Monday , 30 November 2020
Many entrepreneurs start by selling on Etsy. It?s is a great way to test the waters for your product, but you need your own website to truly master online retail. I spoke to several online retailers who use both Etsy and their own sites about howthey benefit from using both.

Should You Close Your Etsy Shop?

No. 175 Tote in Waxed Canvas by : artifact bags

No. 175 Tote in Waxed Canvas by : artifact bags


Many entrepreneurs start by selling on Etsy. It?s is a great way to test the waters for your product, but you need your own website to truly master online retail. I spoke to several online retailers who use both Etsy and their own sites about how they benefit from using both.

One of the big attractions to Etsy is that it?s easy to set up and use. There are plenty of online tutorials to get you started. While the site does charge fees ($0.20 to list an item for 4 months, and 3.5% on each sale) it offers you access to return shoppers searching for independently produced products.

“I’ve had customers tell me they prefer to buy from my Etsy shop as they feel it supports the indie arts community more. Additionally some bloggers and perfume critics who review my perfumes highlight my Etsy store more than my website stating they prefer to focus on the small Indie perfumers,” says Charna of Providence Perfume Co.

This can be both a plus and a minus, says Brianne of Vintage Child Modern.

?If I sell a dress on my Etsy and the customer loves it, they will return to Etsy to purchase again the next time they are in the market for a similar piece. But this opens the door for the buyer to choose from another seller. This works both ways. I may pick up a customer who had previously purchased from another seller, but finds me upon returning to Etsy.”

Etsy is a literal ocean of beautiful items, so one of the keys to maximizing your efforts is using SEO to help shoppers find you. Ensure your product titles and descriptions include keywords, and that you tag your items correctly for searches.

While Etsy is great, it does have some features that make selling difficult. The biggest are the sheer quantity of new items available every hour, pushing your newly posted items further down search lists, and the cookie cutter feel of the interface.

You own URL lets you branch out and create your own space on the internet. If you?re not web savvy you can use an e-commerce building site or hire a designer.

Having your own website will cost money, likely more than your Etsy fees, but it’s key to showcasing your products. Your own online store under your unique URL tells your customers that you are dedicated to your business.

“I believe that some of my customers have come from Etsy. Sometimes people are interested in learning more about a designer and a personal site where you can get updates and tips can definitely help,” says Kim of IScream Design, and her Etsy site.

A website allows you to connect with your customers through your blog and mailing list. By collecting email addresses through your website you?re building a core group of customers you can reach out to with news, sales and specials to keep them coming back to visit (and shop!).

You should use both Etsy and your own URL to reach as many potential new customers as possible. One of the best ideas I heard was to use each site to target different types of clients.

“I created my personal website to be an online portfolio where gallery owners can peruse my work. My Etsy shop targets more the general art lover who wants somethings quirky for their walls.  Having both sites has allowed me to cater to all of my clients as well as spread out my products and price ranges on a broader spectrum,” says Megan of Studio MME.

I’d love to hear how you use both Etsy and your own site to maximize you exposure to new customers.

Guest Article by:  Andrea Ayers


Timothy here:

I have been selling on Etsy since 2007. (my shop!) The day I started my shop I had my own domain (my site)but never sold items on it.  It is mainly just a gallery to show off my work then point people to my Etsy shop.   I have been on the search for the perfect platform to start selling my metal work on my own domain, but I have never found the right platform with the right mix of options to supplement my Etsy shop.  About a month ago I received an email from the founders of letting me know about their site and what they had to offer. I checked out all the options, features ,and pricing, and to my surprise they offered everything I had been looking for.

Here are just a few features that really stood out to me.   Things I have been looking for!

  • Founders that came from a handmade / design background (understands the handmade community)
  • Extremely affordable pricing (1/5 of my Etsy monthly bill)
  • Very good clean design (multiple designs and design flexibility)
  • Easy Checkout system with no login required
  • Etsy product import (huge time saver)
  • Integrated blog
  • Social media connections and promoting
  • Reports ( sales, coupons, products, customer)
  • Analytics

There are a ton more features that Indiemade offers.  Check out the infographic below to learn a little more!

In the first few days of my shop being open I have had a flood of traffic.  By implementing the techniques I have taught for years!

