Saturday , 15 May 2021
Starting an Etsy Shop?  Here are 8 Articles You Must Read First

Starting an Etsy Shop? Here are 8 Articles You Must Read First

Gypsy earrings - handmade chandelier earrings - Gypsy, Yellow

Gypsy earrings – handmade chandelier earrings – Gypsy, Yellow

Article by: Jenny Hoople
Lots of people have been asking me lately what they should know about setting up a shop on Etsy.  Here I’ve gathered together the articles that have been golden nuggets of advice for me in a sea of information.  Know at the beginning that making amazing products is only half the battle, the other half of your time will be making sure that the right people are aware of them.  I’ve found that the marketing part of owning an indie craft business is just as fun and creative as the making part.  If you start reading these articles and it all seems boring and you’re disappointed that there are no quick-fixes, then you’ll want to take aside some time to really evaluate what you want to do with your creative impulse.  Maybe selling online isn’t for you?  If you start getting excited by the articles and absolutely can’t wait to dive in, then go for it!

  1. The first set of articles that you want to bookmark and begin your reading adventure with is the Etsy Seller’s Handbook. Just what it sounds like, everything and anything you should know about selling on Etsy!  (321 Etsy Tip Articles)
  2. Find out who your ideal customer is so you know how to market to them, and what to make for them.
  3. Take great pictures.  This can be achieved with the most modest set up, I have a Canon Powershot ELPH, a big north-facing window, a white piece of paper and two pieces of white matboard that bounce light back at the item.  You can edit with free photo-editing tools, my favorite is  The rest is just using your artistic eye to create great shots!
  4. Before you start writing your item titles and descriptions, learn the principles of Search Engine Optimization and find out what keywords to use. People can’t find your items without it!  Especially think of keywords as they relate to your ideal customer.  Would the sort of person you’re trying to sell to type in “colorful boho earrings” or “colorful gemstone earrings” or “cute colorful earrings”?  Think about it!
  5. Now you can begin writing your Etsy item descriptions.  Be sure to include all the technical specs of your item, how wide, how big, what size, what color, how heavy, who’s it for, etc.  Write the description as if there’s no picture to show your item.
  6. Make sure that when you’re writing your Etsy descriptions, that you’re telling your story, that way customers can relate to you and see why your items are so special, which will make it more likely that they’ll buy from you because they trust you.
  7. Now you can start promoting your Etsy shop through authentic and meaningful social networking.
  8. This will include writing a meaningful, helpful and informative blog.  You want to write about your craft, but not in a BUY MY STUFF screaming sort of way.  Write in a friendly, this is my inspiration, how I work, what I know, the service I provide sort of way.
  9. Have patience!  It takes a while to get established and start making sales :) It was 3 months before I sold something on Etsy and a full year before I started to feel like I was getting the hang of things and here I am two years after setting up shop, and I finally feel like I may just know what I’m doing and that this may in fact become a viable source of income.  It takes time to build your customer base and to get your name out there, but it’s worth it!!
  10.  Learn from the best Etsy sellers!  Can you imagine the day when your shop has 100,000 sales?  Take a look at these handmade Etsy sellers that have A LOT of sales!  What can you learn from the way they use their banner? Shop announcements? Policies?  Be a sponge and soak up their shops . . . and you might just find something you want to buy too!

     Top 10 Handmade Etsy Sellers



    Etsy Start Date










































     If you learn well by observing, you can study the top 100 handmade Etsy sellers here!

Happy crafting friends, and good luck to you!

Find more Helpful Articles:
Social Media Marketing
Facebook  Tips
Product Photography
Etsy Success Tips
Small Business Tips
Blogging Tips
Craft Show Tips


3,505,221 new items were listed on Etsy in December 2013 Alone

Is your Etsy shop drowning in a sea of sellers?

I know how it feels to be drowning in a sea of Etsy sellers.  I started selling my metal art and jewelry on Etsy in 2007.  Back then you could list an item and get 50 real views in a hour.  GONE are those days!

The bottom line you need traffic to get sales, and the traffic from Etsy is extremely low.

Where do you get real traffic from?  Traffic that turns in to buyers!

You need to have your Etsy business on social media, but it’s more then just being there!

I have developed a brand new online course called Creative Social Media Academy.

Creative Social Media Academy is an online social media training course that is designed to teach you how to market your creative business on social media.

I have been coaching creative business owners like yourself how to market their businesses online for years.

Creative Social Media Academy is a the first interactive social media academy for creative business owners.   When you become a member you will have instant access to a plethora of materials.  (check out all the info below).  CSMA is more than just a pay monthly get stuff membership… we have new content each month, LIVE coaching calls and even a private members-only Facebook group!

