Many entrepreneurs start by selling on Etsy. It?s is a great way to test the waters for your product, but you need your own website to truly master online retail. I spoke to several online retailers who use both Etsy and their own sites about how they benefit from using both.
One of the big attractions to Etsy is that it?s easy to set up and use. There are plenty of online tutorials to get you started. While the site does charge fees ($0.20 to list an item for 4 months, and 3.5% on each sale) it offers you access to return shoppers searching for independently produced products.
“I’ve had customers tell me they prefer to buy from my Etsy shop as they feel it supports the indie arts community more. Additionally some bloggers and perfume critics who review my perfumes highlight my Etsy store more than my website stating they prefer to focus on the small Indie perfumers,” says Charna of Providence Perfume Co.
This can be both a plus and a minus, says Brianne of Vintage Child Modern.
?If I sell a dress on my Etsy and the customer loves it, they will return to Etsy to purchase again the next time they are in the market for a similar piece. But this opens the door for the buyer to choose from another seller. This works both ways. I may pick up a customer who had previously purchased from another seller, but finds me upon returning to Etsy.”
Etsy is a literal ocean of beautiful items, so one of the keys to maximizing your efforts is using SEO to help shoppers find you. Ensure your product titles and descriptions include keywords, and that you tag your items correctly for searches.
While Etsy is great, it does have some features that make selling difficult. The biggest are the sheer quantity of new items available every hour, pushing your newly posted items further down search lists, and the cookie cutter feel of the interface.
You own URL lets you branch out and create your own space on the internet. If you?re not web savvy you can use an e-commerce building site or hire a designer.
Having your own website will cost money, likely more than your Etsy fees, but it’s key to showcasing your products. Your own online store under your unique URL tells your customers that you are dedicated to your business.
“I believe that some of my customers have come from Etsy. Sometimes people are interested in learning more about a designer and a personal site where you can get updates and tips can definitely help,” says Kim of IScream Design, and her Etsy site.
A website allows you to connect with your customers through your blog and mailing list. By collecting email addresses through your website you?re building a core group of customers you can reach out to with news, sales and specials to keep them coming back to visit (and shop!).
You should use both Etsy and your own URL to reach as many potential new customers as possible. One of the best ideas I heard was to use each site to target different types of clients.
“I created my personal website to be an online portfolio where gallery owners can peruse my work. My Etsy shop targets more the general art lover who wants somethings quirky for their walls. Having both sites has allowed me to cater to all of my clients as well as spread out my products and price ranges on a broader spectrum,” says Megan of Studio MME.
I’d love to hear how you use both Etsy and your own site to maximize you exposure to new customers.
Guest Article by: Andrea Ayers
I have been selling on Etsy since 2007. (my shop!) The day I started my shop I had my own domain (my site)but never sold items on it. It is mainly just a gallery to show off my work then point people to my Etsy shop. I have been on the search for the perfect platform to start selling my metal work on my own domain, but I have never found the right platform with the right mix of options to supplement my Etsy shop. About a month ago I received an email from the founders of Indiemade.com letting me know about their site and what they had to offer. I checked out all the options, features ,and pricing, and to my surprise they offered everything I had been looking for.
Here are just a few features that really stood out to me. Things I have been looking for!
- Founders that came from a handmade / design background (understands the handmade community)
- Extremely affordable pricing (1/5 of my Etsy monthly bill)
- Very good clean design (multiple designs and design flexibility)
- Easy Checkout system with no login required
- Etsy product import (huge time saver)
- Integrated blog
- Social media connections and promoting
- Reports ( sales, coupons, products, customer)
There are a ton more features that Indiemade offers. Check out the infographic below to learn a little more!
In the first few days of my shop being open I have had a flood of traffic. By implementing the techniques I have taught for years!
Here is my Indiemade shop Timothy Adam Designs.
I am offering a special package to help anyone who signs up through Handmadeology forIndiemade get a jump start on your shop.
I have written three must have ebooks for any Indiemade shop owner, and you can get all 3 for FREE.
Without traffic and views coming to your Indiemade shop, you will neve make any sales. Getting shoppers into your shop is the first step to making sales. There are many ways to get traffic but the best way is free traffic from Google. There are millions of searches everyday and proper SEO (search engine optimization) can help you harness the power of Google.
The great thing is that Indiemade has made it easy for sellers to maximize their SEO. Simple SEO is an easy-to-follow guide that can help any Indiemade shop owner properly set up their shop for SEO.
I have been selling online since 2007. In this step-by-step how-to I will show you how I get over 700 visitors just from Google and other search engines per month.
I will explain exactly how I am putting my keywords to work to get FREE traffic from Google everyday.
If you are ready to learn how to decrease the amount of time you spend promoting your Indiemade items and at the same time maximize your results, the Social Media Success Plan is just for you! These are the basics that will help take your Indiemade shop to the next level. Once you get into a rhythm you will be able to perform these 10 steps of the Social Media Success Plan in less than 30 minutes.
That’s why I’m going to explain everything you need to know about this hot new social property – so you don’t have to waste a bunch of time getting up to speed. You’ll be able to move right in and start using Pinterest like a pro to…
Set up your pinboards for maximinum effectiveness – so your visitors will know that you are the authority in your niche.
Pin consistently – it’s not as random as it looks, and if you try to use Pinterest that way, you’ll be wasting your time.
Attract followers – Because it IS a social network, and that means followers are critical to your success.
Encourage repinning – because the ultimate goal of pinning your posts is to get them repinned – I’ll show you how to make that happen.
It’s a lot to take in all at once, but I’ve broken it down into a simple, actionable plan you can easily implement.
- The Pinterest Vocabulary – because if I don’t understand that, I’ll be lost from the start!
- The Pinterest Tools – So I can pin faster and more efficiently, and help my blog visitors to do the same.
- The Pinterest Etiquette – because looking like a newbie isn’t good for business!
- What makes a good pin? – knowing this will help me create pinnable blog posts and pages.
- How to share my pins – so I can share important information with my Facebook fans and Twitter followers
Here is how you can get your hands on these ebooks for FREE.