Here is my Indiemade shop Timothy Adam Designs.

I am offering a special package to help anyone who signs up through Handmadeology forIndiemade get a jump start on your shop.

I have written three must have ebooks for any Indiemade shop owner, and you can get all 3 for FREE.

indiemade seo

Simple SEO For Indiemade Shops  $12

Without traffic and views coming to your Indiemade shop, you will neve make any sales. Getting shoppers into your shop is the first step to making sales. There are many ways to get traffic but the best way is free traffic from Google. There are millions of searches everyday and proper SEO (search engine optimization) can help you harness the power of Google.

The great thing is that Indiemade has made it easy for sellers to maximize their SEO. Simple SEO is an easy-to-follow guide that can help any Indiemade shop owner properly set up their shop for SEO.

I have been selling online since 2007. In this step-by-step how-to I will show you how I get over 700 visitors just from Google and other search engines per month.

I will explain exactly how I am putting my keywords to work to get FREE traffic from Google everyday.

social media for indiemade shops

Social Media Success Plan $18

If you are ready to learn how to decrease the amount of time you spend promoting your Indiemade items and at the same time maximize your results, the Social Media Success Plan  is just for you!  These are the basics that will help take your Indiemade shop to the next level.  Once you get into a rhythm you will be able to perform these 10 steps of the Social Media Success Plan in less than 30 minutes.

pinterest made easy

Pinterest for Business  – Made Easy  $22

That’s why I’m going to explain everything you need to know about this hot new social property – so you don’t have to waste a bunch of time getting up to speed. You’ll be able to move right in and start using Pinterest like a pro to…

Link your social media accounts – because not everyone follows you everywhere, so it’s critical to cross promote!

Set up your pinboards for maximinum effectiveness – so your visitors will know that you are the authority in your niche.

Pin consistently – it’s not as random as it looks, and if you try to use Pinterest that way, you’ll be wasting your time.

Attract followers – Because it IS a social network, and that means followers are critical to your success.

Encourage repinning – because the ultimate goal of pinning your posts is to get them repinned – I’ll show you how to make that happen.

It’s a lot to take in all at once, but I’ve broken it down into a simple, actionable plan you can easily implement.

  • The Pinterest Vocabulary – because if I don’t understand that, I’ll be lost from the start!
  • The Pinterest Tools – So I can pin faster and more efficiently, and help my blog visitors to do the same.
  • The Pinterest Etiquette – because looking like a newbie isn’t good for business!
  • What makes a good pin? – knowing this will help me create pinnable blog posts and pages.
  • How to share my pins – so I can share important information with my Facebook fans and Twitter followers

Here is how you can get your hands on these ebooks for FREE.

[contact-form-7 id="13502" title="Indiemade Aff list"] 

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  1. i have my own URL where I keep a gallery, blog and other things, but the shopping link goes directly to etsy. Most of my shop traffic comes directly from etsy searches. when google/direct traffic begins to outnumber etsy searches, I will switch to selling on my site, but in the meanwhile… here I am.

  2. Gothic Glass Studio

    I designed my own webpage but I found the time I have for marketing gets focused on my Etsy shop…I need time to actually DO my art glass designs. I am a small business and I don’t have the time or space for expansion or growth at this time. I have some issues with Etsy but I am mostly satisfied with the overall experience.

  3. I have my own URL with a shop and blog where I put my latest work. Every day I take the oldest item from my webshop and put it into my Etsy shop. It seems the best way to build my customer base.
    I would like to put everything just on my website but I think some people just like the shopping experience at Etsy.

  4. I have two very different product lines and have learned that Etsy works OK for my handmade lingerie, but is not the right venue for my funny Cat Ball product. People really want to buy the Cat Ball, and a good number of these buyers are opening Etsy accounts just to purchase it. I know that I need to change my website so it can conduct commerce.

  5. Great post & good things to mull!! Thanks!

  6. So far my best customer base is still my physical studio and am in the process of refreshing my website which really needs some TLC (you see , I prefer to make jewelry :-) )
    So far I’ve invested a lot of time and effort in my Etsy store and have learnt heaps that has also helped me in areas not connected directly with Etsy – so overall the time and effort have been worthwhile.