Join me and let’s take your Etsy business to the next level!

Click HERE



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  1. What an awesome reference article! I am definitely going to be adding this to my Must-Look Links page over at This is where I refer all of my shop reviewees for the best Etsy advice around.

  2. Thanks Melinda! I’ll be checking out that list myself :D (The learning and changing never stops!)

  3. Thanks for the links, I have found lots of great articles that have been extremely helpful buy just following your links here. It’s given me quite the afternoon of informative reading. It’s also answering a boat load of questions I had and didn’t know where to get answers. Thanks again!

  4. Excellent article, thanks for sharing.

  5. Thanks for the tip on Good stuff!

    Great article. Thanks for sharing!

  6. Great read! It’s nice to hear the timeline for when things start to happen. I just reopened my shop a few months back and have sold a handful of pieces, but mostly to friends and family. A sale is a sale, but I’m really looking forward to my first organic etsy sale! Thanks for the tip on too. I enjoy taking the photos but have been looking for a free editing program. =)

  7. Great articles, Thank you for compiling this. I feel a lot more comfortable now with my etsy shop but I will keep on improving.

  8. I was excited when someone I knew opened their Etsy shop recently, and I wanted to offer all sorts of advice ~ but didn’t know where to start! There is just so much stuff to learn, and after 2.5 years I’m still learning! LOL

    Your article will definitely point her in the right direction, so thanks! :)

  9. Thank you! even after having 2 shops going this info was still helpul, kind of a sum up checklist :)I will be sharing w/ friends who want to start an etsy shop.

  10. Thank you for the information. I’m new to etsy this fall, and I need all the help I can get. Your post is helpful, I’m glad to know it might get easier:)

  11. Hi there, these links are definitely crucial! I began my shop in 2008 but I am online looking for help because I feel stuck. (I have barely sold anything this year.) I have plenty of views and hearts but my work is not making it to the checkout line. Renewing items has been the most helpful but I need a plan that is much more reliable.

  12. Very good article to start out with. I think you could do a follow up article for those who have reached x amount of sales. My partner and I just finished a book on how to commercialise creativity. It’s been shaped by some of the top 10 Etsy sellers in the world and one of the sections which is getting the most positive feedback from our proof readers is on customer profiling. Once you’ve had 50 sales it’s incredibly powerful to know WHO you’re selling to. How old are they? What magazines do they read? What clothes do they wear? This ‘customer profile’ enables you to tailor your words and styles specifically to those who love your work and it can really increase sales and virality. Most of this is covered in one of our free chapters ‘Steering Creativity’, might be worth a read for those of you who want some more detail!

  13. Thanks for sharing and for the encouragement. My shop has been opened for just over 2 weeks and in this time I have been amending tags, titles, shop sections, have opened and linked a facebook fan page, twitter accound and a blog…but used to feel no one was interested in my shop, tweets or blogs :-(..but then from the very helpful forums I realised it does take time to get established..

  14. Thanks for this article, it’s really useful to have all these links in one place. I’ve recently opened an Etsy shop and it would also be useful to have an article like this aimed at people who have been selling for a few months, 6 months etc.

  15. Thank you a lot for your advices! I hope they work for me one day. I just opened my design store and I really want people to like and buy what I make, I want to find my first customers. Those who want some quality and different graphic design art and illustrations. If someone needs advices or feedback about their art, just type me a message. If you are interested about what I draw, you can watch my illustration portfolio here:
    Visit my shop, I just opened it :) Thank you

  16. complete guide to become a successful etsy seller

  17. As a seller on Etsy, I think it is a tremendous marketplace for those of us who enjoy making handmade items and having interested buyers find them. I take great pride in the monogrammed linens I offer and I am delighted to read the reviews of satisfied customers. I am concerned about Etsy allowing factory made items and resellers get into the act. Somehow that does not seem to be conducive to what Etsy has always been about.

  18. Thank you for sharing! Very helpful

  19. Hi
    Thanks for the article, it is really helpful. I am about to open my shop on Eyst
    We create products from kids art. I would appreciate your views on my site so please visit and share your day thoughts

  20. Hello, just wanted to say thank you for sharing .
    We have literally just joined Etsy and realise there is an awful lot to learn and really appreciate the advice. We are based in London and my husband and I are x music biz. We set up Punk Rock Baby when Ian was made redundant from EMI and i had just had our first baby. We really hope the personalised 7″ framed vinyl records strike a chord with Etsy buyers ( pardon the pun ).
    Our website is

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