’ve printed out the workbook and I’m working on worksheet 1. Lisa’s guide forces you to slow down and pay attention to the details and strategy that are so easy to skim over. I can’t wait to complete these worksheets. Thanks so much Lisa!! –Rose

Wonderful guide! It was extremely helpful, and I’m so happy I bought it. The worksheets are what I appreciate the most, as I know I will use them over and over to continue improving my shop. Thanks so much! –Anonymous

Lisa, I’ve read your Shop Fundamentals course and love it!  It is very easy to understand and implement the ideas and suggestions.  Whether you are new to selling or have been doing this for some time, there is something for everyone to help attract more customers to their site. –Debbie

Lisa gently but firmly takes you out of your own head and allows you to see things through your customers’ eyes.  As a highly successful businesswoman, she’s the perfect person to guide you through the complexities of creating a successful shop presence that will have your customers coming back again and again. If you ever get the chance to work with her directly, grab it! –Sally




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  1. I actually just Googled some of my product listing titles (Mostly, the first part that I thought matter, such as Ruffled Small Dog Collar) and I show up rather early in Google search for the few I checked! However, I’m still cleaning up my shop descriptions and pictures and titles, so I know I’ve got a huge mess to clean up before things are running smoothly. What Google had cached wasn’t even what a buyer will see if they shop my most recent or updated listings!

  2. I tried my newest listing, and came up second, and then the rest of the choices for the first page, linking to etsy plus other sites I’ve posted to. Guess I’m doing something right!

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