  7. I have Suscribe recently to CraftLaunch. I really don’t have experience on website.

  8. I have my own website as well as selling on Etsy, eBay and soon I will be selling on Amazon as well.

    For my website I use Big Commerce, it’s really easy to set up a website in no time at all, has great eCommerce tools and has superb SEO optimization. You can find a link to Big Commerce on my Links Page:

  9. This article came just when I needed it. I have been contemplating my own website. This article was very helpful, especially the readers comments. Thanks for sharing.

  10. I have two Etsy shops and two web sites. My fiber art web site is my main Art focus and I have an Etsy shop for it as well, but I do not duplicate everything from one to the other. That Etsy shop offers things that you can’t buy on my web site. I include a link to my web site in each listing and also on my Profile. My second Etsy shop is for selling my Vintage items; I don’t have a web site for that niche, but it does really well at Etsy and I promote it from a blog. My second web site is my web design business. I design web sites for artists and small businesses, including e-commerce enabled sites at
    I am currently taking on new projects if anyone is interested in taking a peek. I think Etsy best supports your own url in terms of selling, but marketing and promotion and branding really come from your own web site. Having your own brand helps customers remember and trust your business – you become the ONE, not one of many.

  11. Must admit, I recently shelled out some big bucks to have someone build a web site for my bags. Reading your brilliant blog has confirmed my gut feeling I was doing the right thing.
    Only problem is….I seem to have some sort of computer phobia…..the only way is up now !
    Kiki x

  12. This is a great post, because I’ve been struggling with this issue for a while. I started out on Etsy; left it because I felt like I was getting lost in the masses; designed my own craft blog site; opened shop on Zibbet; and now I am back on Etsy!

    Blogging about your items, sharing tutorials, and having a gallery on your own website is great for search engine optimization. I have also linked both my Zibbet and Etsy shops on my website, and I post daily on social media sites such as Facebook, Twitter, Google+, and Tumblr. I design websites for a living, so all of this “comes naturally” so to speak; what’s not easy is finding my target audience! Despite all my efforts, I have yet to reach buyers :) I hope to be successful one day!

  13. Hide A Heart is sold through a few boutique gift shops and on four online sources: Etsy, Amazon, and and I get sales from all four sites. I think it’s a little like face cream: Does one dare stop using?

  14. I have a Etsy shop and website and selling with both. I did set up my own website with help from GoDaddy templates but it was really not that hard. I actually have a link on my website to my Etsy shop so customers can purchase where they feel comfortable. My website also has links to my blog, FB fan page, and Flicker where I post pictures of happy customers. (I make custom dog tags where people send me pictures of their dogs.) I feel my that my customers like the fact that they can interact on my sites with pictures and comments.

  15. Good ideas in this blog post and the responses. I think I will look into a webpage which includes a gallery, blog and link to my Etsy shop. Thanks for sharing.

  16. Finally, some incouraging ideas for me to take the next step in setting up my gallery website. I didn’t think I would need one if I was on Etsy, but now I see that I do. Coming from doing the art shows for many years, I have found that good shows are harder to find. Thank you.

  17. Some interesting thoughts here & much to think about! Thank you for the new perspective.

  18. As Tisha said above…this article came at the perfect time! I too have been toying with the idea of my own website and have added it to my list of things to do for the New Year.

    Thanks for all the tips and links everyone!

  19. I can say for sure that all of my Etsy sales have been to people who know me personally or through online groups that I am on. People learn of my art (art dolls and textile pieces) elsewhere, and the Etsy store is only the easiest way to collect people’s money when they wish to buy.
    No one’s Etsy store is likely to do fantastically well unless you do a lot of marketing outside of Etsy. I get plenty of likes, am in many circles, but sales are generally slow.
    I have been wondering if it would be better to consolidate my blog (currently on Blogger) and store with a website, especially in light of the work needed to create the new “About” page on Etsy.
    I’ve been examining WordPress, which I plan on using for another business venture. However I’m now attracted to the IndieMade feature for selling e-books….hmmm. What to do, what to do.
    How does it work to have the same items listed in two places? If something sold on Etsy would it automatically disappear from the IndieMade shop, and vice versa?

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